12 Technical Sales Manager Skills: Definition and Examples

By ResumeCat Editorial Team
Published September 1, 2022

The technical sales manager is responsible for the sales team that sells technical products or services to customers. They are responsible for managing the sales process, from prospecting and lead generation through to close. They work closely with the marketing team to develop and implement sales strategies and plans. The technical sales manager must have excellent communication and interpersonal skills, as well as a deep understanding of the technical product or service being sold.

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Technical Sales Manager Skills

Communication

Sales managers need excellent communication skills in order to lead and motivate their sales teams. They must be able to clearly articulate goals and objectives, give feedback, and provide direction. Strong communication skills are also essential for building relationships with clients and customers.

Presentation

The ability to give presentations is an important skill for any technical sales manager. The ability to present information in a clear, concise, and interesting manner is essential in order to persuade potential customers to buy your product or use your service.

Negotiation

Negotiation is the process of coming to an agreement between two or more parties. It is a key skill for technical sales managers, as they often have to negotiate with clients and suppliers. Negotiation involves understanding the needs and interests of all parties involved, and finding a solution that is acceptable to all.

Closing skills

Closing skills are the ability to persuade a customer to make a purchase. A technical sales manager needs this skill to be able to convince customers that their product is the best option.

Technical knowledge

Technical knowledge is the ability to understand and use technical information and data. As a technical sales manager, you need this skill to be able to understand the products and services that your company offers, and to be able to explain them to potential customers. This skill is also important for understanding customer needs and requirements, and for developing sales strategies.

Product knowledge

Product knowledge is critical for a technical sales manager in order to be able to effectively sell the products and services of their company. A technical sales manager needs to be able to understand the features and benefits of the products and services they are selling, as well as any potential applications for them. They also need to be able to answer any questions that prospects or customers may have about the products and services.

Industry knowledge

Industry knowledge is important for a technical sales manager so that they can understand the products and services that their company offers, as well as the needs of their customers. This knowledge can help them develop sales strategies and plans that will be successful in their industry.

Competitive analysis

The ability to conduct a competitive analysis is critical for a technical sales manager in order to understand the strengths and weaknesses of their company's products and services relative to the competition. This knowledge can then be used to develop strategies to improve the company's position in the market.

Solution selling

Solution selling is a type of sales technique that focuses on identifying and solving customer problems. In order to be successful at solution selling, salespeople need to be able to understand customer needs and identify potential solutions that will address those needs. They also need to be able to effectively communicate the benefits of the proposed solution to the customer.

Account management

The ability to manage accounts is critical for a technical sales manager in order to maintain and grow relationships with key clients. This skill involves being able to understand the needs of the client, developing a strategy for meeting those needs, and then executing on that plan. It also requires being able to troubleshoot any problems that may arise and find creative solutions that satisfy the client.

Prospecting skills

Prospecting skills are the ability to identify and qualify potential customers for your product or service. This is important because without customers, your business will not be successful. Prospecting skills involve understanding what a potential customer needs and wants, and then being able to effectively communicate how your product or service can meet those needs.

Time management

Time management is the ability to use your time efficiently and effectively. As a technical sales manager, you will often have to juggle multiple tasks and projects at once. Having good time management skills will allow you to get more done in less time, and will help you to meet deadlines more easily.

How to improve technical sales manager skills

Technical sales managers are responsible for the sale of technical products and services to customers. They work with clients to identify their needs and then develop and implement strategies to meet those needs. In order to be successful, technical sales managers must have strong communication and interpersonal skills, as well as a deep understanding of the technical products and services they are selling.

There are a number of things that technical sales managers can do to improve their skills. First, they should always be learning about new products and technologies. This will help them stay up-to-date on the latest industry trends and developments, and allow them to better understand the needs of their clients. Additionally, technical sales managers should take advantage of training opportunities. There are many online and offline courses available that can help improve their selling skills. Finally, technical sales managers should always be seeking feedback from their clients. This feedback can be used to improve the quality of the products and services they offer, as well as the way in which they sell those products and services.

How to highlight technical sales manager skills

When you are a Technical Sales Manager, it is important to highlight your skills in a way that will show potential employers what you can bring to the table. To do this, you should focus on your ability to manage and sell technical products, as well as your ability to train and support sales teams. Additionally, be sure to emphasize your experience working with clients in the technical field, as this will show that you have the necessary skills to succeed in this role.

On a resume

As a Technical Sales Manager, you will be responsible for managing and developing a team of sales engineers. In order to highlight your skills as a Technical Sales Manager on your resume, you should include information about your experience managing and developing sales teams, as well as your experience in the technical field. You should also include any relevant industry certifications or awards you have received.

In a cover letter

In your cover letter, be sure to highlight your skills as a Technical Sales Manager. Include your experience managing sales teams, developing sales strategies, and achieving sales targets. Also, mention your ability to build relationships with clients and understand their technical needs.

During an interview

When interviewing for a Technical Sales Manager role, be sure to highlight your skills in managing and developing sales teams, as well as your experience in the technical field. Also, emphasize your ability to identify and capitalize on market opportunities, and your track record of achieving sales targets. Finally, demonstrate your understanding of the sales process and how to successfully close deals.