Chief Marketing Officer
Writing a great chief marketing officer resume is important because it is one of the first things a potential employer will see when they are considering you for a position. It is your opportunity to make a good first impression and sell yourself as the best candidate for the job.
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If you're looking for inspiration when it comes to drafting your own chief marketing officer resume, look no further than the samples below. These resumes will help you highlight your experience and qualifications in the most effective way possible, giving you the best chance of landing the chief marketing officer job you're after.
Resume samples
Janus Villiard
janus.villiard@gmail.com | (598) 580-7507 | 636 Washington Street, Boston, MA
Summary
With over 11 years of experience in marketing, I have developed a keen understanding of the industry and have a proven track record of successful marketing campaigns, innovation, and driving brand recognition. I have extensive knowledge of modern digital marketing tactics and a passion for creating compelling content and campaigns that drive ROI. My area of expertise includes strategic planning, budgeting, customer segmentation, and analytics. I am highly organized and have a strong ability to manage multiple projects simultaneously. I have a successful history of leading teams of marketing professionals and working collaboratively with other departments to ensure that company goals are met. I am confident that my expertise and abilities will be an asset to your organization.
Experience
Chief Marketing Officer at ZoomInfo, MAMar 2022 - Present
- Led the development and implementation of a successful marketing strategy that increased sales by 25% within the first year.
- Defined target markets and developed messaging and positioning that resonated with key audiences, resulting in a 5% increase in market share.
- Led cross-functional teams to develop integrated campaigns (including events, digital/social media, PR, etc.) that generated awareness levels 20% above industry norms.
- Partnered with Sales leadership to create an account-based marketing program which produced a 10X return on investment.
- Developed award-winning website design & user experience that drove 30% more traffic and converted leads at twice the rate of previous site.
Senior Marketing Manager at HubSpot, MAAug 2017 - Jan 2022
- Led a team of 10 in the development and execution of marketing campaigns that generated $12 million in new revenue.
- Successfully launched 3 new products, resulting in an increase in market share by 2%.
- Managed a budget of $1.5 million and delivered results under budget.
- Created and implemented a customer loyalty program that increased retention rates by 5%.
- Developed an integrated marketing communications plan that achieved a 20% reduction in overall advertising spend.
- Won “Marketer of the Year” award from industry association.
Marketing Manager at PTC, MASep 2012 - Jul 2017
- Led a team of 5 in executing a successful marketing campaign that increased sales by 25%.
- Implemented a new customer loyalty program that resulted in 10,000 new customers.
- Negotiated and secured sponsorship from XYZ Corporation for the company’s annual conference.
- Wrote and designed an award-winning ad campaign that was featured in Forbes magazine.
- Developed and implemented a social media strategy that increased website traffic by 50%.
- Managed a budget of $1 million dollars successfully.
Education
Bachelor of Science in Marketing at Boston College, MAAug 2008 - May 2012
Some skills I've learned are effective communication, teamwork, time management, and organization.
Skills
- Marketing
- Advertising
- Public Relations
- Branding
- Digital Marketing
- Social Media Marketing
Miroslava Gathing
miroslava.gathing@gmail.com | (686) 922-4689 | San Diego, CA
Summary
I am a highly experienced Chief Marketing Officer with over 8 years of experience in developing and executing successful marketing strategies. I have a proven track record of achieving impressive results in revenue growth and product launches. My expertise lies in applying innovative digital and traditional marketing techniques to optimize customer engagement and drive sales. I have an advanced understanding of analytics and the ability to identify opportunities and develop creative solutions to increase market share. My skills in team and budget management, as well as my ability to effectively communicate with all levels of stakeholders, have enabled me to successfully launch and manage complex projects.
Experience
Chief Marketing Officer at McDonald's, CAJun 2022 - Present
- Led the development and execution of a successful integrated marketing communications plan that generated a 10% increase in brand awareness and a 12% lift in customer acquisition.
- Developed an award-winning social media campaign that increased website traffic by 15%.
- Implemented a new CRM system that improved customer retention rates by 3%.
- Negotiated partnerships with key industry influencers, resulting in increased exposure for the company’s products and services.
- Managed a team of 15 direct reports, including marketers, copywriters, designers, web developers, and analysts.
Senior Marketing Manager at Burger King, CAAug 2020 - May 2022
- Led a team of 4 marketing managers and 2 coordinators to successfully execute integrated marketing campaigns across 5 product lines with total annual revenue of $100M.
- Achieved 15% YoY growth in brand awareness for client’s flagship product line via an innovative social media campaign which I led and managed.
- Successfully re-launched client’s website, increasing traffic by 25% within the first month post-launch.
- Ideated and implemented a new lead generation program that resulted in a 10X increase in leads within 6 months.
- Led the development of all go-to-market plans & materials including: launch strategy, positioning, key messages, value propositions & competitive analysis.
Marketing Manager at Wendy's, CAJul 2015 - Jun 2020
- Led a team of 5 in executing a successful marketing campaign that garnered over 100,000 new social media followers and increased web traffic by 25%.
- Ideated and executed a brand repositioning strategy that resulted in a 10% increase in sales within the first 6 months.
- Successfully launched 3 new products, resulting in an additional $1M in revenue for the company.
- Created and implemented a customer loyalty program which saw participation rates double within the first year.
- Managed a budget of $2M while delivering positive ROI on all campaigns/initiatives undertaken.
Education
Bachelor of Science in Marketing at University of California, BerkeleySep 2011 - May 2015
Some skills I've learned are effective communication, teamwork, time management, and organization.
Skills
- Marketing
- Advertising
- Public Relations
- Branding
- Digital Marketing
- Social Media Marketing