Marketing Director

Writing a great marketing director resume is important because it is one of the first things a potential employer will see when they are considering you for a position. It is your opportunity to make a good first impression and sell yourself as the best candidate for the job.

Create your resume
Select from 7 professional resume templates

If you're looking for inspiration when it comes to drafting your own marketing director resume, look no further than the samples below. These resumes will help you highlight your experience and qualifications in the most effective way possible, giving you the best chance of landing the marketing director job you're after.

Resume samples

Walter Scarth | (501) 972-6409 | Hartford, CT



Marketing Director at Aetna, CTJun 2022 - Present

  • Led a team of 15 in designing and executing marketing campaigns that increased product sales by 25%.
  • Researched and implemented new SEO strategies that improved website traffic by 10,000 unique visitors per month.
  • Negotiated partnerships with 3 major industry influencers which led to a 20% increase in social media followers.
  • Wrote copy for all email newsletters, landing pages, and blog posts which resulted in a 5% conversion rate.
  • Managed budgets totaling $1.5 million dollars across various marketing channels including paid search, display advertising, and events.

Senior Marketing Director at Cigna, CTSep 2018 - Apr 2022

  • Led a team of 8 in executing successful marketing campaigns that generated an increase of 20% in web traffic and 30% in sales revenue compared to the previous year.
  • Ideated and implemented a new lead generation strategy that increased leads by 15% within the first quarter.
  • Successfully launched 3 social media platforms for the company, resulting in a reach of over 500,000 potential customers.
  • Managed a budget of $1 million dollars while still achieving all objectives set for the fiscal year.
  • Wrote copy for award-winning ad campaign which resultedin 25% growth in brand awareness among target demographic.
  • Worked with cross-functional teams to develop product messaging and positioning that resonated with key buyers, driving 10% market share growth YoY.

Associate Marketing Director at Anthem, CTJul 2015 - Jul 2018

  • Led a team of 4 in executing a successful social media campaign that increased brand awareness by 20%.
  • Ideated and executed an email marketing campaign that achieved a 60% open rate.
  • Wrote and designed 2 landing pages that resulted in a conversion rate increase of 15%.
  • Managed the development and implementation of all site content for 3 product launches.
  • Negotiated with vendors to secure cost-effective rates for print, web, & broadcast advertising.
  • Successfully managed budget of $2M while delivering results above ROI expectations.


Bachelor of Science in Marketing at University of ConnecticutSep 2010 - May 2015

Some skills I've learned are: effective communication, teamwork, time management, and organization.


  • Marketing
  • Advertising
  • Public Relations
  • Event Planning
  • Social Media Marketing
  • Market Research
  • Digital Marketing

Catriona Petrucci | (413) 971-5980 | Miami, FL



Marketing Director at PepsiCo, FLMay 2022 - Present

  • Led a team of 10 in executing an integrated marketing campaign that generated $2M in new revenue.
  • Defined the target market for a new product line and created messaging that resonated, leading to $1.5M in sales in the first 6 months post-launch.
  • Wrote copy for direct mail piece that achieved open rate of 25% (industry average is 2-5%) and clickthrough rate of 3%, generating 500 leads.
  • Ideation and project management of company's rebrand, resulting in 15% year over year increase in brand awareness amongst key demographics.
  • Negotiated strategic partnerships with 5 industry-leading companies which resulted increased web traffic by 30%.

Senior Marketing Director at The Coca-Cola Company, FLJul 2020 - Mar 2022

  • Led a team of 15 marketing professionals and achieved annual sales targets by developing and executing effective marketing plans.
  • Grew market share for the company's flagship product by 20% through innovative new product positioning and creative campaigns.
  • Re-launched the company website, resulting in a 25% increase in web traffic and online sales.
  • Negotiated partnership with ABC Corporation that led to a 50% increase in brand awareness among target consumers.
  • Planned and executed successful national trade show campaign which resulted in $12M worth of new business.

Associate Marketing Director at Keurig Dr Pepper, FLJul 2015 - Jun 2020

  • Led a team of 8 in the development and execution of an integrated marketing plan that generated a 20% increase in sales year over year.
  • Defined target market segments, developed messaging strategy and wrote copy for 5 new product launches that achieved double digit growth rates.
  • Managed annual budget of $5M, delivered results under budget while maintaining desired levels of quality and customer service.
  • Negotiated media partnerships with high-profile publications resulting in millions of dollars in cost savings and increased brand awareness.


Bachelor of Science in Marketing at University of FloridaSep 2011 - May 2015

Some skills I've learned are: market research, analysis, creating marketing plans and strategies, effective communication, and presentation skills.


  • Marketing
  • Advertising
  • Public Relations
  • Event Planning
  • Social Media Marketing
  • Market Research