Article

Top 11 Copywriter Certifications

This article will provide an overview of the top copywriter certification programs available, including their benefits and requirements.

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 18 min read

Certifications are important for copywriters in the job market because they demonstrate a high level of expertise and knowledge in their field. Certifications can help set a copywriter apart from other applicants, as it shows employers that the individual has an understanding of industry standards and best practices. Additionally, certifications can provide copywriters with greater credibility and recognition from potential clients. This can lead to more professional opportunities and higher pay rates. Ultimately, certifications are an important way for copywriters to demonstrate their commitment to the profession and their willingness to invest in their own career development.

The purpose of this article is to review some of the top certifications for Copywriters and explain how they can help boost a copywriter's career.

What are Copywriter Certifications?

Copywriter certification is a type of professional certification that provides proof of the knowledge and skills required to be an effective copywriter. The certification is typically earned after completion of a training course or program in copywriting, which may include topics such as persuasive writing, SEO optimization, content marketing, and more. Those who earn the certification are better equipped to create compelling and impactful copy for all types of clients.

Having a copywriter certification can help job seekers stand out from the competition when applying for positions in the field. It also shows employers that the candidate has the necessary skills and knowledge to perform the job well. Additionally, it can be used as proof of experience for freelance writers who want to attract new clients or charge higher rates for their services. Finally, certified copywriters may have access to exclusive resources and networking opportunities through their certifying body that can benefit them professionally.

Pro Tip: Invest in copywriter certification courses to stay ahead of the competition. Certification courses can give you the edge in understanding how to craft compelling and effective copy that will help you stand out from the crowd. They also provide invaluable feedback from experienced professionals that can help you hone your skills and get better results for your clients.

Related: What does a Copywriter do?

Top 11 Copywriter Certifications

Here’s our list of the best certifications available to Copywriters today.

1. Certified Professional Copywriter (CPC)

Certified Professional Copywriter (CPC) is a professional certification offered by the American Writers & Artists Institute (AWAI). It recognizes copywriters who have achieved a high level of proficiency in writing effective copy for marketing and advertising.

The CPC certification program consists of five courses: The Accelerated Program for Six-Figure Copywriting, Writing Web Copy That Sells, Writing Long-Form Sales Letters, Creating Email Marketing Messages That Get Results, and Advanced Business Writing. Each course takes approximately 8 weeks to complete and requires an exam at the end.

To get your CPC certification, you must first complete all five courses within two years. You must also pass each course's final exam with a score of 80% or higher. After completing the courses, you will be eligible to take the CPC Exam. This exam covers all aspects of copywriting, including research techniques, writing strategies, and advertising principles. The exam costs $249 and takes about 4 hours to complete.

Once you have passed the exam, you will receive your Certified Professional Copywriter certificate from AWAI. This certificate is valid for three years and can be renewed by taking additional courses or retaking the CPC Exam.

2. Certified Direct Response Copywriter (CDRC)

Certified Direct Response Copywriter (CDRC) is a certification program designed to help copywriters develop the skills necessary to create effective direct response copy. The program is administered by the American Writers & Artists Institute (AWAI).

The CDRC program takes approximately six months to complete, and consists of two parts: an online course and an exam. The online course covers topics such as writing persuasive copy, understanding consumer psychology, creating compelling offers, and more. Upon completion of the course, students must pass a rigorous exam in order to become certified.

To get started with the CDRC program, you must first purchase the course materials from AWAI. The cost of the materials varies depending on how you choose to access them; for example, you can purchase a digital version for $297 or a physical version for $397.

Once you have purchased the materials, you can begin working through them at your own pace. You will also have access to additional resources such as webinars and live coaching sessions that can help you better understand the material and prepare for the exam.

After completing all of the coursework and passing the exam, you will receive your official CDRC certification from AWAI. This certification is valid for two years and can be renewed by taking an additional exam every two years.

3. Certified Content Marketer (CCM)

Certified Content Marketer (CCM) is a professional certification program that recognizes excellence in content marketing. It is designed to help content marketers demonstrate their knowledge and skills in creating and executing effective content strategies.

The CCM program is offered by Content Marketing Institute (CMI), the leading global provider of education, training, and certification for content marketers. The program consists of an online course, an exam, and a portfolio review. It takes approximately 10-12 weeks to complete the entire process.

To get certified, you must first complete the CMI’s online course on content marketing fundamentals. This course covers topics such as audience segmentation, content strategy development, content creation techniques, and analytics. After completing the course, you must pass the CCM exam with a score of 80% or higher. Finally, you must submit a portfolio demonstrating your experience in developing effective content strategies for various channels and platforms.

The cost of getting certified varies depending on whether you are taking the self-paced or instructor-led version of the course. The self-paced version costs $1,495 while the instructor-led version costs $2,295.

4. Advanced Copywriting Certification (ACW)

Advanced Copywriting Certification (ACW) is a professional certification program designed to help copywriters improve their writing skills and develop their ability to craft effective, persuasive copy. It is offered by the American Writers & Artists Institute (AWAI), an organization dedicated to helping writers become successful freelancers.

The ACW program consists of three courses: Copywriting Fundamentals, Advanced Copywriting Techniques, and Mastering the Craft of Writing. Each course is self-paced and can be completed in as little as four weeks or up to six months. The courses are designed to teach students how to write compelling copy that engages readers, sells products or services, and builds brands.

To get the ACW certification, you must complete all three courses and pass the final exam with a score of 80% or higher. The cost of the program is $1,999 USD for all three courses plus additional fees for materials such as textbooks and software. Upon successful completion of the program, you will receive a certificate from AWAI verifying your achievement.

The ACW certification provides a valuable credential that can help you stand out in the competitive world of freelance copywriting. It demonstrates your commitment to mastering the craft and provides proof that you have what it takes to create powerful copy that resonates with readers.

5. Professional Digital Copywriter Certification (PDCC)

Professional Digital Copywriter Certification (PDCC) is an online certification program designed to teach copywriters the skills and techniques needed to create compelling digital copy. It is offered by the American Writers & Artists Institute (AWAI).

The PDCC program consists of 10 modules, each focusing on a different aspect of digital copywriting. The modules cover topics such as SEO, social media, email marketing, website content, and more. Each module includes video lectures, written materials, and quizzes to help students learn the material. The entire course takes approximately 16 hours to complete.

To get the PDCC certification, you must complete all 10 modules and pass a final exam with a score of 80% or higher. Once you have passed the exam, you will receive your certificate in the mail.

The cost of the PDCC program is $399 USD. This fee covers all materials for the course as well as access to an online community of other certified copywriters where you can ask questions and get feedback on your work.

6. Certified SEO Copywriter (CSC)

A Certified SEO Copywriter (CSC) is an individual who has been trained and certified in the field of search engine optimization (SEO). The certification is designed to help copywriters create content that is optimized for search engine rankings, helping websites to rank higher in organic search results.

The CSC certification process includes a written exam and a practical project. The written exam covers topics such as keyword research, on-page optimization, link building, and content marketing. The practical project involves creating an SEO-optimized website from scratch. To get certified, applicants must pass both the written exam and the practical project with a score of 80% or higher.

The CSC certification process typically takes around two months to complete. Applicants must first register for the program online, then study for the written exam and complete the practical project within two months of registration.

The cost of getting certified varies depending on which provider you choose. Some providers offer free or discounted rates for students or those who are unemployed. Other providers may charge up to $200 USD for their certification program.

Overall, becoming a Certified SEO Copywriter can be beneficial if you want to improve your skills in SEO copywriting and increase your chances of landing jobs related to this field.

7. Certified Social Media Copywriter (CSMC)

Certified Social Media Copywriter (CSMC) is a professional certification program that provides training and assessment to help copywriters develop the skills needed to create effective social media copy. The program is designed to help copywriters understand the nuances of writing for different platforms, including Facebook, Twitter, Instagram, and LinkedIn.

The CSMC program consists of two parts: an online course and an in-person or virtual exam. The online course covers topics such as content creation, audience targeting, analytics, and best practices for social media copywriting. It takes approximately 8-10 hours to complete the course.

The exam is administered by the International Association of Professional Writers & Editors (IAPWE). It requires applicants to submit a portfolio of their work for review by IAPWE’s panel of experts. Those who pass the exam will receive their CSMC certification.

The cost for the CSMC program varies depending on whether you take the online course or attend an in-person or virtual exam session. The online course costs $299 USD while attending an in-person or virtual exam session costs $399 USD.

8. Certified Email Copywriter (CEC)

Certified Email Copywriter (CEC) is a certification program created by the Email Experience Council (eec) to recognize email copywriters who have achieved a high level of skill and expertise in writing effective email campaigns. The CEC certification is designed to help email marketers identify qualified professionals who can create effective, engaging emails that drive results.

The CEC program consists of two parts: an online exam and an essay submission. The online exam is designed to test the candidate’s knowledge of email marketing best practices, including topics such as list segmentation, subject lines, content structure, and more. The essay submission requires the candidate to submit an example of their work that demonstrates their ability to write effective emails.

The entire process typically takes around three weeks from start to finish. Candidates must register for the program at least four weeks prior to taking the exam and submitting their essay. Once registered, they will receive instructions on how to take the exam and submit their essay. After passing the exam and submitting their essay, candidates will receive their CEC certificate within one week.

The cost of becoming certified in CEC varies depending on which package you choose. The basic package costs $299 USD and includes access to all course materials, practice exams, and the online exam itself. The premium package costs $399 USD and includes additional resources such as webinars, one-on-one mentoring sessions with experienced copywriters, and access to a private forum for certified copywriters.

9. Certified Web Copywriter (CWC)

Certified Web Copywriter (CWC) is a professional certification program designed to help web copywriters demonstrate their expertise in the field. The certification is awarded by the Professional Association of Web Copywriters (PAWC), which is an international organization that sets standards for web copywriting and provides resources and support for web copywriters.

The CWC certification requires applicants to pass an exam that tests their knowledge of web writing principles, SEO best practices, content strategy, and other related topics. The exam consists of multiple-choice questions and must be completed within two hours. Once the exam has been passed, applicants will receive their CWC certificate.

In order to qualify for the CWC certification, applicants must have at least two years of professional experience as a web copywriter or a related field. Additionally, they must have written at least five pieces of original web content within the last 12 months.

The cost of the CWC certification varies depending on individual circumstances but typically ranges from $500-$1,000 USD. This includes the cost of registration and examination fees as well as any additional materials required for completion of the program.

10. Certified Conversion Copywriter (CCC)

A Certified Conversion Copywriter (CCC) is a professional copywriter who is certified by the Conversion Copywriting Certification Board to have the skills and knowledge necessary to create effective conversion copy. This certification is designed to ensure that copywriters have the ability to craft persuasive, engaging, and high-converting copy for online marketing campaigns.

It typically takes between 8-12 weeks of study and practice to become a Certified Conversion Copywriter. To get certified, applicants must first complete an online application form and submit it along with a writing sample. Once accepted, applicants must then pass an exam which covers topics such as search engine optimization (SEO), persuasive writing techniques, email marketing best practices, and more.

The cost of becoming a Certified Conversion Copywriter varies depending on the program you choose. Most programs range from $500-$1,500 USD depending on the length of the course and any additional materials or resources included in the course fee.

Overall, becoming a Certified Conversion Copywriter can be beneficial for both freelancers and companies alike because it demonstrates your commitment to creating quality content that will help drive conversions for clients.

11. Professional Technical Writer Certification (PTWC).

Professional Technical Writer Certification (PTWC) is a certification program designed to recognize professional technical writers who have demonstrated their knowledge, skills, and abilities in the field. The program is administered by the Society for Technical Communication (STC), an international organization dedicated to advancing the art and science of technical communication.

The PTWC certification requires applicants to pass a comprehensive exam that covers topics such as writing techniques, document design, usability testing, and project management. The exam consists of multiple-choice questions and is administered online. Applicants must also submit a portfolio of their work for evaluation by STC’s panel of experts.

It typically takes between two and four months to complete the exam and portfolio review process. The cost of the certification varies depending on whether you are an STC member or non-member; members pay $450 while non-members pay $650.

In addition to passing the exam and submitting a portfolio, applicants must also meet certain eligibility requirements in order to qualify for PTWC certification. These include having at least three years of professional experience in technical writing or related fields and having written at least five documents that were published or accepted for publication in print or online media.

By earning the PTWC certification, technical writers can demonstrate their expertise in the field and gain recognition from employers, peers, and clients alike.

Do You Really Need a Copywriter Certificate?

The short answer to this question is no. A copywriter certificate is not an absolute requirement for a successful career in copywriting. It can, however, be a powerful tool for those who want to demonstrate their knowledge and skills in the field.

Copywriting certificates are typically offered by universities or specialized training programs. These programs provide students with comprehensive instruction on the principles of copywriting, including topics such as marketing strategy, persuasive writing, and effective communication. Certificate programs also teach students how to create effective copy that resonates with target audiences, as well as the basics of SEO (Search Engine Optimization).

Having a certificate in copywriting can be beneficial for those looking to break into the industry, as it demonstrates a commitment to learning and understanding the craft. Employers may view this certification as proof that an individual has invested time and effort into developing their skillset, which could make them more attractive candidates than someone without any formal education or experience. Additionally, a certificate can help establish credibility when pitching clients or applying for freelance jobs online.

Ultimately, whether you need a copywriter certificate depends on your individual goals and situation. If you already have experience in the field or if you feel confident enough in your abilities without one, then obtaining a certificate may not be necessary. However, if you’re looking to gain more exposure or demonstrate your expertise to potential employers or clients, then having this additional credential could prove invaluable.

Related: Copywriter Resume Examples

FAQs About Copywriter Certifications

1. What is a Copywriter Certification?

A copywriter certification is an official recognition of your writing skills and knowledge in the field of copywriting. It is typically awarded by a professional organization, such as the Professional Writers Association or the Copywriters Guild, after you have met certain educational and practical requirements.

2. How do I get Certified as a Copywriter?

To become certified as a copywriter, you must first complete a course of study in copywriting from an accredited institution or program. Once you have completed the necessary coursework, you will need to pass an exam administered by your chosen professional organization in order to receive your certification.

3. What are the Benefits of Becoming Certified?

By becoming certified, you demonstrate to employers that you have taken the time and effort to gain specialized knowledge in the field of copywriting. This can help open doors for more lucrative job opportunities or freelance projects down the line. Additionally, having a certification can give potential clients peace of mind that they are working with someone who has been trained and certified in their particular area of expertise.

4. Is it Worth Pursuing Certification?

Yes! Having a copywriter certification can be extremely beneficial for any aspiring writer looking to break into this competitive industry. It demonstrates your commitment to developing your skillset and also gives potential employers or clients assurance that they are hiring someone with knowledge and experience in their desired field of work.

5. Are There Different Levels of Certification?

Yes! Depending on which certifying organization you choose, there may be different levels of certification available for aspiring writers to pursue. Generally speaking, these levels reflect increasing levels of mastery within the field and may require additional coursework or exams before being granted certification at higher levels.