email@example.com | (508) 904-6838 | Birmingham, AL
Executive Creative Director at The Creative Circus, ALMar 2022 - Present
- Led a team of 15 creatives in developing an award-winning ad campaign for client XYZ that generated $12M in new business.
- Grew departmental billings by 25% year-over-year through successful pitches and organic growth from existing clients.
- Hired and developed 3 high potential creative talents, who went on to be promoted within 2 years.
- Ideated and executed a rebranding project for client ABC that resulted in a 5% increase in market share.
Senior Creative Director at Alabama Media Group, ALAug 2020 - Mar 2022
- Led a team of 12 creatives in developing concepts for ad campaigns that generated $2 million in revenue.
- Authored and designed an award-winning corporate brochure that increased sales by 15%.
- Wrote copy for direct mail campaign that resulted in a 5% increase in responses.
- Ideated and executed a successful social media marketing campaign resulting in 100,000 new followers.
- Developed an annual report design template which was adopted company-wide, saving $10,000 per year.
Creative Director at Pizitz Middle School, ALAug 2015 - Jun 2020
- Led a team of 10 in the development of an integrated marketing campaign that generated a 12% increase in sales.
- Conceptualized and executed a brand re-positioning strategy that resulted in a 5% increase in market share.
- Developed an award-winning social media campaign that garnered over 1 million impressions.
- Designed and implemented a successful guerilla marketing campaign that boosted awareness by 20%.
Bachelor of Science in Advertising at The University of Alabama, ALAug 2011 - May 2015
I have learned how to develop and execute advertising campaigns, how to write copy for advertisements, how to design ads, and how to place ads in the media.
- Strategic Thinking
- Presentation Skills
- Negotiation Skills
- Business Acumen
- Financial Literacy
firstname.lastname@example.org | (137) 264-5907 | Saint Louis, MO
Executive Creative Director at DDB Worldwide, MOApr 2022 - Present
- Successfully increased sales by 15% through innovative marketing campaigns.
- Led a team of 20 creatives and achieved annual budget goals.
- Ideated and executed award-winning integrated campaigns that spanned print, digital, social media, events and PR.
- Grew department from 4 to 12 people while maintaining high standards of quality control.
- Trained junior staff in copywriting, art direction and design principles.
Senior Creative Director at TBWA\Chiat\Day, MOAug 2018 - Mar 2022
- Led a team of 8 creatives in developing an integrated campaign that generated a 12% lift in brand awareness.
- Ideated and executed a 360 marketing campaign which resulted in 15% increase in online sales YoY.
- Successfully completed 20+ projects within budget and on time while managing 4 direct reports.
- Managed the development and execution of all aspects of advertising campaigns from conception to completion for print, broadcast, digital, out-of-home and experiential activation.
- Achieved 105M impressions through innovative social media strategy across Facebook, Twitter & Instagram.
- Worked with clients such as Coca Cola, Ford Motors.
Creative Director at Leo Burnett, MOJul 2012 - Jul 2018
- Led a team of 10 creatives in developing an award-winning ad campaign that generated $2M in new revenue.
- Conceptualized and executed a rebrand for a major corporation, resulting in a 5% increase in market share.
- Grew social media following by 20% through strategic content planning and execution.
- Successfully pitched creative ideas to clients on over 50 occasions, leading to increased business from those clients.
- Managed budgets totaling over $1M per year and always came in under budget.
- Hired and trained 4 junior level creatives, helping them develop into key members of the team.
Bachelor of Science in Advertising at Missouri State UniversityAug 2008 - May 2012
I've learned how to develop and implement advertising campaigns, how to create advertising materials, and how to measure the effectiveness of advertising campaigns.
- Strategic Thinking
- Visionary Leadership
- Innovative Ideation
- Creative Problem Solving
- Effective Communication
- Business Acumen
- Team Building & Development