12 Medical Sales Skills: Definition and Examples

By ResumeCat Editorial Team
Published September 1, 2022

In order to be a successful medical sales representative, there are a few key skills that you will need to master. This article will provide definitions for 12 of those skills, including: product knowledge, time management, territory management, account management, cold calling, presentation skills, objection handling, closing skills, negotiation skills, influence, and consultative selling.

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Medical Sales Skills

Communication

The ability to communicate effectively is essential for any medical sales professional. You need to be able to clearly and concisely explain the features and benefits of your products or services to potential customers, as well as build relationships with existing ones. Good communication skills will help you close more sales and grow your business.

Persuasion

Persuasion is the ability to convince someone to do something that they may not be inclined to do. In medical sales, persuasion is often necessary in order to get doctors and other medical professionals to prescribe a certain medication or use a certain medical device. Without the ability to persuade, it would be very difficult to be successful in medical sales.

Negotiation

Negotiation is a key skill for medical sales representatives, as they often need to negotiate contracts with customers and pricing with their managers. Negotiation skills can help you get the best possible terms for your company while still meeting the needs of the customer.

Sales

Sales is the process of persuading someone to buy a product or service. In order to be successful in medical sales, you need to be able to effectively communicate the benefits of your product or service and build relationships with potential customers.

Marketing

Marketing is the process of creating and delivering messages that promote the sale of products or services. It is an important skill for medical sales representatives, as they need to be able to identify potential customers, develop relationships with them, and ultimately persuade them to buy their products or services.

Business Development

The ability to develop new business is essential for any medical sales professional. Without it, you will be unable to find and secure new clients. This skill involves being able to identify potential customers, understanding their needs, and then developing a plan to sell them your product or service. It also requires excellent communication and negotiation skills.

Account Management

The ability to manage accounts is critical for any medical sales professional. This skill allows you to keep track of your clients, their needs, and how best to serve them. It also helps you build relationships with key decision-makers within an organization.

Client Relationship Management

Client relationship management (CRM) is a process or set of processes that companies use to manage their interactions with current and potential customers. CRM can help companies keep track of customer interactions, track sales opportunities, and follow up on leads. It can also help companies provide better customer service by giving customer service reps access to customer history and contact information.

CRM is important for medical sales because it helps companies keep track of their interactions with clients, identify sales opportunities, and follow up on leads. It also helps companies provide better customer service by giving customer service reps access to customer history and contact information.

Territory Management

Territory management is the process of creating and managing a defined geographic area in which a salesperson operates. An effective territory management plan can help a salesperson increase their sales productivity, by ensuring that they are targeting the right customers and prospects, and spending their time efficiently.

A good territory management plan will take into account factors such as customer density, competitor activity, and the salesperson's own travel patterns. It is important to create a plan that is realistic and achievable, so that the salesperson can stick to it and see results.

Product Knowledge

Product knowledge is critical for medical sales representatives, as they need to be able to effectively communicate the features and benefits of their products to potential customers. Without a strong understanding of the products they are selling, reps will not be able to convincingly sell their products and close deals.

Industry Knowledge

Industry knowledge is critical for medical sales representatives because they need to be able to understand the products they are selling and the market they are selling them in. Without industry knowledge, representatives would not be able to effectively sell their products or services.

Competitive Analysis

The ability to analyze your competition is critical for success in medical sales. You need to be able to understand your competitor's products, pricing, marketing strategy, and strengths and weaknesses. This will allow you to develop a sales strategy that gives you an advantage over your competition.

How to improve medical sales skills

Sales representatives for medical products and services must be knowledgeable about the products they are selling as well as the needs of the medical professionals who will be using them. They must also be able to effectively communicate with both groups in order to make a sale. In addition, sales representatives must be able to build relationships with their customers and maintain those relationships over time.

There are a number of things that medical sales representatives can do to improve their skills and increase their sales. First, they should make sure that they are thoroughly familiar with the products they are selling. This means not only knowing the features and benefits of the product, but also understanding how the product works and how it can be used to meet the needs of medical professionals. Sales representatives should also be familiar with the competition and be able to answer any questions that a potential customer may have about why their product is better.

In addition to being knowledgeable about their products, medical sales representatives must also be good communicators. They need to be able to explain the features and benefits of their products in a way that is easy for medical professionals to understand. They should also be able to listen to the needs of their customers and ask questions that will help them identify potential solutions.

Finally, medical sales representatives need to be good at building relationships with their customers. They should take the time to get to know their customers and understand their needs. They should also keep in touch with their customers even after a sale has been made, in order to ensure that they are satisfied with the product and continue to do business with the company.

How to highlight medical sales skills

You should highlight your skills as a Medical Sales in general by emphasizing your experience in the medical field, your ability to sell products and services, and your ability to build relationships with customers. You should also highlight your communication skills, your ability to work independently, and your ability to meet deadlines.

On a resume

In order to highlight your skills as a medical salesperson on your resume, you should include any relevant experience that you have in the field. This could include previous positions that you have held in medical sales, or any other experience that you have working with medical products. You should also list any relevant educational qualifications that you have, such as a degree in medical sales or a related field. Finally, you should highlight any special skills or knowledge that you have of the medical sales industry, such as an understanding of the regulatory environment or experience working with specific types of medical products.

In a cover letter

In your cover letter, be sure to highlight your skills as a Medical Sales. Include your experience working with clients, your knowledge of the medical industry, and your ability to build relationships. Also, mention any sales awards or recognition you have received.

During an interview

When you are interviewing for a medical sales position, it is important to highlight your skills as a medical salesperson. You should emphasize your ability to build relationships with customers, your knowledge of the products you will be selling, and your experience in the medical sales industry. You should also be prepared to answer questions about the products you will be selling and the medical sales process.