12 Sales Professional Skills: Definition and Examples

By ResumeCat Editorial Team
Published September 1, 2022

Sales professionals are responsible for generating revenue for their organizations through the sale of products and services. They use a variety of skills to identify potential customers, build relationships, and close deals. The most successful sales professionals possess a combination of hard and soft skills. Hard skills are those that can be quantified, such as product knowledge and experience using sales software. Soft skills are more difficult to measure, but are no less important, such as communication and negotiation. The following are 12 essential skills that every sales professional should possess:

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Sales Professional Skills


The ability to communicate effectively is absolutely essential for any sales professional. After all, if you can't explain your product or service in a way that resonates with potential customers, you're not going to be able to make any sales.

This skill goes beyond simply being able to talk to people; it also encompasses things like active listening, being able to read nonverbal cues, and understanding how to tailor your message to different audiences. If you want to be successful in sales, you need to be an expert communicator.


Persuasion is the ability to convince someone to do something that they may not be inclined to do. It is a skill that is useful for sales professionals because it allows them to close deals and make sales.


Negotiation is the process of two parties coming to an agreement on a particular issue. It is a key skill for sales professionals, as they often need to negotiate prices with customers. Negotiation involves communication, problem-solving, and conflict resolution.


The ability to close a sale is essential for any sales professional. This skill allows you to seal the deal with a customer and ensure that they are happy with their purchase. It is important to be able to close a sale in order to build relationships with customers and earn their trust.


Prospecting is the process of finding and qualifying potential customers. It is an essential skill for sales professionals, because without prospects, there would be no one to sell to. Prospecting can be done in a number of ways, including online research, networking, and cold calling.

Cold Calling

Cold calling is the process of contacting potential customers or clients who have not previously been in contact with your company. It is typically done by salespeople over the phone, but can also be done in person or via email.

The main purpose of cold calling is to generate new leads and business opportunities. It can be a very effective way to reach new customers and grow your business. However, it can also be a very challenging and frustrating process. Many salespeople find cold calling to be difficult and discouraging, but it is important to remember that not every call will result in a sale. With persistence and practice, you can improve your cold calling skills and increase your chances of success.

Time Management

Time management is the ability to plan and control how you spend your time in order to achieve specific goals. It is important for sales professionals because it allows them to make the most of their time and be more productive.

Sales professionals need to be able to prioritize their tasks, manage their time wisely, and stay organized. Time management skills can help them do this by teaching them how to set goals, create a schedule, and stick to it.


Organization is a key skill for sales professionals because it allows them to keep track of their prospects, clients, and sales pipeline. It also helps them to prioritize their time and activities.


The ability to prioritize is a critical skill for sales professionals. It allows them to focus on the most important tasks and opportunities, and to allocate their time and resources accordingly. Prioritization also helps sales professionals to stay organized and efficient, and to avoid becoming overwhelmed by their workload.


The ability to multitask is a key skill for sales professionals as they often have to juggle multiple tasks and deadlines at once. This skill can help them stay organized and efficient, and ensure that they are meeting their goals.

Stress management

Sales professionals need stress management skills to deal with the high pressure and demands of their jobs. They need to be able to stay calm under pressure, manage their time effectively, and maintain a positive attitude even when things are going wrong.


Adaptability is the ability to adjust to new situations and environments. As a sales professional, you will constantly be meeting new people and dealing with new challenges. Being adaptable will help you thrive in this ever-changing environment.

How to improve sales professional skills

Sales professionals are the backbone of any company that relies on selling products or services to customers. They are responsible for generating revenue and ensuring that customers are satisfied with their purchases. In order to be successful, sales professionals must possess a number of skills.

First and foremost, sales professionals must be excellent communicators. They need to be able to clearly articulate the features and benefits of whatever it is they are selling in a way that is compelling and easy for customers to understand. They also need to be good listeners in order to understand the needs and wants of their customers.

In addition to being excellent communicators, sales professionals must also be skilled at building relationships. They need to be able to quickly establish rapport with customers and build trust. Customers are more likely to do business with someone they know, like, and trust.

Finally, sales professionals must be persistent. They need to be able to handle rejection and continue moving forward in the face of adversity. It is not always easy to make a sale, but the best salespeople never give up.

If you are looking to improve your skills as a sales professional, there are a number of things you can do. First, brush up on your communication skills by taking some public speaking classes or attending workshops on effective communication. Second, work on building relationships by joining networking groups or volunteering for organizations where you can interact with potential customers. Finally, increase your persistence by setting daily, weekly, and monthly goals for yourself and keeping track of your progress.

How to highlight sales professional skills

As a sales professional, you should always be looking for ways to highlight your skills. One way to do this is by keeping a portfolio of your previous work. This can include sales reports, presentations, and any other documentation that shows off your skills. You should also make sure to keep up with industry news and trends, so that you can speak knowledgeably about the latest developments in your field. Additionally, networking is key in sales, so attend industry events and meetups to get your name out there. By taking these steps, you’ll be sure to stand out as a top sales professional.

On a resume

When you are highlighting your skills as a Sales Professional on a resume, be sure to include your experience in sales, your ability to close deals, and your knowledge of the sales process. You should also highlight your ability to build relationships with clients and your skills in customer service.

In a cover letter

In your cover letter, be sure to highlight your skills as a Sales Professional. Include your experience working with customers, your ability to close deals, and your knowledge of the sales process. Also, mention any awards or recognition you have received for your work in sales.

During an interview

In order to highlight your skills as a Sales Professional during an interview, you should be prepared to discuss your experience in sales, your ability to build relationships with customers, and your knowledge of the product or service that you are selling. You should also be prepared to discuss your ability to close deals and achieve targets.