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What does a Content Manager do?

Learn all about Content Manager duties, skills and much more. Get expert advice on how to become a Content Manager.

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A content manager is responsible for the creation, curation, and maintenance of content on a website or digital platform. This can include everything from blog posts and articles to videos and infographics. A successful content manager will have a keen eye for what kinds of content will resonate with their audience, and an understanding of how to optimize that content for search engines and social media.

Content Manager job duties include:

  • Researching industry-related topics (trends, competitions, audience interests, etc.)
  • Identifying and resolving issues and conflicts within the team
  • Managing content calendars for all channels (social media, website, blog, etc.)
  • Editing and proofreading content before publication
  • Distributing content to appropriate channels in a timely manner
  • Measuring the success of published content (analytics, engagement metrics, etc.)
  • Creating detailed reports on content performance
  • Collaborating with other departments (marketing, sales, customer service, etc.) to ensure alignment of content strategy
  • Brainstorming new and innovative ideas for content

Content Manager Job Requirements

Most content managers have a bachelor's degree in English, communications, or journalism. Many content managers also have a master's degree or certification in web design or management. Many content managers have several years of experience working in an editorial or marketing capacity.

Content Manager Skills

  • Writing
  • Editing
  • Proofreading
  • Research
  • SEO
  • Social Media
  • Marketing
  • Project Management
  • Communication
  • Organizational
  • Creative

Related: Top Content Manager Skills: Definition and Examples

How to become a Content Manager

There are many different types of content managers, but the one common trait they all share is a passion for content. A content manager is responsible for creating, curating, and managing content for a website or publication. They must be able to write well and have a keen eye for detail.

If you’re interested in becoming a content manager, the first step is to gain experience in writing and editing. Start a blog or volunteer to write for your local newspaper. Once you have some experience under your belt, start looking for entry-level jobs at small businesses or online publications.

As you gain more experience, you can begin to specialize in a particular type of content or industry. For example, you might become a fashion content manager or a healthcare content manager. Alternatively, you could become a generalist who manages all types of content.

The most important thing for any content manager is to keep learning and expanding their skillset. Technology is always changing, and new platforms and formats are constantly emerging. To be successful, you must be able to adapt and learn new things quickly.

If you’re passionate about writing and have a knack for organizing information, then a career as a content manager might be right for you. With hard work and dedication, you can turn your love of writing into a successful career.

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