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Top 12 Product Trainer Skills to Put on Your Resume

Crafting an impressive resume as a Product Trainer requires highlighting a unique blend of skills that demonstrate your expertise in both product knowledge and effective training methodologies. Showcasing these top skills on your resume positions you as a capable and dynamic professional, adept at enhancing product understanding and performance across teams.

Top 12 Product Trainer Skills to Put on Your Resume

Product Trainer Skills

  1. Instructional Design
  2. E-Learning Development
  3. Salesforce Proficiency
  4. Articulate Storyline
  5. Adobe Captivate
  6. Learning Management Systems (LMS)
  7. Zoom Facilitation
  8. Microsoft Office Suite
  9. Product Demonstration
  10. Feedback Analysis
  11. Agile Methodology
  12. Customer Relationship Management (CRM)

1. Instructional Design

Instructional design is the systematic development of educational and training materials and experiences to ensure an efficient, effective, appealing, and engaging way of acquiring knowledge or skills, tailored to meet the learning needs and goals of both the learners and the organization. For a Product Trainer, it involves creating structured and user-centric training programs that facilitate understanding and proficiency in a product for the intended audience.

Why It's Important

Instructional design is crucial for a Product Trainer as it ensures the efficient and effective transfer of knowledge about the product to learners. It helps in creating engaging, user-focused training materials that enhance learning retention, ensuring users can effectively utilize the product to its full potential.

How to Improve Instructional Design Skills

Improving Instructional Design, especially for a Product Trainer, involves focusing on creating engaging, effective, and learner-centered materials. Here’s how you can achieve that:

  1. Understand Your Audience: Tailor your content to meet the specific needs and learning styles of your audience. Knowles’ Adult Learning Theory is a good starting point for understanding adult learners.

  2. Define Clear Learning Objectives: Clearly define what your learners will be able to do upon completing the training. Use Bloom’s Taxonomy to create varied and measurable objectives.

  3. Incorporate Active Learning: Engage learners through interactive elements like quizzes, simulations, or group discussions. Explore resources like EdTech for technology-based solutions.

  4. Utilize Various Media: Mix text, images, videos, and audio to cater to different learning preferences. Tools like Canva for design and Camtasia for video editing can enhance your materials.

  5. Iterate and Improve: Gather feedback from your learners and continuously refine your materials. Consider using SurveyMonkey for feedback collection and analysis.

  6. Stay Informed and Educated: Keep abreast of the latest trends in instructional design and e-learning. Websites like The eLearning Guild offer valuable resources and community insights.

  7. Accessibility and Inclusion: Ensure your materials are accessible to all learners, including those with disabilities. Refer to Web Content Accessibility Guidelines (WCAG) for standards.

By focusing on these areas, Product Trainers can significantly enhance the effectiveness of their instructional materials, leading to better learner outcomes and product understanding.

How to Display Instructional Design Skills on Your Resume

How to Display Instructional Design Skills on Your Resume

2. E-Learning Development

E-learning development involves creating online educational courses or training programs, incorporating multimedia elements, interactive activities, and assessments to facilitate learning. For a Product Trainer, it means designing and developing digital training materials to educate users on a product's features, benefits, and usage efficiently and engagingly.

Why It's Important

E-learning development is crucial for a Product Trainer because it enables scalable, flexible, and accessible training solutions, ensuring consistent knowledge dissemination across diverse audiences while accommodating different learning paces and styles.

How to Improve E-Learning Development Skills

Improving e-learning development, especially for a Product Trainer, involves a strategic approach focusing on content relevance, learner engagement, and technology optimization. Here are concise strategies:

  1. Understand Your Audience: Tailor your content to meet the specific needs and learning styles of your audience. Learning Styles can guide how to structure your material effectively.

  2. Interactive Content: Use interactive elements such as quizzes, simulations, and games to increase engagement. Tools like Articulate Storyline and Adobe Captivate are excellent for creating interactive e-learning courses.

  3. Microlearning: Break down the content into small, manageable chunks. This approach caters to limited attention spans and helps in better retention. Microlearning Guide offers insights into applying this strategy effectively.

  4. Use of Multimedia: Incorporate videos, infographics, and podcasts to cater to various learning preferences. Resources like Canva for infographics and Audacity for audio editing can enhance your content.

  5. Feedback Mechanism: Implement a system for collecting feedback from learners to continuously improve the e-learning experience. Tools like SurveyMonkey can facilitate this process.

  6. Accessibility: Ensure your e-learning content is accessible to all, including those with disabilities. Web Content Accessibility Guidelines (WCAG) provide a comprehensive checklist for accessibility.

  7. Continuous Learning: Stay updated with the latest e-learning trends and technologies. Websites like eLearning Industry are great resources for keeping abreast of new developments.

By focusing on these strategies, a Product Trainer can significantly enhance the effectiveness and engagement of e-learning development.

How to Display E-Learning Development Skills on Your Resume

How to Display E-Learning Development Skills on Your Resume

3. Salesforce Proficiency

Salesforce proficiency for a Product Trainer refers to the expert-level knowledge and skill in navigating, utilizing, and teaching Salesforce products and platforms, enabling effective training and support for users to optimize their use of Salesforce solutions.

Why It's Important

Salesforce proficiency is crucial for a Product Trainer because it enables them to effectively teach and support users in navigating and maximizing the Salesforce platform, ensuring optimal usage, efficiency, and leveraging its full capabilities to meet business objectives.

How to Improve Salesforce Proficiency Skills

Improving Salesforce proficiency, especially for a Product Trainer, involves a combination of structured learning, hands-on practice, and staying updated with the latest features. Here are concise steps with resources:

  1. Salesforce Trailhead: Start with Trailhead, Salesforce's own learning platform. It offers modules and trails tailored to various roles and skill levels.

  2. Salesforce Certification: Aim to obtain relevant Salesforce certifications. Certifications such as Certified Administrator or Certified Advanced Administrator are beneficial for a deeper understanding.

  3. Salesforce Help Documentation: Regularly consult the Salesforce Help Documentation. It's an invaluable resource for learning about new features and best practices.

  4. Join the Salesforce Community: Engage with the Salesforce Community. It's a great way to learn from others, ask questions, and share knowledge.

  5. Attend Salesforce Events: Participate in Salesforce events and webinars. Dreamforce and TrailheaDX are notable examples, offering insights into new features and networking opportunities.

  6. Practice Regularly: Apply your knowledge by working on real Salesforce environments. Use Developer Edition accounts for practice without affecting live data.

  7. Stay Updated: Follow the Salesforce Blog and Salesforce Developers Blog for the latest updates and tips.

By following these steps and leveraging the provided resources, a Product Trainer can significantly improve their Salesforce proficiency.

How to Display Salesforce Proficiency Skills on Your Resume

How to Display Salesforce Proficiency Skills on Your Resume

4. Articulate Storyline

Articulate Storyline is a powerful software tool used by Product Trainers to create interactive e-learning courses and presentations, enabling the design of custom, engaging training materials for various learning environments.

Why It's Important

Articulate Storyline is essential for a Product Trainer because it enables the creation of interactive and engaging e-learning courses tailored to product training needs, facilitating effective learning experiences and knowledge retention among trainees.

How to Improve Articulate Storyline Skills

Improving your skills in Articulate Storyline as a Product Trainer involves understanding both the technical aspects of the tool and the principles of effective instructional design. Here are concise steps to enhance your proficiency:

  1. Explore Advanced Features: Delve into advanced interactions, variables, and triggers to create more personalized and engaging learning experiences. Articulate's User Guide provides in-depth explanations of these features.

  2. Utilize Templates and Assets: Leverage the built-in templates and assets within Storyline or from sites like eLearning Brothers to enhance the visual appeal and effectiveness of your courses.

  3. Incorporate Multimedia: Integrate videos, audio, and animations effectively. Utilize resources like Pexels for free stock photos and videos, and Audacity for audio editing.

  4. Focus on Instructional Design Principles: Enhance your understanding of instructional design principles to create more effective eLearning courses. The eLearning Coach offers valuable insights and tips.

  5. Feedback and Iteration: Gather feedback from test users and stakeholders, then iterate on your designs. Tools like SurveyMonkey can facilitate collecting user feedback.

  6. Participate in Community Forums: Join the Articulate Storyline community E-Learning Heroes to ask questions, share projects, and get inspiration from other professionals.

  7. Continuous Learning: Stay updated with the latest trends and features by subscribing to eLearning blogs, attending webinars, and completing online courses on platforms like LinkedIn Learning which offers specific Articulate Storyline training courses.

By following these steps and continuously practicing, you'll significantly improve your capabilities in Articulate Storyline, ultimately leading to more engaging and effective eLearning courses.

How to Display Articulate Storyline Skills on Your Resume

How to Display Articulate Storyline Skills on Your Resume

5. Adobe Captivate

Adobe Captivate is a software tool designed for creating interactive eLearning content, such as simulations, scenario-based training, and quizzes, tailored for product training and educational purposes.

Why It's Important

Adobe Captivate is essential for a Product Trainer as it enables the creation of interactive and engaging eLearning content, including simulations, quizzes, and videos, facilitating effective training and knowledge transfer for various products.

How to Improve Adobe Captivate Skills

Improving Adobe Captivate for a Product Trainer involves enhancing interactivity, accessibility, and engagement in eLearning modules. Here are concise strategies:

  1. Utilize Advanced Actions and Variables: Create personalized learning experiences by using advanced actions and variables for dynamic content delivery. Adobe's guide on advanced actions provides a comprehensive tutorial.

  2. Incorporate Responsive Design: Use the Fluid Boxes feature to ensure your courses look great on any device, enhancing accessibility and user engagement. Adobe's responsive design tips can help you get started.

  3. Enhance Interactivity with VR and 360° Media: Create immersive learning experiences using VR and 360° media to simulate real-world scenarios. Explore how to add VR to your projects.

  4. Integrate External Resources: Enrich your courses by embedding external links, videos, and documents directly within your project. Adobe Captivate's web object feature allows for seamless integration.

  5. Use Quizzes and Knowledge Checks: Implement engaging quizzes and knowledge checks to reinforce learning. Customize feedback and branching scenarios for a tailored learning experience. Check out Adobe's quizzes and questions guide.

  6. Leverage Adobe Captivate Prime for LMS Integration: If distributing through an LMS, consider using Adobe Captivate Prime for seamless integration, tracking, and reporting. Learn about Adobe Captivate Prime.

  7. Stay Updated and Utilize Community Resources: Adobe Captivate's features are regularly updated. Stay informed and explore community resources for tips and tricks. The Adobe Captivate Community is a great place to start.

By focusing on these areas, a Product Trainer can significantly improve the effectiveness and engagement of their Adobe Captivate projects.

How to Display Adobe Captivate Skills on Your Resume

How to Display Adobe Captivate Skills on Your Resume

6. Learning Management Systems (LMS)

A Learning Management System (LMS) is a software platform designed to create, deliver, and track educational courses and training programs, facilitating a streamlined learning process for both instructors and learners, including product trainers for efficient training delivery and performance monitoring.

Why It's Important

Learning Management Systems (LMS) are crucial for Product Trainers as they streamline the delivery, tracking, and management of product training programs, ensuring consistent learning experiences across diverse audiences and facilitating measurable improvements in knowledge and performance.

How to Improve Learning Management Systems (LMS) Skills

Improving Learning Management Systems (LMS) for a Product Trainer involves several key strategies focused on enhancing user experience, content relevance, and technological integration. Here's a brief guide:

  1. User-Centered Design: Optimize the LMS interface for ease of use. Focus on intuitive navigation and responsive design for various devices. Nielsen Norman Group offers foundational principles on usability that can be applied.

  2. Engaging Content: Incorporate interactive elements such as quizzes, simulations, and gamification to increase engagement. Tools like Articulate Storyline can help create compelling content.

  3. Personalized Learning Paths: Use data analytics to offer personalized course recommendations and adaptive learning paths. LinkedIn Learning exemplifies this approach by suggesting content based on user activity and interests.

  4. Mobile Learning: Ensure the LMS is fully functional on mobile devices to facilitate learning anytime, anywhere. Google's Mobile-Friendly Test can provide insights into your site's mobile usability.

  5. Feedback and Support: Implement mechanisms for users to easily provide feedback and access support. Incorporating chatbots using platforms like Intercom can enhance user support.

  6. Continuous Improvement: Regularly update the LMS based on user feedback, technological advancements, and pedagogical trends. Subscribing to eLearning newsletters from sources like eLearning Industry can keep you informed.

  7. Social Learning Features: Facilitate knowledge sharing and collaboration among users through discussion forums and peer review. Platforms like Moodle support such community-driven learning features.

  8. Compliance and Accessibility: Ensure the LMS meets global standards for data protection (e.g., GDPR) and is accessible to users with disabilities, following guidelines from Web Content Accessibility Guidelines (WCAG).

  9. Integration Capabilities: Enhance the LMS's functionality by integrating with other tools and platforms, such as CRM systems or video conferencing tools. Zapier offers numerous integration options for automating workflows.

  10. Analytics and Reporting: Utilize built-in analytics for insights into user progress and content effectiveness. Tools like Tableau can provide advanced data visualization capabilities for deeper analysis.

By focusing on these areas, Product Trainers can significantly enhance the effectiveness and user satisfaction of their Learning Management Systems.

How to Display Learning Management Systems (LMS) Skills on Your Resume

How to Display Learning Management Systems (LMS) Skills on Your Resume

7. Zoom Facilitation

Zoom Facilitation, in the context of a Product Trainer, refers to the skillful management and guidance of virtual meetings or training sessions using the Zoom platform, aimed at engaging participants, enhancing learning, and ensuring effective communication of product knowledge.

Why It's Important

Zoom facilitation is important for a Product Trainer because it ensures effective, engaging, and interactive online training sessions, enabling clear communication, active participation, and efficient knowledge transfer in a virtual environment.

How to Improve Zoom Facilitation Skills

To improve Zoom facilitation as a Product Trainer, focus on the following concise strategies:

  1. Preparation: Ensure your content is well-prepared and relevant. Use Zoom's breakout rooms for interactive sessions.

  2. Engagement: Keep your audience engaged with polls, questions, and interactive activities. Utilize Zoom’s polling feature for real-time engagement.

  3. Clear Communication: Speak clearly and use visuals. Share your screen effectively by following Zoom’s screen sharing guide.

  4. Use of Tools: Familiarize yourself with Zoom’s tools like whiteboard, annotation, and reaction features for interactive sessions. The Zoom whiteboard can be particularly useful for brainstorming.

  5. Feedback: Solicit feedback during and after the session using surveys or direct questions to improve future sessions. Consider using external tools like SurveyMonkey for more detailed feedback.

  6. Continuous Learning: Stay updated with Zoom’s latest features and updates by regularly visiting the Zoom Blog.

By focusing on preparation, engagement, clear communication, utilizing Zoom’s features, soliciting feedback, and continuous learning, you can significantly enhance your Zoom facilitation skills as a Product Trainer.

How to Display Zoom Facilitation Skills on Your Resume

How to Display Zoom Facilitation Skills on Your Resume

8. Microsoft Office Suite

Microsoft Office Suite is a collection of productivity software applications, including Word, Excel, PowerPoint, and Outlook, designed to facilitate document creation, data analysis, presentations, and communication for users.

Why It's Important

The Microsoft Office Suite is crucial for a Product Trainer as it provides comprehensive tools for creating, presenting, and distributing information effectively, enhancing training delivery and productivity.

How to Improve Microsoft Office Suite Skills

Improving your expertise and efficiency in Microsoft Office Suite as a Product Trainer involves continuous learning and practice. Here are concise strategies to enhance your skills:

  1. Explore Microsoft's Learning Platform: Microsoft offers a wealth of resources for learning Office Suite. Utilize these tutorials and guides to deepen your understanding of each application.

  2. Get Certified: Consider obtaining Microsoft Office Specialist (MOS) certification. This formal recognition can validate your expertise and dedication to mastering the suite.

  3. Practice Regularly: Consistent use and experimentation with Office applications lead to skill improvement. Set aside time each week to explore new features or practice complex tasks.

  4. Join Online Forums and Communities: Engage with others in the Microsoft Office community through forums such as the Microsoft Tech Community or Reddit's r/MicrosoftOffice. Sharing knowledge and solutions with peers can offer new insights and shortcuts.

  5. Subscribe to Blogs and Newsletters: Stay informed about the latest updates and features by subscribing to blogs or newsletters dedicated to Microsoft Office. Websites like Office Watch or How-To Geek often publish helpful tips and tutorials.

  6. Attend Workshops and Webinars: Look for online workshops or webinars that focus on advanced techniques or new features in the Office Suite. Microsoft often hosts events that can be valuable for deepening your expertise.

By following these steps and maintaining a commitment to learning, you can significantly improve your Microsoft Office Suite skills and enhance your effectiveness as a Product Trainer.

How to Display Microsoft Office Suite Skills on Your Resume

How to Display Microsoft Office Suite Skills on Your Resume

9. Product Demonstration

A product demonstration, in the context of a Product Trainer, is a presentation or hands-on showcase where the trainer illustrates the features, benefits, and usage of a product to inform, educate, or persuade potential users or customers.

Why It's Important

Product demonstration is crucial for a Product Trainer as it effectively showcases the product's features, benefits, and usage, facilitating a hands-on learning experience that enhances understanding, engages potential customers, and drives adoption.

How to Improve Product Demonstration Skills

Improving product demonstrations involves a blend of preparation, engagement, and adaptability. Here are concise tips for a Product Trainer aiming to enhance their product demos:

  1. Understand Your Audience: Tailor your demonstration to the audience's needs and level of understanding. HubSpot offers strategies on how to effectively connect with your audience.

  2. Master the Product: Have in-depth knowledge of the product to confidently answer questions. MindTools emphasizes the importance of product expertise.

  3. Create a Clear Structure: Plan your demo with a clear beginning, middle, and end. Incorporate storytelling to make it engaging. Harvard Business Review discusses the power of storytelling in presentations.

  4. Interactive Demonstrations: Involve the audience through interactive elements or Q&A sessions. Forbes suggests making demos interactive to keep the audience engaged.

  5. Use Visual Aids: Enhance understanding through visuals, charts, and live demonstrations. Visme provides insights on effectively using visual aids.

  6. Practice and Feedback: Rehearse your demonstration and seek feedback to refine it. Toastmasters International offers tips on practicing public speaking and receiving feedback.

  7. Leverage Technology: Utilize software tools to create dynamic and memorable demonstrations. G2 lists various presentation software options.

  8. Follow Up: Provide additional resources and be available to answer questions post-demonstration. Salesforce shares strategies for effective follow-up.

By focusing on these aspects, a Product Trainer can significantly enhance their product demonstrations, making them more engaging and informative for their audience.

How to Display Product Demonstration Skills on Your Resume

How to Display Product Demonstration Skills on Your Resume

10. Feedback Analysis

Feedback Analysis, in the context of a Product Trainer, is a systematic process of collecting, reviewing, and interpreting input from trainees or clients about a product training session to identify strengths, areas for improvement, and the effectiveness of the training in conveying the intended knowledge and skills. This process facilitates continual enhancement of training strategies and materials to meet learners' needs more effectively.

Why It's Important

Feedback analysis is crucial for a Product Trainer because it provides insights into the effectiveness of training sessions, identifies areas for improvement, and helps tailor future training to better meet learner needs, ultimately enhancing product understanding and performance.

How to Improve Feedback Analysis Skills

Improving feedback analysis for a Product Trainer involves a few concise steps aimed at enhancing the effectiveness of training programs by leveraging insights from feedback. Here's a very short and concise guide:

  1. Gather Comprehensive Feedback: Use diverse methods (surveys, interviews, observation) to collect feedback from all stakeholders (trainees, peers, managers). Tools like SurveyMonkey or Google Forms can facilitate this process.

  2. Quantitative and Qualitative Analysis: Utilize software like Excel for quantitative analysis and NVivo for qualitative insights. This helps in identifying patterns and themes in feedback.

  3. Actionable Insights: Focus on extracting actionable insights. Use techniques like the SWOT analysis to determine strengths, weaknesses, opportunities, and threats based on the feedback.

  4. Implement Changes: Based on the analysis, prioritize and implement changes to the training content, delivery method, or tools. Continuous improvement platforms like Planview can help in tracking these changes.

  5. Feedback Loop: Establish a continuous feedback loop where changes are communicated to stakeholders, and further feedback is solicited to refine the training process continuously. Tools like Slack can facilitate ongoing communication.

  6. Measure Impact: Use metrics (e.g., trainee performance, satisfaction scores) to gauge the impact of changes. Tools like Tableau can assist in visualizing and understanding these metrics.

  7. Review Regularly: Schedule regular review sessions to evaluate the feedback analysis process itself, ensuring it remains effective and adapts to new challenges.

By following these steps, a Product Trainer can systematically improve their feedback analysis process, leading to more effective training programs and better learning outcomes.

How to Display Feedback Analysis Skills on Your Resume

How to Display Feedback Analysis Skills on Your Resume

11. Agile Methodology

Agile Methodology is a flexible, iterative approach to product development that emphasizes collaboration, customer feedback, and rapid adaptation to change. For a Product Trainer, it means focusing on delivering valuable training content incrementally, adapting to learner feedback, and continuously improving training methods and materials.

Why It's Important

Agile methodology is important for a Product Trainer because it enables rapid adaptability to changes, fosters continuous improvement and learning, and encourages close collaboration with stakeholders, ensuring training content is always relevant, effective, and aligned with evolving product features and user needs.

How to Improve Agile Methodology Skills

Improving Agile methodology, especially from the perspective of a Product Trainer, involves enhancing collaboration, iterative learning, and feedback loops. Here are concise tips:

  1. Enhance Collaboration: Foster a culture of open communication and collaboration between the training team and other Agile teams. Tools like Slack or Microsoft Teams can facilitate seamless communication.

  2. Iterative Learning: Implement iterative learning sessions or "sprints" for training content development, ensuring materials are continuously updated and relevant. Utilize platforms like Trello or Asana for organizing and tracking these sprints.

  3. Feedback Loops: Establish robust feedback mechanisms from trainees and stakeholders to refine training methods and materials. Tools like SurveyMonkey or Google Forms can aid in collecting and analyzing feedback efficiently.

  4. Embrace Change: Be agile in your approach by being open to changing training strategies based on feedback and new requirements. This adaptability ensures the training remains effective and aligned with organizational goals.

  5. Leverage Agile Tools: Use Agile-specific tools like JIRA for backlog grooming of training topics and Confluence for collaborative content creation.

  6. Continuous Improvement: Adopt a Kaizen (continuous improvement) mindset, where the training team regularly reflects on what could be improved and implements these improvements in the next iteration.

By focusing on these areas, a Product Trainer can significantly contribute to the effectiveness and efficiency of Agile methodology within their organization.

How to Display Agile Methodology Skills on Your Resume

How to Display Agile Methodology Skills on Your Resume

12. Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is a strategy and technology for managing all your company's relationships and interactions with potential and existing customers, aiming to improve business relationships, enhance customer retention, and drive sales growth. As a Product Trainer, CRM involves understanding customer needs and product feedback to facilitate effective training, ensuring users are proficient and satisfied with the product.

Why It's Important

CRM is crucial for a Product Trainer as it centralizes customer data, enabling personalized training experiences, better understanding of customer needs, and efficient follow-ups, ultimately enhancing customer satisfaction and loyalty.

How to Improve Customer Relationship Management (CRM) Skills

Improving Customer Relationship Management (CRM) as a Product Trainer involves strategic steps to enhance customer engagement and satisfaction. Here’s a concise guide:

  1. Understand Your Customers: Deeply understand customer needs, preferences, and feedback. Use surveys or direct feedback methods to gather insights. HubSpot’s Guide on Understanding Customers offers excellent tips on getting started.

  2. Educational Content: Develop and share educational content that helps customers get the most out of your products. This could be tutorials, FAQs, or webinars. Content Marketing Institute provides strategies for effective content creation.

  3. Personalized Training: Offer personalized training sessions based on the specific needs or challenges of different customer segments. This enhances the customer experience. Salesforce has insights on personalization strategies.

  4. Use CRM Tools Efficiently: Leverage CRM tools to manage and analyze customer interactions and data throughout the customer lifecycle. This helps in offering tailored support and services. Zoho CRM has resources for maximizing CRM potential.

  5. Feedback Loop: Establish a continuous feedback loop to learn from customer experiences and adapt your training and support services accordingly. Qualtrics discusses creating effective feedback loops.

  6. Follow-Up: Regularly follow up with customers to ensure they are satisfied and to identify any further needs or opportunities for training. This keeps the relationship active and shows you care. Forbes highlights the importance of follow-up and how to do it right.

Implementing these strategies effectively can significantly improve CRM efforts, leading to higher customer satisfaction and loyalty.

How to Display Customer Relationship Management (CRM) Skills on Your Resume

How to Display Customer Relationship Management (CRM) Skills on Your Resume