Log InSign Up

LinkedIn PPC Specialist Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 9 min read

This comprehensive article provides insightful tips and strategies on how to effectively write a resume for a PPC Specialist on LinkedIn. The article covers essential areas such as highlighting relevant skills, professional experiences, certifications, and accomplishments reflecting your proficiency in Pay-Per-Click advertising. It also emphasizes the importance of using industry-specific keywords to increase visibility and attract potential employers. Moreover, it guides you on how to showcase your ability to manage PPC campaigns, analyze data and trends, optimize landing pages, conduct keyword research, and create engaging ad copies. This article is an invaluable resource for anyone looking forward to standing out as a PPC Specialist on LinkedIn.

LinkedIn PPC Specialist Resume Created Using Our Resume Builder

LinkedIn PPC Specialist Resume Example

Use This Template

PDF Version

LinkedIn PPC Specialist Resume Example

Jimmi Izard, PPC Specialist


(567) 936-3998

Baton Rouge, LA

Professional Summary

Detail-oriented PPC Specialist with 1 year of comprehensive experience in managing pay-per-click campaigns across various digital platforms. Proficient in conducting keyword research, optimizing landing pages, and monitoring campaign performance, delivering cost-effective solutions to drive business growth. Adept at using analytics tools and demonstrating excellent problem-solving skills. Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously. Committed to staying current with market trends and continually exploring opportunities for professional growth in the digital marketing industry.

Work Experience

PPC Specialist at Firefly Digital Inc., LA

Apr 2023 - Present

  • Managed a $1M annual PPC budget for multiple clients, achieving an average ROI of 140%, a significant increase from the previous year's average of 110%.
  • Successfully reduced the cost per click by 30% across all client accounts through strategic keyword bidding and ad optimization, resulting in substantial savings and increased profitability for clients.
  • Increased overall click-through rates by 25% within the first quarter by implementing a rigorous A/B testing strategy, leading to higher conversion rates and improved client satisfaction.

Associate PPC Specialist at Webtyde Digital Marketing, LA

Sep 2022 - Mar 2023

  • Managed and optimized a portfolio of 30+ PPC accounts, resulting in a 45% increase in click-through rates and a 35% reduction in cost per click within one year.
  • Developed and implemented a new keyword strategy that contributed to a 25% increase in quality score across all accounts, leading to improved ad rankings and visibility.
  • Reduced monthly ad spend by 20% through effective bid management and optimization techniques, without compromising on campaign performance or lead generation.
  • Successfully achieved a 30% increase in conversion rate for a major client's PPC campaign, generating an additional $500,000 in revenue within six months.


Bachelor of Science in Digital Marketing at Louisiana State University, LA

Aug 2017 - May 2022

Relevant Coursework: Digital Marketing Strategies, Social Media Marketing, Search Engine Optimization, Content Marketing, Web Analytics, E-commerce, Mobile Marketing, Consumer Behavior, Branding Strategy, Graphic Design, Data Analysis, Market Research, Advertising and Promotion, Digital Campaign Planning, and Web Development.


  • Google AdWords
  • Bing Ads
  • Facebook Advertising
  • SEMrush
  • Google Analytics
  • Ahrefs
  • Moz Pro


  • Google Ads Certification
  • Bing Ads Accredited Professional Program

Tips for Writing a Better LinkedIn PPC Specialist Resume

1. Highlight Relevant Experience: Clearly outline your work history and any specific experience you have in PPC (Pay-Per-Click) marketing, including the platforms you're familiar with such as Google Ads, Bing Ads, etc.

2. Showcase Your Skills: Include a skills section that highlights your capabilities like keyword research, campaign management, data analysis, SEO strategies etc.

3. Use Keywords: LinkedIn uses algorithms to match resumes to job postings. Make sure you use relevant keywords that recruiters might be searching for such as 'PPC Specialist', 'Digital Marketing', 'Google Analytics' etc.

4. Quantify Results: Wherever possible, quantify the results of your work. For example, "Increased click-through rates by 20% in 6 months."

5. Certifications Matter: If you have any certifications related to digital marketing or specifically PPC such as Google AdWords Certification or Bing Ads Accredited Professional status, make sure to include them.

6. Keep It Concise: Avoid unnecessary jargon and keep your resume concise and easy-to-read with clear headings and bullet points.

7. Tailor Your Resume: Customize your resume for each job application to highlight the most relevant skills and experiences that match with the job description.

8. Show Continuous Learning: The digital marketing landscape is always changing so showing that you're keeping up-to-date with latest trends through courses or webinars can be beneficial.

9. Add a Professional Summary: This should be a brief overview of what makes you an ideal candidate for the role - your experience levels, key achievements and career objectives related to PPC marketing.

10. Proofread Thoroughly: Ensure there are no spelling mistakes or grammatical errors as these can give an impression of carelessness.

Remember that your LinkedIn profile acts as an online resume so ensure it's also up-to-date and aligns with what's on your resume.

Related: Transportation Specialist Resume Examples

Key Skills Hiring Managers Look for on LinkedIn PPC Specialist Resumes

Applicant Tracking Systems (ATS) are software tools used by many companies, including LinkedIn, to sort and filter job applications. These systems scan resumes for specific keywords that match the skills and experiences outlined in the job description. Therefore, when applying for a PPC Specialist role at LinkedIn, it's critical to incorporate relevant keywords from the job description into your resume and cover letter. This could include terms like "Google AdWords," "SEO strategies," or "campaign optimization." By doing so, you increase your chances of your application being seen by a hiring manager, as ATS will likely rank your resume higher based on its relevance to the role.

When applying for PPC specialist positions at LinkedIn, you may encounter a list of common skills and key terms.

Key Skills and Proficiencies
Keyword ResearchCampaign Management
Google AdWords ExpertiseBing Ads Expertise
Facebook AdvertisingLinkedIn Advertising
Twitter AdvertisingInstagram Advertising
Google Analytics ProficiencyA/B Testing Skills
Conversion Rate Optimization (CRO)Search Engine Marketing (SEM)
Pay-Per-Click (PPC) StrategiesLanding Page Optimization
Budget ManagementROI Analysis and Reporting
Data Analysis SkillsCopywriting and Ad Creation
Understanding of SEO PrinciplesRemarketing and Retargeting Strategies
Experience with Programmatic Buying PlatformsKnowledge of Digital Marketing Trends

Related: Transportation Specialist Skills: Definition and Examples

Common Action Verbs for LinkedIn PPC Specialist Resumes

Crafting a LinkedIn PPC Specialist Resume can be a challenging task, especially when it comes to selecting the appropriate action verbs. Using the same verb repeatedly can give your resume a monotonous tone and fail to adequately highlight your diverse skills and experiences. Therefore, it's crucial to incorporate a variety of action verbs that accurately represent your role as a PPC specialist. These verbs not only make your resume more engaging but also create a strong impression on potential employers by showcasing your capabilities in managing pay-per-click campaigns, analyzing data, optimizing landing pages, and conducting keyword research among other tasks. By doing so, you increase your chances of standing out from other candidates and capturing the attention of hiring managers.

To provide you with a competitive advantage, we have curated a list of impactful action verbs that can be utilized to enhance your resume and secure your next interview:

Action Verbs

Related: What does a Transportation Specialist do?

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

Similar articles