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Walmart Public Relations Manager Resume Examples

This article provides resume examples for Walmart Public Relations Managers, highlighting key skills and experience necessary to be successful in the role.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 8 min read

This article will provide an overview of how to craft a resume for a Public Relations Manager position at Walmart. It will cover relevant work experience, important skills, and the best way to showcase your qualifications to stand out from other applicants. Additionally, tips on how to make yourself more appealing as a potential hire for the role will be discussed.

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Walmart Public Relations Manager Resume Example

Magalene Sobalvarro, Public Relations Manager

magalene.sobalvarro@gmail.com

(645) 829-9819

Boston, MA

Professional Summary

A highly experienced Public Relations Manager with over 3 years of experience in creating and executing meaningful campaigns that promote products, services, and brand. Skilled in developing comprehensive PR strategies, creating press releases, and media relations. A team player and creative problem solver who is also capable of working independently. Adept at managing multiple projects and providing excellent customer service. Demonstrated success in achieving positive press coverage and creating a positive public image.

Work Experience

Public Relations Manager at Weber Shandwick, MA

Oct 2022 - Present

  • Developed an integrated PR campaign for a major client that resulted in increased brand recognition, generating more than 2 million impressions across earned media channels.
  • Spearheaded the launch of a new product line which achieved over 1 million views on social media within its first month and drove sales up by 15%.
  • Secured 10+ high-profile press placements with top tier outlets such as The New York Times and Forbes Magazine to drive awareness around key initiatives.
  • Created content strategy resulting in 20% increase in website traffic from targeted audiences within 6 months period.

Public Relations Associate at Hill + Knowlton Strategies, MA

Aug 2020 - Sep 2022

  • Generated more than $2 million in new business for Hill + Knowlton Strategies, MA by developing and executing a comprehensive communications strategy to launch a successful product line.
  • Improved client relationships with the organization’s top three clients through strategic public relations initiatives such as press releases, media campaigns, events management and social media outreach.
  • Drove significant growth of brand awareness among target audiences by launching an integrated PR campaign that resulted in over 500 mentions across print publications within six months of implementation.
  • Increased website traffic from key markets by 30% year-over-year due to effective SEO optimization tactics implemented on behalf of several high profile accounts managed at Hill + Knowlton Strategies, MA.

Education

Bachelor of Arts in Public Relations at Emerson College, Boston, MA

Aug 2016 - May 2020

Relevant Coursework: Introduction to Public Relations, Media Writing, Public Relations Strategies and Tactics, and Ethics in Public Relations.

Skills

  • Communication
  • Media Relations
  • Writing/Editing
  • Networking
  • Crisis Management
  • Event Planning
  • Strategic Thinking

Certificates

  • Certified Public Relations Professional (CPRP)
  • Certified Social Media Strategist (CSMS)

Tips for Writing a Better Walmart Public Relations Manager Resume

1. Highlight Your Relevant Skills and Experiences: A Walmart Public Relations Manager resume should highlight your relevant skills and experiences that demonstrate your ability to lead public relations initiatives. Be sure to list any specialized training or certifications that are applicable to the role.

2. Showcase Your Achievements: When describing past positions, be sure to include any accomplishments or successes you achieved in those roles. These can demonstrate your ability to achieve results in a PR role.

3. Quantify Your Results: Whenever possible, quantify your results with numbers and statistics. This will help show potential employers the impact of your work.

4. Use Action-Oriented Language: To make your resume stand out, use action-oriented language such as “created,” “organized,” “developed” etc., when describing past roles and responsibilities.

5. Include Keywords: Employers often use automated systems to scan resumes for keywords related to the job description, so be sure to include words like “public relations,” “media relations,” “strategic communications” etc., throughout your resume if they apply to you and the role you are applying for.

Related: Public Relations Manager Resume Examples

Key Skills Hiring Managers Look for on Walmart Public Relations Manager Resumes

When applying for a Public Relations Manager opportunity at Walmart, it is essential to incorporate keywords from the job description into your application materials. This is because Walmart uses Applicant Tracking Systems (ATS) to filter through resumes and applications. ATS scans for specific words or phrases that are listed in the job description and ranks applicants based on how well their application matches those requirements. By including relevant keywords from the job posting, you can increase your chances of being selected for an interview and ultimately securing the position.

The following are essential skills and terms you should be familiar with when applying for a public relations manager role at Walmart:

Key Skills and Proficiencies
CommunicationWriting
Media RelationsNetworking
Strategic PlanningCrisis Management
Event PlanningResearch
Social Media ManagementNegotiation
Public SpeakingBranding & Positioning
Project ManagementStorytelling
Content CreationMedia Monitoring
Creative ThinkingCollaboration
Analytical SkillsDigital Marketing
Budget ManagementRelationship Building

Related: Public Relations Manager Skills: Definition and Examples

Common Action Verbs for Walmart Public Relations Manager Resumes

Finding the right action verbs to use on a resume can be difficult, especially when trying to create a Walmart Public Relations Manager Resume. It is important to use varied and descriptive action verbs in order to make your resume stand out and show employers that you are the best candidate for the job. Examples of action verbs that could be used include: managed, created, developed, directed, organized, coordinated, implemented, promoted and interpreted. Using these words will demonstrate your skills and experience in the public relations field while also highlighting your ability to take on new challenges.

To give you a competitive edge and help you strengthen your resume, we've compiled a list of powerful action verbs that can help you land your next interview:

Action Verbs
DevelopedManaged
CoordinatedStrategized
ExecutedMonitored
ImplementedPromoted
AdvocatedBuilt
GeneratedAnalyzed
ResearchedFacilitated
PresentedCollaborated
LiaisedEstablished
NegotiatedCultivated
EnsuredMaximized

Related: What does a Public Relations Manager do?