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What does a Copywriter do?

Learn all about Copywriter duties, skills and much more. Get expert advice on how to become a Copywriter.

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A copywriter is a person who writes the text for advertisements or marketing materials.

Copywriter job duties include:

  • Write clear, attractive copy with a distinct voice
  • Collaborate with designers, printers, and advertisers to create the best possible product
  • Understand what customers want and translate that into effective copy
  • Write headlines, body copy, and calls to action
  • Edit and proofread copy
  • Conduct keyword research and use SEO best practices to ensure that content is visible and engaging
  • Understand the latest trends in advertising and marketing
  • Keep up with industry news and developments
  • Brainstorm new ideas for creative campaigns
  • Stay up-to-date on competitor activity

Copywriter Job Requirements

There is no one-size-fits-all answer to this question, as the job requirements for a copywriter can vary depending on the employer. However, in general, most employers will require a copywriter to have at least a bachelor's degree in English, communications, or a related field. Additionally, many employers prefer to hire copywriters who have previous experience working in advertising or marketing. While not always required, some employers may also prefer to hire copywriters who have completed a professional certification program in copywriting.

Copywriter Skills

  • Writing
  • Editing
  • Proofreading
  • Research
  • Creativity
  • Imagination
  • Persuasion
  • Attention to Detail
  • Organization
  • Time Management

Related: Top Copywriter Skills: Definition and Examples

How to become a Copywriter

There is no one formula for becoming a copywriter. However, there are certain skills and qualities that will make you successful in this field. First and foremost, you must be a strong writer. You should be able to write clearly and concisely, with a strong attention to detail. You must also be able to come up with creative and original ideas, and then execute those ideas in an effective way.

In addition to being a strong writer, you must also be an excellent communicator. This means being able to communicate your ideas clearly and effectively to others. You must also be able to work well in a team environment, as many copywriting projects will involve collaboration with others.

If you have these skills and qualities, then you may have what it takes to become a successful copywriter. To get started in this field, you can look for job openings at advertising agencies or marketing firms. You can also submit your writing samples to online directories or writing contests. With hard work and dedication, you can develop your skills and become a successful copywriter.

Related: Copywriter Resume Example

Related: Copywriter Interview Questions (With Example Answers)