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CVS Digital Marketing Manager Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 9 min read

This article will provide helpful tips and advice on how to create a resume that will help you stand out from the competition when applying for a Digital Marketing Manager role at CVS. It will cover topics such as what type of information to include, how to highlight relevant skills and experience, and how best to demonstrate why you would be an ideal fit for the position.

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CVS Digital Marketing Manager Resume Example

Vermell Tiburcio, Digital Marketing Manager

vermell.tiburcio@gmail.com

(188) 213-9795

Atlanta, GA

Professional Summary

As a Digital Marketing Manager with over 3 years of experience, I have extensive knowledge in executing successful digital marketing campaigns, increasing brand awareness and driving qualified leads. I have deep expertise in SEO, SEM, email marketing, website optimization, and content marketing. I have a proven track record of achieving positive results and meeting deadlines. My strengths include strategic planning, project management, budgeting, and analytics. I am highly organized and have the ability to manage multiple projects simultaneously. I am a team player, with excellent communication and interpersonal skills, and I am committed to producing quality results.

Work Experience

Digital Marketing Manager at GA Digital Marketing Solutions, GA

Jan 2023 - Present

  • Increased organic traffic by 25% in 6 months: As Digital Marketing Manager at GA Digital Marketing Solutions, I developed and implemented a comprehensive SEO strategy that included keyword research and optimization, content creation, link building, and on-page optimization. This resulted in a 25% increase in organic traffic in 6 months.
  • Managed successful Google Ads campaigns: I managed successful Google Ads campaigns for multiple clients, resulting in an average of 35% lower cost-per-conversion and a 12% increase in click-through rate.
  • Developed effective social media strategies: I developed and implemented effective social media strategies for multiple clients, resulting in a 20% increase in followers and a 10% increase in engagement rate.
  • Created effective email marketing campaigns: I created and executed effective email marketing campaigns for multiple clients, resulting in an average open rate of 30% and an average click-through rate of 10%.

Digital Marketing Associate at Banyan Branding LLC, GA

Jul 2020 - Nov 2022

  • Increased website traffic by over 35% in six months: As the Digital Marketing Associate at Banyan Branding LLC, I implemented a comprehensive SEO strategy that included keyword optimization, content creation and link building. This resulted in a 35% increase in website traffic within six months.
  • Generated over $100,000 in online sales: By leveraging my knowledge of digital marketing tactics, I was able to launch successful campaigns that drove over $100,000 in online sales.
  • Developed a successful influencer marketing campaign: To reach our target audience, I developed and executed an influencer marketing campaign that increased brand awareness and generated positive sentiment for Banyan Branding LLC.
  • Launched an effective email marketing campaign: I designed and launched an email marketing campaign that achieved an open rate of 30%, click-through rate of 10%, and conversions of 5%.

Education

Bachelor of Science in Digital Marketing at Georgia State University, GA

Sep 2015 - May 2020

Relevant Coursework: Principles of Digital Marketing, Web Analytics, Social Media Marketing, Search Engine Optimization, Content Management Systems.

Skills

  • SEO
  • Social Media Marketing
  • Content Creation
  • Analytics & Reporting
  • Email Marketing
  • Paid Advertising
  • Digital Strategy

Certificates

  • Google Ads Certification
  • HubSpot Content Marketing Certification

Tips for Writing a Better CVS Digital Marketing Manager Resume

1. Highlight Your Digital Marketing Experience: Make sure to emphasize your experience in digital marketing, including any certifications or awards you may have earned. Showcase the skills you’ve developed and the successes you’ve achieved while working in this field.

2. Demonstrate Your Technical Expertise: Include any technical skills you possess, such as web design and coding. Employers are looking for candidates who can keep up with the latest digital trends and technologies.

3. Focus on Results: Employers want to see that you’re capable of driving results through your digital campaigns. Include any stats or metrics that demonstrate how successful your past work was to give potential employers an idea of what they can expect from hiring you.

4. Showcase Your Creativity: Digital marketing requires creative problem solving, so focus on showcasing your ability to come up with innovative solutions when creating content or campaigns for clients.

5. Use Relevant Keywords: Be sure to include relevant keywords throughout your resume that relate to the job posting and industry standards in order to ensure your resume is picked up by applicant tracking systems (ATS).

Related: Digital Marketing Manager Resume Examples

Key Skills Hiring Managers Look for on CVS Digital Marketing Manager Resumes

The use of Applicant Tracking Systems (ATS) by companies, such as CVS, when reviewing job applications is becoming increasingly common. This means that it is important to incorporate keywords from the job description into your application materials when applying for a Digital Marketing Manager opportunity at CVS, as the ATS will be scanning for these words and phrases. By including relevant keywords in your resume and cover letter, you can ensure that your application stands out and is more likely to be seen by the hiring manager.

When applying for a Digital Marketing Manager position at CVS, you may encounter common skills and key terms such as SEO, analytics, copywriting, and digital advertising.

Key Skills and Proficiencies
SEOPPC
Content MarketingSocial Media Marketing
Email MarketingAnalytics
Web Design/DevelopmentCopywriting
Conversion Rate Optimization (CRO)Mobile Marketing
Affiliate MarketingVideo Production/Editing
Search Engine Marketing (SEM)Digital Advertising
Lead GenerationGraphic Design
Market ResearchData Analysis
Project ManagementE-commerce Strategies
Branding & Identity DevelopmentUser Experience (UX) Design

Related: Digital Marketing Manager Skills: Definition and Examples

Common Action Verbs for CVS Digital Marketing Manager Resumes

Finding the right action verbs to use on a resume can be challenging. It is important to diversify your selection of words in order to create an effective, professional Digital Marketing Manager resume. Using the same verb repeatedly can make your CV seem monotonous and uninteresting. Instead, think about how you want to highlight your accomplishments and select action verbs that accurately describe what you did. For example, if you increased traffic on a website, you could use words such as "increased," "boosted," or "elevated." This will help draw attention to your successes and make them stand out from the rest of your resume.

Gain a competitive edge by using powerful action verbs to strengthen your resume and increase your chances of landing your next interview. Here's a list of verbs you can use:

Action Verbs
DevelopedImplemented
ManagedMonitored
OptimizedAnalyzed
GeneratedDesigned
ExecutedCoordinated
CreatedFormulated
PromotedIncreased
ImprovedStrategized
CollaboratedCultivated
SegmentedEngaged
TargetedMeasured

Related: What does a Digital Marketing Manager do?

Editorial staff

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Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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