Media Director
Writing a great media director resume is important because it is one of the first things a potential employer will see when they are considering you for a position. It is your opportunity to make a good first impression and sell yourself as the best candidate for the job.
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If you're looking for inspiration when it comes to drafting your own media director resume, look no further than the samples below. These resumes will help you highlight your experience and qualifications in the most effective way possible, giving you the best chance of landing the media director job you're after.
Resume samples
Annissa Rippie
annissa.rippie@gmail.com | (110) 145-8374 | Birmingham, AL
Summary
I am a Media Director with over 8 years of professional experience in the industry. I have a comprehensive understanding of media planning and buying, along with a passion for developing innovative strategies that drive ROI. My primary responsibilities include developing and executing multi-channel marketing plans to reach target audiences, negotiating pricing and terms for media buys, and managing media campaigns to maximize reach and optimize ROI. I also have a proven track record of success in developing and managing budgets, managing teams, and improving processes. I am well-versed in the latest technologies and tools, and I am highly organized with excellent interpersonal and communication skills.
Experience
Media Director at WKRG-TV5, ALApr 2022 - Present
- Led a team of 15 in developing and executing media plans for clients that generated over $30 million in sales.
- Ideated and executed an integrated marketing campaign that resulted in a 20% increase in brand awareness.
- Successfully negotiated with vendors to lower costs by 10% while maintaining quality standards.
- Worked with cross-functional teams to develop strategy, create content, and track progress against KPIs.
- Led the development of annual media budgets and quarterly forecasts totaling $15M+ across multiple channels including TV, Radio, Print, Outdoor & Digital.
- Managed relationships with key agency partners (creative, digital), as well as internal stakeholders.
Senior Media Director at WEAR-TV3, ALJul 2020 - Mar 2022
- Led media team of 12 and developed successful campaigns for 3 major accounts, resulting in increased sales by 15%.
- Researched and selected new advertising platforms that led to a decrease in cost-per-lead by 20%.
- Negotiated rates with vendors that saved the company $250,000 over the course of 1 year.
- Wrote proposals that won 4 new clients worth a total of $1.2 million in annual revenue.
- Ideation and management of social media influencer program which garnered 10 million impressions.
- Managed budget for entire department; stay within or under allocated amount 85%of time.
Associate Media Director at WALA-TV10, ALSep 2015 - Jun 2020
- Led a team of 8 in the development and execution of media plans for assigned accounts, with total annual spend of $30 million.
- Negotiated and placed $15 million in annual ad placements (television, radio, print, digital) across all markets nationwide.
- Developed relationships with key decision-makers at leading media outlets to secure prime placement for clients' ads.
- Monitored industry trends and made recommendations to senior management on changes to strategic direction.
- Authored monthly reports detailing account activity and results achieved against KPIs.
Education
Bachelor of Science in Journalism at University of AlabamaSep 2011 - May 2015
I have learned how to research and write stories, how to use different media to tell stories, and how to interview people.
Skills
- Adobe Creative Suite
- Photography
- Videography
- Audio Production
- Graphic Design
- Social Media Management
Rosebud Compian
rosebud.compian@gmail.com | (259) 477-6389 | 6485 Elm Dr, Wetumpka, AL 36092
Summary
I am a highly experienced Media Director with over 8 years' professional experience in the media industry. I have a deep understanding of the latest media trends and methods, and am experienced in developing and executing multi-platform marketing campaigns. I have an excellent track record of delivering successful campaigns that have resulted in increased brand awareness and customer engagement. My experience includes managing teams, creating effective digital marketing strategies, overseeing media buying, and managing projects from start to finish. I am a strategic thinker and have a proven ability to identify opportunities and develop innovative solutions. I am motivated, organized, and have a passion for creating successful media campaigns.
Experience
Media Director at WVTM-TV, ALMay 2022 - Present
- Led media team of 8 and developed successful campaigns for 3 major clients that increased brand awareness by XX%.
- Ideated and executed a 360-degree marketing campaign that garnered over 10 million impressions in the first month.
- Grew client’s organic social media following by XX% through engaging content strategy and influencer outreach program.
- Negotiated with vendors to secure discounts on ad spend, resulting in a savings of $XX for the agency.
- Wrote copy for award-winning print ads that ran in national publications such as The New York Times, Wall Street Journal, etc.
- Managed annual budget of $XX million dollars while staying under budget by X%.
Senior Media Director at WBMA-LD, ALAug 2020 - Apr 2022
- Successfully increased viewership for the 6:00pm news program by 10% within the first year of employment.
- Managed a team of 15 employees and oversaw all aspects of daily operations for the news station.
- Created and implemented successful marketing campaigns that resulted in increased ratings for specific programs.
- Worked closely with advertisers to ensure their needs were met while also staying within budget constraints.
Associate Media Director at WIAT, ALSep 2015 - Jun 2020
- Led a team of 12 in the development and execution of media plans for 4 major accounts, totaling $12 million in annual spend.
- Negotiated and placed all traditional (TV, radio, print) and digital (Display, SEM, SEO) media buys while maintaining strong relationships with key vendors.
- Developed innovative strategies that resulted in a 20% increase in web traffic for one client within 6 months.
- Wrote proposals and presented to clients on behalf of agency which led to 3 new business wins worth a total of $2.5 million annually.
- Created process improvements that saved the agency 10% on production costs for all video projects.
Education
Bachelor of Science in Journalism at University of AlabamaAug 2011 - May 2015
I've learned how to find and report on stories, how to write for different audiences, and how to use different media to tell stories.
Skills
- Adobe Creative Suite
- Photography
- Videography
- Graphic Design
- Social Media Management
- Event Planning and Coordination