12 Sales Person Skills: Definition and Examples

By ResumeCat Editorial Team
Published September 1, 2022

In order to be a successful sales person, there are a few skills that are essential. This article will provide definitions for 12 of those skills, including: active listening, building rapport, consultative selling, handling objections, and more. With these skills, you will be able to better understand your customers and close more sales.

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Sales Person Skills


Communication is the process of sharing information between people. It is the ability to share ideas, feelings, and messages in a way that others can understand.

Salespeople need communication skills to be able to effectively sell their products or services. They need to be able to explain their products or services in a way that potential customers can understand, and they need to be able to answer any questions that customers may have. Good communication skills can help salespeople build relationships with customers and close more sales.


Persuasion is the ability to convince someone to do something that they may not be inclined to do. In sales, persuasion is often used to convince potential customers to buy a product or service. This skill is important because it can be the difference between making a sale and losing a customer.


Negotiation is the process of coming to an agreement between two or more parties. It is a key skill for salespeople, as they often have to negotiate prices with customers. Negotiation involves communication, problem-solving, and conflict resolution.


The ability to close a sale is essential for any salesperson. This skill allows the salesperson to effectively communicate with the customer, understand their needs, and then provide a solution that meets those needs. Without this skill, the salesperson would be unable to successfully sell their product or service.


Prospecting is the process of finding and qualifying potential customers for your products or services. It is an essential skill for salespeople, because without prospects, there would be no one to sell to.

Prospecting can be difficult and time-consuming, but it is necessary in order to find new customers and grow your business. There are a number of ways to prospect, including online research, networking, and cold calling.

Cold Calling

Cold calling is the process of contacting potential customers or clients who have not expressed an interest in your product or service. It is a way to reach new customers and generate leads.

Salespeople need to be skilled at cold calling because it is often the only way to reach new potential customers. Cold calling can be difficult and challenging, and requires a salesperson to be very knowledgeable about their product or service, as well as persuasive and persistent.

Time Management

Time management is the ability to use your time efficiently and effectively. It is important for salespeople because they need to be able to juggle multiple tasks, deadlines, and appointments. Time management skills can help them stay organized and on track.


Organization is the process of creating a system or structure for managing something. In sales, organization is important for keeping track of leads, customer information, and sales goals. Without organization, it would be difficult to manage a sales pipeline and make sure that all opportunities are being pursued.


The ability to prioritize is a critical skill for salespeople. They need to be able to identify and focus on the most important tasks, opportunities and goals in order to be successful.


Multi-tasking is the ability to juggle multiple tasks at the same time. This is a key skill for salespeople because they often have to handle multiple customer inquiries and requests simultaneously. Being able to multi-task effectively allows salespeople to provide better customer service and close more sales.


Creativity is the ability to come up with new ideas and solutions. In sales, creativity is important for coming up with new ways to market products and services, as well as finding new prospects.


Passion is a strong feeling of enthusiasm or excitement for something. In sales, passion is important because it can be contagious and inspire others to believe in what you're selling. Passion can also help you to stay motivated and focused, even when things are tough.

How to improve sales person skills

Sales representatives are the key to any company’s success. They are the ones who bring in new business and keep existing customers coming back. A good sales rep can make or break a company. That’s why it’s so important to have skilled salespeople on your team.

If you want to improve your company’s sales, there are a few things you can do to help your sales reps up their game.

First, provide training and development opportunities. Sales reps need to be constantly learning in order to keep up with the latest trends and best practices. By providing training opportunities, you’re investing in your team and setting them up for success.

Second, give them the tools they need to succeed. This includes things like access to data and analytics, CRM software, and lead generation tools. When you equip your sales reps with the right tools, they can work more efficiently and close more deals.

Third, create a culture of collaboration. Sales reps need to feel like they’re part of a team in order to be successful. Encourage collaboration by creating opportunities for cross-selling and co-marketing. When sales reps work together, they can share ideas and best practices that will help everyone succeed.

Fourth, set realistic goals. If you set unrealistic goals for your sales reps, they’re going to get frustrated and burned out quickly. Make sure you set achievable goals that challenge your team but don’t overwhelm them.

Finally, show appreciation for their hard work. Sales reps put in long hours and make a lot of sacrifices. Show them that you appreciate their hard work by giving them incentives and rewards when they reach their goals. A little recognition can go a long way in keeping your sales team motivated.

If you want to improve your company’s sales, start by investing in your sales reps. Provide them with training, development opportunities, and the right tools for the job. Create a culture of collaboration and set realistic goals. And don’t forget to show your appreciation for their hard work!

How to highlight sales person skills

As a sales person, you need to be able to highlight your skills in order to sell products or services. You need to be able to identify the needs of your customer and match them with the products or services that you are selling. You also need to be able to negotiate prices and terms of sale. In addition, you need to be able to close the sale by getting the customer to agree to purchase the product or service.

On a resume

As a sales person, you want to highlight your skills that show you are good at selling. This can include things like: -Your ability to close deals -Your ability to build relationships with clients -Your ability to negotiate -Your ability to upsell -Your ability to meet sales targets Make sure to list any relevant experience you have in sales, and be sure to highlight any skills that are particularly relevant to the role you are applying for.

In a cover letter

In your cover letter, be sure to highlight your skills as a sales person. Include your experience working with customers, your ability to close deals, and your knowledge of the products you are selling. Be sure to detail how you have helped your previous companies succeed and how you can help the company you are applying to.

During an interview

In order to highlight your skills as a Sales Person during an interview, you should be prepared to discuss your experience in sales, your ability to close deals, and your knowledge of the product or service that you are selling. You should also be prepared to discuss your ability to build relationships with customers and your ability to overcome objections.