Director of Digital Marketing

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Resume samples

Ollie Kurz

ollie.kurz@gmail.com | (188) 527-4536 | Atlanta, GA

Summary


Experience


Director of Digital Marketing at Delta Air Lines, GAMar 2022 - Present

  • Led a team of 5 in developing and executing digital marketing campaigns that increased website traffic by 20% month-over-month for 6 consecutive months.
  • Ideated and launched a successful social media campaign that garnered over 100,000 impressions and 10,000 engagements within the first week.
  • Managed an annual budget of $500,000 USD and successfully stayed under budget for 3 years in a row.
  • Negotiated partnership deals with major industry players such as Google, Facebook, Twitter etc. which resulted in significant cost savings for the company.
  • Successfully created and executed email marketing campaigns that achieved open rates exceeding 30%.
  • Implemented new tracking methods using software such as Google Analytics which led to more accurate data collection on user behavior.

Senior Digital Marketing Manager at The Home Depot, GAAug 2019 - Mar 2022

  • Led a team of 4 digital marketers in executing successful campaigns that generated a 20% increase in website traffic within 6 months.
  • Ideated and implemented an innovative SEO strategy that resulted in a 50% improvement in organic search rankings for key keywords within 3 months.
  • Managed social media accounts for 2 major brands, resulting in a combined total reach of over 1 million followers.
  • Wrote and designed weekly email newsletters that achieved an open rate of 30% and click-through rate of 10%.
  • Planned and executed targeted paid advertising campaigns on Google, Facebook, Instagram & LinkedIn with ROI ranging from 5:1 to 10:1.
  • Successfully increased leads by 300%, sales pipeline value by 400%,and closed deals by 200%.

Digital Marketing Manager at Coca-Cola, GAAug 2015 - Jul 2019

  • Led a team of 4 to successfully increase web traffic by 25% month-over-month for 6 consecutive months.
  • Implemented a new SEO strategy that boosted organic search traffic by 50% within 3 months.
  • Crafted and executed social media campaigns that increased brand awareness by 15% and generated 500,000 website visits.
  • Planned and coordinated the launch of 5 successful email marketing campaigns that resulted in a 20% conversion rate.
  • Managed PPC budget of $50,000/month resulting in an ROI of 200%.
  • Analyzed data from Google Analytics and other tools to provide insights on website visitors’ behavior which led to a 10% decrease in bounce rate.

Education


Bachelor of Science in Marketing at Georgia Institute of TechnologyAug 2011 - May 2015

Some skills I've learned are effective communication, teamwork, time management, and organization.

Skills


  • SEO
  • PPC
  • Google Analytics
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Web Design

Tayja Legion

tayja.legion@gmail.com | (110) 001-2858 | Anchorage, AK

Summary


Experience


Director of Digital Marketing at Google, IDJun 2022 - Present

  • Led a team of 12 in executing an integrated marketing campaign that resulted in a 20% increase in web traffic and a 15% increase in conversion rates.
  • Successfully launched 3 new products, resulting in $1 million dollars in incremental revenue.
  • Managed a budget of $3 million dollars and delivered ROI of 10%.
  • Negotiated and executed partnership with Google which led to a 50% increase in online visibility for the company.
  • Created and implemented social media strategy that increased followers by 30% within 6 months while also increasing engagement levels by 20%.

Senior Digital Marketing Manager at Amazon, IDJul 2020 - May 2022

  • Led a team of 5 in the development and execution of digital marketing campaigns that resulted in a 20% increase in website traffic.
  • Successfully implemented an SEO strategy that led to a 10% increase in organic search traffic.
  • Created and executed a social media campaign that increased brand awareness by 15%.
  • Developed and managed email marketing campaigns that achieved a 30% open rate and 10% click-through rate.

Digital Marketing Manager at Facebook, IDJul 2015 - Jun 2020

  • Led the development and execution of digital marketing campaigns that increased web traffic by X% and conversion rates by Y%.
  • Defined target markets and created detailed buyer personas to better understand customer needs.
  • Wrote, edited, and published engaging blog content that drove XX new leads per month.
  • Managed social media accounts for the company across all platforms (Facebook, Twitter, LinkedIn), growing followers by X% each month.
  • Conducted A/B testing on website landing pages to increase conversions by Z%.
  • Implemented Google Analytics tracking code across the entire website; generated monthly reports detailing site traffic trends & user behavior patterns.

Education


Bachelor of Science in Marketing at University of California, BerkeleySep 2010 - May 2015

Some skills I've learned are effective communication, teamwork, time management, and critical thinking.

Skills


  • SEO
  • Google Analytics
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Lead Generation
  • Web Design