Senior Marketing Manager

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Resume samples

Merideth Ostermiller

merideth.ostermiller@gmail.com | (949) 138-5733 | Baltimore, MD

Summary


I am a Senior Marketing Manager with over 5 years of experience in the field. I have extensive knowledge and experience in all aspects of marketing, from planning and executing campaigns to managing budgets and teams. I am a strategic thinker who can think outside the box to come up with creative solutions to problems. I have a proven track record of success in achieving objectives, whether it be increasing sales, market share or brand awareness. I am an excellent communicator and have superb writing skills.

Experience


Senior Marketing Manager at McDonald's, MDJun 2022 - Present

  • Led a team of 12 in the development and execution of marketing campaigns that generated an increase in sales by 15%.
  • Successfully launched 3 new product lines, which resulted in an overall revenue growth for the company by 10%.
  • Planned and executed a nationwide marketing tour that reached over 50,000 potential customers and led to a 5% increase in market share.
  • Negotiated with media outlets to secure prime advertising placement for all promotional materials, resulting in 30% more exposure for the company’s products/services.

Marketing Manager at Burger King, MDSep 2017 - Apr 2022

  • Led a team of 4 in executing a successful marketing campaign that generated $2 million in new revenue for the company.
  • Successfully created and executed a social media strategy that increased brand awareness by 25%.
  • Developed an innovative marketing plan that resulted in acquiring 100 new customers.
  • Created and managed budgets for 3 major campaigns resulting in cost savings of 15%.
  • Managed all aspects of trade show planning and execution, increasing attendance by potential clients by 20%.

Education


Bachelor of Science in Marketing at University of Maryland, College ParkSep 2013 - May 2017

I have learned how to communicate with people, how to do market research, and how to make marketing plans.

Skills


  • Marketing
  • Advertising
  • Public Relations
  • Event Planning
  • Project Management
  • Budgeting and Finance

Rosabelle Vinatieri

rosabelle.vinatieri@gmail.com | (988) 584-1282 | 9302 Jennings Street

Summary


I am a Senior Marketing Manager with over 5 years of experience in the industry. I have a proven track record of success in marketing and management, and I am looking for a new challenge. My skills include strategic planning, brand management, budgeting and forecasting, project management, product development, and event planning. I am an expert in both traditional and digital marketing channels, and I have a passion for creating innovative campaigns that drive results.

Experience


Senior Marketing Manager at Coca-Cola, INMar 2022 - Present

  • Led a team of 4 marketing coordinators and 2 assistant managers.
  • Defined the target market for new products and services and created messaging that resonated with this audience.
  • Implemented a new lead generation campaign that increased leads by 25%.
  • Wrote proposals that resulted in $2.5 million in new business over 6 months.
  • Planned and executed 3 successful trade show events, resulting in increased brand awareness and sales inquiries.
  • Managed budgets totaling $1.8 million annually.

Marketing Manager at Pepsi, INAug 2017 - Jan 2022

  • Led a team of 4 in developing an integrated marketing campaign that generated a 10% increase in web traffic and a 12% conversion rate.
  • Defined the target market for a new product line and created messaging that resonated with this audience, resulting in $1.2M in sales within the first 6 months.
  • Wrote copy for ad campaigns that increased click-through rates by 15% on average.
  • Negotiated discounts with vendors which saved the company $100,000 over the course of one year.
  • Implemented a social media strategy that grew followers by 20% month over month.

Education


Bachelor of Science in Marketing at Purdue University, INSep 2012 - May 2017

Some skills I've learned are effective communication, teamwork, critical thinking, and problem solving.

Skills


  • Marketing
  • Advertising
  • Public Relations
  • Event Planning
  • Project Management
  • Budgeting and Finance