Brand Director
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Resume samples
Dana Rezk
dana.rezk@gmail.com | (700) 309-3351 | Raleigh, NC
Summary
I am a Brand Director with over 8 years of experience in leading and executing various projects, campaigns, and initiatives that drive business results and brand awareness. I am passionate about developing and delivering creative, integrated, and comprehensive brand strategies that elevate the consumer experience. My expertise lies in crafting and executing innovative marketing campaigns, designing brand identity projects, and leveraging data-driven insights to create impactful consumer experiences. I am also highly proficient in managing teams, overseeing budgets, and developing integrated communications plans. With my extensive experience in the industry, I am confident that I can effectively contribute to the success of any organization.
Experience
Brand Director at Apple, NCMay 2022 - Present
- Implemented a new branding strategy that increased market share by X%.
- Re-designed the company’s logo and website, which led to a Y% increase in web traffic.
- Developed and launched an successful ad campaign that generated Z million impressions.
- Managed a team of 10 designers and copywriters to create cohesive brand messaging across all channels.
- Negotiated partnerships with high-profile influencers, resulting in A social media followers.
Senior Brand Director at Nike, NCSep 2020 - Mar 2022
- Led a team of 12 to launch 3 successful product lines in 2 years.
- Grew market share for flagship product by 7% year over year.
- Achieved 95% customer satisfaction rating for new product line.
- Won “Best New Product” at industry trade show.
- Generated $12M in incremental revenue through innovative marketing campaigns.
Associate Brand Director at Adidas, NCAug 2015 - Jul 2020
- Led a team of 4 to successfully launch 3 new products in 1 year.
- Grew market share for flagship product by X%.
- Reduced costs by XX% through effective supply chain management.
- Developed and executed an integrated marketing communications plan that increased brand awareness by X%.
- Won 2 industry awards for excellence in advertising.
Education
Bachelor of Science in Marketing at Duke UniversitySep 2010 - May 2015
Some skills I've learned are effective communication, teamwork, and critical thinking.
Skills
- Branding
- Marketing
- Advertising
- Social Media Management
- Graphic Design
- Event Planning
- Public Relations
Malgorzata Bruning
malgorzata.bruning@gmail.com | (878) 671-2038 | Oak Park, IL
Summary
As an experienced Brand Director with over 8 years of expertise in retail and consumer products, I am a passionate, results-driven marketing leader with a knack for developing and executing effective brand strategies. My career history includes working with Fortune 500 companies to drive brand awareness and customer loyalty, creating and executing integrated marketing plans, and leading teams of cross-functional professionals. I have a proven track record of increasing sales and brand recognition, as well as developing successful campaigns that meet objectives and exceed expectations. My ability to analyze data, create insightful strategies, and mobilize teams to deliver results make me an invaluable asset to any organization.
Experience
Brand Director at Nike, ILJun 2022 - Present
- Led a team of 15 in the development and launch of 3 new products, which achieved $15 million in sales within the first 6 months.
- Successfully re-branded company, increasing overall brand awareness by 20%.
- Managed annual budget of $2 million for marketing initiatives.
- Created and executed social media strategy resulting in a 30% increase in engagement across all platforms.
- Developed partnerships with key influencers and celebrities, resulting in increased product visibility.
Senior Brand Director at McDonald's, ILAug 2020 - Apr 2022
- Led a team of 8 to increase brand awareness by X% and sales by Y%.
- Ideated and executed a successful integrated marketing campaign that resulted in Z leads.
- Wrote, edited, and published 2 thought-leadership articles on the company blog that received A social shares.
- Grew email list subscribers by B% through developing targeted content strategy.
- Negotiated C-level sponsorship for an upcoming industry event.
Associate Brand Director at Walmart, ILSep 2015 - Jun 2020
- Led a team of 10 to develop an integrated marketing campaign that generated $2M in sales and increased brand awareness by 15%.
- Drove the development and execution of a successful re-branding initiative that boosted customer satisfaction ratings by 20%.
- Defined target audiences for 4 new product launches, resulting in products that resonated with consumers and achieved over $1.5M in sales within the first 6 months.
- Ideation, creation, and management of annual budget totaling $10M across all channels including TV, print, digital, social media, etc.
- Conceptualized and launched 3 co-branded partnerships generating incremental revenue of $750K+.
Education
Bachelor of Science in Marketing at University of Illinois at Urbana-ChampaignAug 2011 - May 2015
Some skills I've learned are market research, analyzing data, marketing strategies, and creating a marketing plan.
Skills
- Branding
- Marketing
- Advertising
- Social Media Management
- Public Relations
- Event Planning
- Budgeting