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LinkedIn SEO Specialist Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 10 min read

This article will delve into the specifics of crafting a compelling LinkedIn resume for those seeking to position themselves as SEO Specialists. It will cover essential elements such as keyword optimization, showcasing relevant skills and experiences, highlighting successful SEO campaigns, and demonstrating continuous learning and certifications in the evolving field of SEO. The article will also provide tips on how to make your profile stand out to potential employers by effectively communicating your value proposition in the headline and summary sections, as well as strategies for obtaining endorsements and recommendations that lend credibility to your expertise.

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LinkedIn SEO Specialist Resume Example

Gem Desso, SEO Specialist


(527) 679-3787

Pittsburgh, PA

Professional Summary

Detail-oriented SEO Specialist with 1 year of experience in optimizing websites for search engine performance. Skilled in keyword research, SEO audits, and analytics tracking. Proven ability to develop and implement effective SEO strategies with the aim of improving organic website traffic and SERP rankings. Proficient in various SEO tools and Google Analytics. Strong understanding of digital marketing trends and dedication to stay updated with industry advancements.

Work Experience

SEO Specialist at WebFX, PA

Jun 2023 - Present

  • Successfully increased organic website traffic by 60% over a 12-month period through the implementation of strategic SEO practices, resulting in a higher conversion rate and increased sales for the company.
  • Managed and optimized over 150 client websites, achieving an average of 45% improvement in search engine rankings, which significantly boosted online visibility and customer engagement.
  • Led a team that successfully executed a comprehensive SEO overhaul for a major client, resulting in a 70% increase in organic search traffic and a 30% increase in online sales within six months.
  • Implemented a new keyword strategy that resulted in a 50% increase in click-through rates from search engine results pages, contributing to a significant boost in website traffic and lead generation.

Associate SEO Specialist at SEOM Interactive, PA

Sep 2022 - Apr 2023

  • Successfully increased organic search traffic for a major client by 35% within a six-month period through the implementation of strategic SEO techniques and ongoing content optimization.
  • Led a team project that improved the website ranking of a client's site from position 60 to 15 on Google within four months, resulting in a significant boost in their online visibility and engagement.
  • Implemented a comprehensive SEO audit for a struggling client, identifying key areas for improvement that resulted in a 25% increase in their site's click-through rate over a three-month period.


Bachelor of Science in Digital Marketing at University of Pennsylvania, PA

Sep 2018 - May 2022

Relevant Coursework: Digital Marketing Strategy, Social Media Marketing, Search Engine Optimization, Content Marketing, E-commerce, Web Analytics, Consumer Behavior, Brand Management, Marketing Research, Email Marketing, Mobile Marketing, Copywriting, and Graphic Design.


  • Google Analytics
  • SEMrush
  • Moz Pro
  • Ahrefs
  • Screaming Frog SEO Spider
  • Yoast SEO
  • Google Search Console


  • Google Analytics Individual Qualification (GAIQ)
  • Advanced SEO Certification from SEMrush Academy

Tips for Writing a Better LinkedIn SEO Specialist Resume

1. Use Relevant Keywords: Make sure to use relevant SEO-related keywords throughout your resume. This could include terms like 'keyword research', 'search engine optimization', 'link building', etc.

2. Highlight Your Skills: Clearly list and highlight your skills related to SEO. This can include technical SEO, on-page and off-page SEO, content strategy, analytics, and more.

3. Showcase Your Achievements: Instead of simply listing your job duties at previous positions, highlight specific achievements or projects where you made a significant impact. For example, "increased website traffic by 50%" or "improved search engine ranking for key terms".

4. Include Certifications: If you have any certifications related to SEO or digital marketing, be sure to include those in your resume.

5. Add Links to Work Samples: If possible, add links to websites or projects where you have applied your SEO skills. This gives potential employers a chance to see your work firsthand.

6. Keep It Updated: Always keep your LinkedIn profile updated with the latest information about your career and skills.

7. Be Specific About Tools You've Used: Mention the specific tools you've used in your roles such as Google Analytics, SEMrush, Moz Pro etc.

8. Customize for Each Job Application: When applying for different positions, customize your resume according to the specific needs of each job description.

9. Proofread Carefully: Ensure there are no mistakes in spelling or grammar as this could give a poor impression.

10. Strong Summary Statement: Start with a compelling summary statement that effectively communicates who you are as an SEO professional and what unique value you bring to the table.

11. Recommendations and Endorsements: Ask colleagues or clients for recommendations and endorsements on LinkedIn for the skills you possess related to SEO - this adds credibility to your profile.

12. Active Engagement: Regularly post updates about developments in the field of SEO, share insightful articles etc., which will showcase that you're up-to-date with industry trends and actively engaged in learning more about it.

13. Use Numbers Wherever Possible: Using quantifiable data makes it easier for potential employers understand the impact of your work; e.g., "Increased organic traffic by 70% within six months."

14.Use Bullet Points for Clarity- Break down information into bullet points so it's easy for recruiters to read quickly.

15.Be Professional- Maintain a professional tone throughout all sections of your LinkedIn profile including photo selection and language used in descriptions.

Related: SEO Specialist Resume Examples

Key Skills Hiring Managers Look for on LinkedIn SEO Specialist Resumes

When applying for an SEO Specialist role at LinkedIn, it's crucial to include keywords from the job description in your application. This is because LinkedIn, like many companies, uses Applicant Tracking Systems (ATS) to filter through applications. These systems scan resumes and cover letters for specific keywords related to the job description to identify the most suitable candidates. If your application doesn't contain these keywords, it may not make it past this initial screening stage. Therefore, incorporating relevant keywords from the job description can significantly increase your chances of getting noticed by the hiring team at LinkedIn.

When applying for SEO specialist positions at LinkedIn, you may encounter a list of common skills and key terms.

Key Skills and Proficiencies
Keyword ResearchSEO Audits
On-Page OptimizationOff-Page Optimization
Link Building StrategiesContent Creation and Optimization
Google AnalyticsGoogle Search Console
Technical SEOLocal SEO
Mobile SEOSocial Media Management
Understanding of HTML/CSSUser Experience (UX) Designing
Conversion Rate Optimization (CRO)Competitor Analysis
SEMrush or other SEO tools proficiencyKnowledge of Ranking Factors and Search Engine Algorithms
Website Speed OptimizationXML Sitemaps Generation and Submission
Structured Data Implementation (Schema Markup)Reporting and Data Analysis Skills

Related: SEO Specialist Skills: Definition and Examples

Common Action Verbs for LinkedIn SEO Specialist Resumes

Creating a LinkedIn SEO Specialist Resume can be a challenging task, especially when it comes to choosing the right action verbs. The language we use in our resumes plays a significant role in attracting potential employers. It's easy to fall into the trap of using the same common verbs like 'managed', 'led', or 'handled'. However, using varied and powerful action verbs can make your resume stand out, showcasing your skills and experiences more effectively. Moreover, for an SEO Specialist Resume, utilizing diverse keywords is crucial not only for human readers but also for Applicant Tracking Systems (ATS) which many companies use to filter resumes. These systems often prioritize resumes that include relevant keywords or phrases related to the job description. Therefore, carefully picking different action verbs becomes incredibly important for crafting an effective LinkedIn SEO Specialist Resume.

To provide you with an advantage over your competition, we have put together a list of impactful action verbs that can enhance your resume and secure your next interview:

Action Verbs

Related: What does an SEO Specialist do?

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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