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Starbucks Social Media Specialist Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 10 min read

In this article, we delve into the specifics of crafting a compelling resume for the role of Social Media Specialist at Starbucks. It will provide insights on highlighting relevant skills, such as social media strategy development, content creation, analytics interpretation and brand promotion in a way that aligns with Starbucks’ unique brand identity. The piece will also advise on how to effectively present your professional experiences and achievements in social media management, demonstrating how you have driven engagement and growth. Moreover, it will guide you on articulating your knowledge of Starbucks' products and corporate culture to show your fit for the role. This resource aims to help applicants not only catch the hiring manager's attention but also stand out among other candidates.

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Starbucks Social Media Specialist Resume Example

Matilyn Chairez, Social Media Specialist


(439) 883-8172

Billings, MT

Professional Summary

Social Media Specialist with 1 year of experience in creating and implementing engaging social media strategies. Proficient in content creation, SEO, and analytics with a demonstrated ability to increase brand visibility and engagement across various platforms. Proven ability to work collaboratively with cross-functional teams to achieve business and marketing goals. Skilled in utilizing social media for audience engagement and growth, demonstrating excellent written and communication skills. Passionate about staying current on the latest digital marketing trends.

Work Experience

Social Media Specialist at WebBuy, MT

Jun 2023 - Present

  • Developed and implemented a new social media strategy that increased WebBuy's overall online presence by 45% in just one year.
  • Successfully managed a $20,000 monthly ad budget, optimizing ROI and resulting in a 30% increase in conversions from social media ads.
  • Led the creation of a viral marketing campaign that reached over 1 million unique users, driving a 25% increase in website traffic in just three months.
  • Implemented a customer engagement strategy on social media platforms that improved customer satisfaction rates by 40%.

Associate Social Media Specialist at Zoot Enterprises, MT

Aug 2022 - Apr 2023

  • Successfully increased the company's social media following by 40% over the course of one year by implementing a new content strategy and engaging with followers.
  • Managed and optimized a $10,000 monthly advertising budget, increasing ROI by 30% through targeted social media campaigns.
  • Created and implemented a social media calendar that resulted in a consistent posting schedule, increasing engagement by 50%.
  • Led a team project to redesign the company's social media profiles, which resulted in a 20% increase in customer interactions.


Bachelor of Arts in Digital Marketing at Montana State University, MT

Sep 2017 - May 2022

Relevant Coursework: Digital Marketing Strategies, Social Media Marketing, Content Creation, SEO/SEM, Web Analytics, Consumer Behavior, Branding and Advertising, E-commerce, Graphic Design, Market Research, Public Relations, and Digital Media Ethics.


  • Hootsuite proficiency
  • Buffer expertise
  • Canva mastery
  • Sprout Social familiarity
  • Google Analytics understanding
  • MailChimp usage
  • WordPress knowledge


  • Hootsuite Social Marketing Certification
  • Facebook Certified Digital Marketing Associate

Tips for Writing a Better Starbucks Social Media Specialist Resume

1. Highlight Relevant Experience: Include any previous experience in social media management, content creation, digital marketing or other related fields. This should include the specific platforms you've managed (Facebook, Instagram, Twitter, etc.), the size of the followers you've managed and any notable achievements.

2. Emphasize Your Skills: Starbucks would look for skills like creativity, strong written and verbal communication skills, ability to analyze data and make data-driven decisions, knowledge of social media trends and best practices. Make sure to highlight these skills in your resume.

3. Include Relevant Certifications: If you have any certifications that are relevant to the job such as a certification in social media marketing or digital marketing from a reputable institution, be sure to include it.

4. Showcase Your Results: Rather than simply listing your duties at previous jobs, highlight the results you achieved. For example, if you grew a company's Instagram following by 50%, be sure to state that.

5. Use Keywords from Job Description: Read through the job description carefully and use keywords in your resume that match those used in the description. This could help get your resume past automated applicant tracking systems (ATS) that many companies use.

6. Show Passion for Starbucks Brand: As a Social Media Specialist at Starbucks, part of your role would involve promoting their brand on various platforms. Showing that you're passionate about Starbucks' brand values can help set you apart from other candidates.

7. Mention Teamwork Skills: Social Media Specialists often have to collaborate with different teams within an organization including marketing team, design team etc., mentioning your ability to work effectively within a team can be beneficial.

8. Proofread Carefully: Ensure there are no spelling or grammar errors on your resume as they might give off an impression of carelessness which is not desirable for a role involving content creation.

9. Keep It Concise: Try to keep your resume one page long if possible or maximum two pages if required but avoid making it longer as it may lose its impact due to too much information.

10. Use Action Verbs: Start each point under work experience with action verbs like 'Led', 'Managed', 'Developed' etc., as they are more engaging and show leadership qualities.

Related: Social Media Specialist Resume Examples

Key Skills Hiring Managers Look for on Starbucks Social Media Specialist Resumes

When applying for a Social Media Specialist role at Starbucks, it is crucial to incorporate specific keywords from the job description into your application. This is because Starbucks, like many large companies, uses Applicant Tracking Systems (ATS) to manage their hiring process. These systems scan resumes and cover letters for specific keywords related to the job posting. If your application doesn't contain these keywords, it may be automatically discarded by the ATS before a human ever sees it. Therefore, using relevant keywords from the job description not only shows that you've carefully read and understood the requirements of the role but also increases your chances of getting past this initial automated screening process.

When applying for social media specialist positions at Starbucks, you may encounter key terms and a list of common skills required.

Key Skills and Proficiencies
Content CreationSocial Media Strategy
SEO and Google AnalyticsCopywriting
Graphic DesignTrend Awareness
Customer EngagementCommunity Management
Paid Social AdvertisingContent Scheduling
Branding KnowledgeData Analysis
Influencer MarketingCrisis Management
Video ProductionBlogging
Public Relations SkillsCreative Thinking
Project ManagementMultitasking Ability
Excellent Communication Skills.Understanding of Marketing Strategies

Related: Social Media Specialist Skills: Definition and Examples

Common Action Verbs for Starbucks Social Media Specialist Resumes

Writing a resume can be a challenging task, particularly when it comes to finding diverse action verbs to highlight your skills and experiences. When crafting a Starbucks Social Media Specialist Resume, this becomes even more critical. The use of repetitive, common verbs can make your resume blend in with others, reducing its effectiveness. On the other hand, utilizing varied, dynamic verbs can help to demonstrate your abilities in an engaging manner and capture the attention of potential employers. This not only helps to differentiate you from other candidates but also provides a clearer picture of your capabilities and accomplishments. Therefore, investing time in choosing suitable action verbs is integral for creating an impressive Starbucks Social Media Specialist Resume.

To provide you with a competitive advantage, we've put together a list of potent action verbs to enhance your resume and secure your next interview:

Action Verbs

Related: What does a Social Media Specialist do?

Editorial staff

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Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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