Top 11 Visual Merchandising Manager Certifications

Certifications are important for a visual merchandising manager in the job market because they demonstrate a level of expertise and mastery of the industry. Certification programs provide training on topics such as product display techniques, store layout, customer service, and more. This knowledge is essential to a successful visual merchandising manager and can be used to help create attractive displays that draw customers into stores. Additionally, certifications can make a candidate stand out from other applicants by showing potential employers that they have taken extra steps to hone their skills.

This article reviews some of the top certifications for Visual Merchandising Managers, providing insight into how they can help advance a visual merchandising manager's career.

What are Visual Merchandising Manager Certifications?

Visual merchandising manager certification is a program designed to help individuals develop the skills and knowledge necessary to become successful in the field of visual merchandising. The certification provides comprehensive instruction on topics such as store layout, product display, advertising, customer service, and sales promotion. It also covers the use of technology such as digital signage and other interactive displays.

The certification offers several benefits to those who pursue it. It can provide an edge when applying for jobs in visual merchandising management because it shows that you have a broad understanding of the field. The certification also allows employers to easily identify qualified professionals who have demonstrated their expertise in this area. Additionally, certified individuals may be eligible for promotions or higher salaries due to their increased level of knowledge and experience. Finally, obtaining certification can open up opportunities to work with larger companies or gain access to better job opportunities within the industry.

Pro Tip: Obtaining a visual merchandising manager certification is a great way to demonstrate your knowledge and expertise in the field. When researching certifications, make sure to look for programs that offer hands-on instruction and practical experience, as this will help you gain the necessary skills to become an effective visual merchandising manager.

Related: What does a Visual Merchandising Manager do?

Top 11 Visual Merchandising Manager Certifications

Here’s our list of the best certifications available to Visual Merchandising Managers today.

1. Visual Merchandising Manager Certification from the American Academy of Visual Merchandising

The American Academy of Visual Merchandising (AAVM) offers the Visual Merchandising Manager Certification, which is a professional certification program designed to provide visual merchandisers with the knowledge and skills necessary to be successful in their field. The certification is open to anyone who has at least three years of experience in visual merchandising or related fields.

The AAVM Visual Merchandising Manager Certification consists of two parts: an online course and a final exam. The online course covers topics such as display design, store layout, customer service, product placement, sales techniques, and more. It takes approximately 8-10 hours to complete the online course.

Once you have completed the online course, you must pass a final exam in order to earn your certification. The exam consists of multiple choice questions that test your knowledge of visual merchandising principles and practices. You must answer at least 70% of the questions correctly in order to pass the exam.

The cost for the AAVM Visual Merchandising Manager Certification is $399 USD for members and $499 USD for non-members. This fee includes access to the online course as well as one attempt at the final exam. If you do not pass on your first attempt, you can retake the exam for an additional fee of $99 USD.

Overall, it takes approximately 10-12 hours to complete all requirements for the AAVM Visual Merchandising Manager Certification program. Upon successful completion of all requirements, you will receive a digital certificate that can be used to demonstrate your expertise in visual merchandising.

2. Certified Visual Merchandising Professional (CVMP) from the International Visual Merchandising Association

The Certified Visual Merchandising Professional (CVMP) from the International Visual Merchandising Association is a professional certification program designed to recognize those who have achieved a high level of expertise in visual merchandising. This certification is designed for professionals working in the retail industry, including visual merchandisers, store planners, and other retail professionals.

To become certified, applicants must pass an exam that tests their knowledge on topics such as product display techniques, store design principles, and customer service strategies. The exam consists of multiple-choice questions and takes approximately two hours to complete.

Applicants must also meet certain educational requirements and have at least three years of experience in the field before they can take the exam. Applicants are encouraged to review study materials prior to taking the exam.

The cost of becoming certified is $295 USD for members of the International Visual Merchandising Association or $395 USD for non-members. This fee covers the cost of taking the exam and receiving your certificate upon successful completion.

Once certified, CVMPs will receive access to exclusive resources such as webinars and industry events, as well as discounts on products and services related to visual merchandising.

3. Certified Visual Display Artist (CVDA) from the National Retail Federation

A Certified Visual Display Artist (CVDA) is a professional designation from the National Retail Federation (NRF). The CVDA certification is designed to recognize professionals who have achieved a high level of expertise in visual merchandising, display design and presentation. This certification demonstrates that an individual has the knowledge and skills necessary to effectively create and execute visual displays for retail settings.

It typically takes about 6-12 months to complete the requirements for the CVDA certification. To become certified, individuals must complete a series of courses related to visual merchandising and display design, including topics such as product selection, fixture selection, lighting techniques, color theory and more. After completing the required courses, individuals must pass an exam administered by the NRF in order to receive their CVDA certification.

The cost of obtaining the CVDA certification varies depending on the number of courses taken and other factors such as location. Generally speaking, it can cost anywhere from $500-$1000 USD to become certified.

In addition to demonstrating expertise in visual merchandising and display design, having a CVDA certification can help individuals stand out when applying for jobs or promotions within the retail industry. It also provides employers with assurance that they are hiring someone who is knowledgeable in this field and capable of creating effective visual displays for their business.

4. Certified Store Planner (CSP) from the National Retail Federation

The Certified Store Planner (CSP) program is an industry-recognized certification program offered by the National Retail Federation (NRF). It is designed to provide retail professionals with the knowledge and skills needed to design, plan, and manage effective store layouts. The program consists of three courses that cover topics such as store layout, visual merchandising, customer service, and store operations.

It typically takes about six months to complete the CSP program. To get certified, individuals must first register for the program through the NRF website and pay a fee of $499. After registering for the program, students will have access to online course materials and can begin studying for their exams. Once they have completed all three courses, they must submit their final project to be evaluated by a panel of industry experts. Once approved, they will receive their official CSP certification from NRF.

The CSP certification is valid for two years from date of completion and can be renewed every two years by completing additional continuing education credits or re-taking the exam.

5. Certified Visual Merchandiser (CVM) from the Institute of Store Planners

Certified Visual Merchandiser (CVM) is a certification program offered by the Institute of Store Planners. It is designed to recognize and reward professionals who have demonstrated their knowledge, skills, and abilities in visual merchandising. The certification is awarded to individuals who have successfully completed the CVM program requirements and passed the CVM exam.

The CVM program consists of two parts: an online course and a written exam. The online course covers topics such as retail design, visual merchandising principles, store layout, display techniques, product placement, and customer service. The written exam tests the candidate's knowledge of these topics.

It takes approximately 8-12 weeks to complete the CVM program requirements and take the exam. In order to become certified, candidates must meet certain eligibility criteria including having at least two years of experience in visual merchandising or retail design.

The cost for taking the CVM program varies depending on whether you are an Institute of Store Planners member or not. For non-members it costs $750 USD while members pay $500 USD.

6. Certified Retail Design Professional (CRDP) from the International Interior Design Association

The Certified Retail Design Professional (CRDP) from the International Interior Design Association (IIDA) is a professional certification program that recognizes individuals who have demonstrated expertise in retail design. The CRDP credential is awarded to qualified professionals who demonstrate a high level of knowledge, skill, and experience in the field of retail design.

To become certified as a CRDP, applicants must meet certain educational and professional requirements. Applicants must have at least three years of full-time professional experience in retail design, or an equivalent combination of education and experience. They must also have completed at least two college-level courses in interior design or related fields. In addition, applicants must pass an exam administered by IIDA to demonstrate their knowledge and understanding of retail design principles and practices.

The process for obtaining the CRDP certification typically takes several months to complete. After submitting an application with all required documentation and fees, applicants will be notified if they are eligible to take the exam. Once approved, applicants will receive instructions on how to register for the exam and schedule a testing appointment. The exam consists of multiple-choice questions covering topics such as customer service, store layout, visual merchandising, lighting design, materials selection, sustainability practices, budgeting and project management.

The cost for the CRDP certification varies depending on whether or not you are an IIDA member:

• Non-member fee: $395
• IIDA member fee: $295

Once you have successfully passed the exam and met all other requirements for certification, you will receive your official CRDP certificate from IIDA. This certificate serves as proof that you have achieved a high level of expertise in retail design and can be used to demonstrate your qualifications when applying for jobs or seeking promotions within your current position.

7. Certified Store Designer (CSD) from the International Interior Design Association

Certified Store Designer (CSD) from the International Interior Design Association is a certification that recognizes individuals who have demonstrated excellence in retail store design. It is a professional credential for interior designers and architects who specialize in retail store design.

To become certified, an individual must first meet the eligibility requirements set by the International Interior Design Association. These include having a minimum of five years of experience in retail store design, being a member of IIDA, and successfully completing the CSD exam. The exam covers topics such as store layout, merchandising principles, visual merchandising, materials selection and installation, and customer service.

The process to become certified takes approximately three months from start to finish. During this time, applicants must complete the online application form and pay the associated fees; submit proof of their qualifications; take and pass the CSD exam; and submit any additional required documentation.

The cost to become certified varies depending on whether you are an IIDA member or non-member. For members, it costs $500 for the application fee plus $200 for each year of membership up to five years ($1,000 total). For non-members, it costs $700 for the application fee plus $200 for each year of membership up to five years ($1,500 total).

8. Professional Certificate in Visual Merchandising and Display from Cornell University

The Professional Certificate in Visual Merchandising and Display from Cornell University is an online course designed to help professionals learn the fundamentals of visual merchandising and display. This program provides comprehensive instruction on the principles, techniques, and strategies used in visual merchandising and display. The course covers topics such as store design, product placement, lighting, signage, window displays, mannequin styling, and more.

The program consists of four courses that take approximately 12 weeks to complete. Each course is self-paced so you can work at your own speed. The courses are taught by experienced faculty members from Cornell University’s School of Hotel Administration.

To get the certificate you must successfully complete all four courses with a passing grade of 70% or higher. You will also need to pass a final exam at the end of the program to receive your certificate.

The cost for the Professional Certificate in Visual Merchandising and Display from Cornell University is $1,499 USD.

9. Certificate in Advanced Visual Merchandising Strategies and Techniques from Fashion Institute of Technology

The Certificate in Advanced Visual Merchandising Strategies and Techniques from Fashion Institute of Technology is a comprehensive program designed to help students develop the skills they need to become successful visual merchandisers. The program covers topics such as color theory, product presentation, window displays, store layout, and more. It also provides an overview of the current trends in retail design and technology.

The program consists of three courses: Visual Merchandising I, II, and III. These courses are offered online or on campus at FIT’s New York City campus. Each course takes approximately 15 weeks to complete and requires a minimum grade of C or better for successful completion.

In order to receive the certificate, students must successfully complete all three courses with a minimum grade of C or better. The cost for the entire program is $2,400.

Upon successful completion of the program, students will be awarded a Certificate in Advanced Visual Merchandising Strategies and Techniques from Fashion Institute of Technology. This certificate can be used as proof of professional development for job applications or promotions in the field of visual merchandising.

10. Certificate in Visual Merchandising and Branding Strategies from London College of Fashion

The Certificate in Visual Merchandising and Branding Strategies from London College of Fashion is a professional qualification designed to equip learners with the knowledge, skills and experience to become experts in visual merchandising and branding. It is a part-time course that can be completed over 12 months, with an option to extend up to 24 months.

The course covers topics such as brand identity, store design, product display, window dressing, customer service and digital marketing. Learners will gain an understanding of the principles of visual merchandising and branding strategies, as well as practical skills in creating effective displays for retail environments. They will also learn how to use digital tools such as social media and e-commerce platforms to promote products.

To get the Certificate in Visual Merchandising and Branding Strategies from London College of Fashion, applicants must have a minimum of 5 GCSEs at grade C or above (or equivalent) including English Language. Applicants must also demonstrate their commitment to the course by submitting a portfolio of relevant work experience or qualifications.

The cost of the Certificate in Visual Merchandising and Branding Strategies from London College of Fashion is £3,500 for UK/EU students or £6,000 for international students.

11. Advanced Certificate in Store Planning and Design from New York School of Interior Design

The Advanced Certificate in Store Planning and Design from New York School of Interior Design is a professional certificate program designed to provide students with the knowledge and skills necessary to design, plan, and execute effective store layouts. The program focuses on the principles of store planning, including space planning, visual merchandising, lighting, fixtures, materials selection, floor plans and more.

The program consists of five courses that are completed over the course of one year. The courses are: Introduction to Store Planning & Design; Visual Merchandising; Fixtures & Materials Selection; Lighting & Floor Plans; and Project Management. Each course is offered in either an online or in-person format depending on the student’s preference.

To get this certificate, applicants must have a bachelor's degree in interior design or a related field. Applicants must also submit a portfolio demonstrating their experience in store planning and design. After successful completion of the five courses, students will receive their Advanced Certificate in Store Planning and Design from New York School of Interior Design.

The cost for the entire program is approximately $3,000 USD for tuition fees plus additional costs for books and materials.

Do You Really Need a Visual Merchandising Manager Certificate?

A Visual Merchandising Manager Certificate can be a great way to gain knowledge and experience in the field of visual merchandising. This type of certificate is designed to give students an understanding of the principles and techniques associated with this type of retail management. It can also help those who are already in the field gain more skills and expertise, which can lead to better job opportunities.

The answer to whether or not you need a Visual Merchandising Manager Certificate depends on your individual goals and career aspirations. If you are looking for a way to become more knowledgeable about visual merchandising, then obtaining such a certificate may be beneficial. It can provide you with the necessary skills and knowledge required to succeed in this field. However, if you are already working in visual merchandising and have no plans to pursue further education or certification, then it may not be necessary.

It is important to note that even if you do decide that obtaining a Visual Merchandising Manager Certificate is the best choice for you, there are still other ways to gain knowledge about the industry. Many companies offer training programs, seminars, workshops, and webinars related to visual merchandising that can also help expand your skillset and increase your knowledge base. Additionally, reading books from experts in the field as well as keeping up with industry news through blogs or online publications can also be helpful.

In conclusion, whether or not you need a Visual Merchandising Manager Certificate depends on your individual goals and career objectives. If gaining more knowledge in this area is important for your development as a professional, then it could be worth considering obtaining such a certificate. However, if this is not an immediate priority for you at this time, there are other ways available that can help build your knowledge base without having to obtain formal certification.

Related: Visual Merchandising Manager Resume Examples

FAQs About Visual Merchandising Manager Certifications

1. What is a Visual Merchandising Manager Certification?

Answer: A Visual Merchandising Manager Certification is a professional certification that provides an individual with the knowledge and skills necessary to become an effective visual merchandiser. It includes courses in retail design, display techniques, customer service, product presentation, and other related topics.

2. What qualifications do I need to become a Visual Merchandising Manager?

Answer: To become a certified visual merchandising manager, you must have at least one year of experience in retail management or visual merchandising. In addition, you must have completed relevant training courses in these areas.

3. How long does it take to get a Visual Merchandising Manager Certification?

Answer: The time it takes to complete the certification program varies depending on the institution offering it, but typically takes around three months of study and coursework.

4. What are the benefits of becoming a Certified Visual Merchandising Manager?

Answer: Being a certified visual merchandising manager offers several advantages including higher salaries, job security, better job opportunities, and greater recognition in the industry. Additionally, having this certification can help boost your resume when applying for jobs or promotions within the field of visual merchandising.

5. Are there any online courses available for Visual Merchandising Management?

Answer: Yes! Many universities and institutions offer online courses for those looking to gain their certification as a visual merchandising manager. These courses may include lectures, videos, interactive activities and other learning materials that are designed to prepare you for the certification exam.