Dedra Nordeen
dedra.nordeen@gmail.com | (663) 512-5456 | Portland, OR
Summary
Experience
Associate Creative Director at Wieden+Kennedy, ORMar 2022 - Present
- Led a team of 5 designers in creating on-brand collateral for a national client, resulting in an increase in sales by 15%.
- Ideated and executed an integrated marketing campaign that resulted in a 10% lift in brand awareness.
- Developed an award-winning website for a major retailer which saw a 20% increase in online traffic.
- Led the design of a successful rebranding effort for ABC Corporation, increasing market share by 2%.
- Managed and mentored junior designers, helping them to develop their skills and reach their potential.
Creative Director at Nike, ORSep 2019 - Jan 2022
- Led a team of 15 creatives in developing an integrated marketing campaign that generated a 20% increase in sales for the company.
- Successfully pitched creative concepts to clients on multiple occasions, resulting in increased business for the company.
- Managed and coordinated all aspects of large-scale projects from start to finish, ensuring that they were completed within budget and on time.
- Wrote effective copy for various marketing materials, including website content, brochures, and email campaigns.
Senior Creative Director at Adidas, ORJul 2015 - Aug 2019
- Led a team of 10 creatives in developing an integrated marketing campaign that generated a 20% increase in sales for the client.
- Ideated and created an award-winning social media campaign that garnered over 1 million impressions and helped grow the client’s follower base by 15%.
- Successfully pitched 3 creative concepts to clients, resulting in new business wins worth $1.5 million.
Education
Bachelor of Arts in English at University of OregonAug 2010 - May 2015
I've learned how to read and analyze complex texts, how to write persuasively, and how to conduct research.
Skills
- Adobe Creative Suite
- Graphic Design
- Typography
- Layout
- Color Theory
- Print Production
Abigail Naraine
abigail.naraine@gmail.com | (159) 753-8735 | Reno, NV
Summary
Experience
Associate Creative Director at R&R Partners, NVApr 2022 - Present
- Ideation and execution of award-winning ad campaigns that boosted client sales by 15%.
- Development of successful rebranding strategy for a major corporation, resulting in an increase in brand awareness by 20%.
- Led a team of 5 creatives in the development of an integrated marketing campaign which increased leads by 30%.
- Ideation and implementation of innovative social media strategies that garnered over 1 million new followers across all platforms.
- Creation of viral video content with over 100 million views on YouTube and other channels.
- Awarded “Best In Show” at the annual advertising industry awards show for creative excellence.
Creative Director at Silver State Productions, NVAug 2019 - Mar 2022
- Led a team of 15 creatives in developing concepts for a new product line that generated $2M in sales.
- Acted as liaison between clients and creative team, ensuring all deadlines were met while maintaining high standards of quality.
- Ideated and executed an integrated marketing campaign that resulted in a 10% increase in brand awareness.
- Wrote copy for ad campaigns, website content, and email marketing initiatives that boosted engagement by 20%.
- Conceptualized designs for packaging, point-of-purchase displays, trade show booths, and other collateral pieces.
- Managed budget of $1.5M across multiple projects simultaneously.
Senior Creative Director at The Martin Agency, NVJul 2015 - Jun 2019
- Led a team of 15 creatives in developing an integrated marketing campaign that generated $2.5 million in sales.
- Conceptualized and executed a rebranding initiative that increased brand awareness by 25%.
- Developed an award-winning social media campaign that garnered over 1 million impressions.
- Designed a trade show booth that resulted in 30% more leads than the previous year.
- Wrote copy for print, web, and email collateral resulting in 10% higher conversion rates.
- Project managed the development of 5 websites from concept to launch.
Education
Bachelor of Arts in English at University of Nevada, RenoAug 2011 - May 2015
I have learned how to communicate effectively in written and oral form, how to critically read and analyze texts, and how to research and write papers on a variety of topics.
Skills
- Adobe Creative Suite
- Graphic Design
- Typography
- Layout
- Color Theory
- Print Production