12 Outside Sales Rep Skills: Definition and Examples

By ResumeCat Editorial Team
Published September 1, 2022

In order to be a successful outside sales representative, there are a few key skills that you will need to master. This article will provide definitions for 12 of those skills, so that you can better understand what is required of you in this role.

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Outside Sales Rep Skills

Communication

The ability to communicate effectively is essential for any outside sales rep. They need to be able to explain their product or service in a way that is clear and concise, and they also need to be able to listen to and understand the needs of their potential customers. Good communication skills will help to build rapport, close deals, and keep customers happy.

Persuasion

The ability to persuade is an important skill for any outside sales representative. This is because they need to be able to convince potential customers to buy the products or services that they are selling. Without this skill, it would be very difficult to make sales.

Negotiation

The ability to negotiate is an important skill for any outside sales representative. This is because they will often need to negotiate with potential customers in order to try and secure a sale. If they are unable to do so, then they will likely not be able to make the sale.

Closing skills

The ability to close a sale is essential for any outside sales rep. This skill allows the rep to confidently and effectively persuade potential customers to buy a product or service. Without strong closing skills, the rep may struggle to make sales and reach their quotas.

Prospecting

Prospecting is the process of finding and qualifying potential customers. It is an essential skill for outside sales reps, because without it they would have no one to sell to.

Territory management

Territory management is the ability to plan and execute sales strategies in a given territory. This skill is important for outside sales reps because they need to be able to identify opportunities and optimize their time spent in each territory.

Time management

Time management is the ability to use your time wisely and efficiently. As an outside sales rep, you need to be able to manage your time in order to meet deadlines, make sales calls, and follow up with clients.

Organization

Organization is key for an outside sales representative in order to keep track of their customers, sales, and appointments. An outside sales representative needs to be able to juggle multiple tasks at once and stay organized in order to be successful.

Product knowledge

Product knowledge is the ability to understand and explain the features and benefits of a product or service. This skill is important for outside sales representatives because they need to be able to sell the products or services that they are representing.

Industry knowledge

Industry knowledge is important for an outside sales representative because they need to be able to understand the products or services that they are selling. They also need to be able to understand the needs of their customers and how their products or services can meet those needs. Additionally, industry knowledge can help a sales representative identify new opportunities and trends.

Competitive analysis

The ability to analyze your competition is critical for any outside sales rep. You need to be able to understand what they are doing well, what they are doing poorly, and where you can beat them. This will allow you to adjust your sales strategy accordingly and close more deals.

Customer service

Customer service is the ability to provide excellent customer service to customers. This skill is important for outside sales reps because they need to be able to build relationships with customers and provide them with the information they need to make a purchase.

How to improve outside sales rep skills

Sales representatives are the key to any company’s success. They are the ones who bring in new business and keep existing customers happy. A good sales rep can make or break a company.

That’s why it’s so important to invest in training and development for your sales team. By improving your reps’ skills, you’ll improve your bottom line.

Here are a few ways to improve outside sales rep skills:

1. Teach them how to properly qualify leads

One of the most important skills for any sales rep is knowing how to qualify a lead. There’s no use trying to sell to someone who isn’t interested or doesn’t have the budget for your product. Reps should know how to quickly assess whether a lead is worth pursuing.

2. Train them on your products and services

Your reps need to be experts on your products and services. They should be able to answer any questions a customer might have. Provide them with all the information they need, including product sheets, pricing lists, and FAQs.

3. Help them understand the customer’s needs

Your reps should take the time to understand the customer’s needs before trying to sell them anything. They need to know what the customer is looking for and how your product or service can help them achieve their goals. Only then can they make an effective sales pitch.

4. Show them how to overcome objections

Customers will always have objections, no matter how good your product is. It’s up to the sales rep to overcome those objections and close the deal. Train your reps on common objections and give them scripts or talking points to use when they encounter one.

5. Teach them about different selling techniques

There are many different selling techniques out there, and not all of them will work with every customer. It’s important that reps are familiar with a variety of techniques so they can adapt their approach as needed. Some common selling techniques include solution selling, consultative selling, and value selling.

How to highlight outside sales rep skills

If you're looking to highlight your skills as an outside sales rep, there are a few things you can do. First, focus on your ability to build relationships with customers. Outside sales reps need to be able to establish trust and rapport quickly in order to be successful. Secondly, emphasize your experience working with clients to identify their needs and then finding solutions that fit those needs. Finally, highlight your ability to close deals and achieve quotas. Outside sales reps need to be able to confidently negotiate and close deals in order to be successful.

On a resume

In order to highlight your skills as an Outside Sales Rep on a resume, you should focus on your ability to generate leads, build relationships, and close deals. You should also highlight your ability to work independently and manage your time effectively. Finally, you should also highlight any relevant industry experience or knowledge you have.

In a cover letter

In your cover letter, be sure to highlight your skills as an outside sales rep. Include your experience working with customers, your ability to build relationships, and your knowledge of the product or service you are selling. Also, mention your success in meeting or exceeding sales goals.

During an interview

When interviewers ask about your skills as an outside sales rep, be sure to emphasize your ability to develop relationships with customers, your knowledge of the sales process, and your ability to close deals. Be sure to give specific examples of times when you've been successful in each of these areas.