Marketing Director

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Resume samples

Walter Scarth

walter.scarth@gmail.com | (501) 972-6409 | Hartford, CT

Summary


Experience


Marketing Director at Aetna, CTJun 2022 - Present

  • Led a team of 15 in designing and executing marketing campaigns that increased product sales by 25%.
  • Researched and implemented new SEO strategies that improved website traffic by 10,000 unique visitors per month.
  • Negotiated partnerships with 3 major industry influencers which led to a 20% increase in social media followers.
  • Wrote copy for all email newsletters, landing pages, and blog posts which resulted in a 5% conversion rate.
  • Managed budgets totaling $1.5 million dollars across various marketing channels including paid search, display advertising, and events.

Senior Marketing Director at Cigna, CTSep 2018 - Apr 2022

  • Led a team of 8 in executing successful marketing campaigns that generated an increase of 20% in web traffic and 30% in sales revenue compared to the previous year.
  • Ideated and implemented a new lead generation strategy that increased leads by 15% within the first quarter.
  • Successfully launched 3 social media platforms for the company, resulting in a reach of over 500,000 potential customers.
  • Managed a budget of $1 million dollars while still achieving all objectives set for the fiscal year.
  • Wrote copy for award-winning ad campaign which resultedin 25% growth in brand awareness among target demographic.
  • Worked with cross-functional teams to develop product messaging and positioning that resonated with key buyers, driving 10% market share growth YoY.

Associate Marketing Director at Anthem, CTJul 2015 - Jul 2018

  • Led a team of 4 in executing a successful social media campaign that increased brand awareness by 20%.
  • Ideated and executed an email marketing campaign that achieved a 60% open rate.
  • Wrote and designed 2 landing pages that resulted in a conversion rate increase of 15%.
  • Managed the development and implementation of all site content for 3 product launches.
  • Negotiated with vendors to secure cost-effective rates for print, web, & broadcast advertising.
  • Successfully managed budget of $2M while delivering results above ROI expectations.

Education


Bachelor of Science in Marketing at University of ConnecticutSep 2010 - May 2015

Some skills I've learned are: effective communication, teamwork, time management, and organization.

Skills


  • Marketing
  • Advertising
  • Public Relations
  • Event Planning
  • Social Media Marketing
  • Market Research
  • Digital Marketing

Catriona Petrucci

catriona.petrucci@gmail.com | (413) 971-5980 | Miami, FL

Summary


Experience


Marketing Director at PepsiCo, FLMay 2022 - Present

  • Led a team of 10 in executing an integrated marketing campaign that generated $2M in new revenue.
  • Defined the target market for a new product line and created messaging that resonated, leading to $1.5M in sales in the first 6 months post-launch.
  • Wrote copy for direct mail piece that achieved open rate of 25% (industry average is 2-5%) and clickthrough rate of 3%, generating 500 leads.
  • Ideation and project management of company's rebrand, resulting in 15% year over year increase in brand awareness amongst key demographics.
  • Negotiated strategic partnerships with 5 industry-leading companies which resulted increased web traffic by 30%.

Senior Marketing Director at The Coca-Cola Company, FLJul 2020 - Mar 2022

  • Led a team of 15 marketing professionals and achieved annual sales targets by developing and executing effective marketing plans.
  • Grew market share for the company's flagship product by 20% through innovative new product positioning and creative campaigns.
  • Re-launched the company website, resulting in a 25% increase in web traffic and online sales.
  • Negotiated partnership with ABC Corporation that led to a 50% increase in brand awareness among target consumers.
  • Planned and executed successful national trade show campaign which resulted in $12M worth of new business.

Associate Marketing Director at Keurig Dr Pepper, FLJul 2015 - Jun 2020

  • Led a team of 8 in the development and execution of an integrated marketing plan that generated a 20% increase in sales year over year.
  • Defined target market segments, developed messaging strategy and wrote copy for 5 new product launches that achieved double digit growth rates.
  • Managed annual budget of $5M, delivered results under budget while maintaining desired levels of quality and customer service.
  • Negotiated media partnerships with high-profile publications resulting in millions of dollars in cost savings and increased brand awareness.

Education


Bachelor of Science in Marketing at University of FloridaSep 2011 - May 2015

Some skills I've learned are: market research, analysis, creating marketing plans and strategies, effective communication, and presentation skills.

Skills


  • Marketing
  • Advertising
  • Public Relations
  • Event Planning
  • Social Media Marketing
  • Market Research