19 VP of Sales Interview Questions (With Example Answers)

By ResumeCat Editorial Team
Published August 11, 2022

It's important to prepare for an interview in order to improve your chances of getting the job. Researching questions beforehand can help you give better answers during the interview. Most interviews will include questions about your personality, qualifications, experience and how well you would fit the job. In this article, we review examples of various vp of sales interview questions and sample answers to some of the most common questions.

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Common VP of Sales Interview Questions

What are your top strategies for generating new sales?

The interviewer is asking for the VP of Sales' top strategies for generating new sales because it is important to know how the VP plans to increase sales and grow the company. By understanding the VP's strategies, the interviewer can gauge whether the VP is a good fit for the company and whether the VP's plans are feasible and likely to succeed.

Example: There are a number of strategies that can be effective for generating new sales, and the best approach will vary depending on the products or services being sold, the target market, and the resources available. Some common strategies for generating new sales include:

1. Developing targeted marketing campaigns: This involves creating marketing materials (e.g. ads, brochures, website content) that are specifically designed to appeal to the target market and generate interest in the products or services being offered.

2. Conducting market research: This helps to identify potential customers and understand their needs and wants. This information can then be used to develop targeted marketing campaigns as well as sales strategies that are tailored to meet the needs of these individuals.

3. Building relationships with potential customers: This involves establishing rapport and developing trust with potential customers. It’s important to remember that people buy from people they know, like, and trust – so building strong relationships is essential to generating new sales.

4. Networking: This involves attending events and meeting people who might be interested in what you have to offer. It’s a great way to make connections and get your name out there.

5. Creating a strong online presence: In today’

How do you prioritize and manage your sales pipeline?

The interviewer is asking how the VP of Sales plans and manages their sales pipeline in order to gauge their experience and expertise in the field. It is important for the interviewer to understand how the VP of Sales plans and manages their sales pipeline because it can give insight into their sales strategies and whether or not they are effective. Additionally, this question can reveal whether or not the VP of Sales is organized and efficient in their work.

Example: The first step is to prioritize the sales pipeline according to the company's objectives. The second step is to manage the sales pipeline by ensuring that the right resources are allocated to each opportunity and that each opportunity is progressing through the pipeline in a timely manner.

What are your top tips for closing more deals?

There are a few reasons why an interviewer would ask this question to a VP of Sales. Firstly, it allows the interviewer to gauge the VP's level of experience and knowledge in regards to sales. Secondly, it allows the interviewer to see if the VP is able to provide specific and actionable advice that can be implemented by other salespeople. Finally, it allows the interviewer to get a sense of the VP's personal sales philosophy and approach. Ultimately, it is important for the interviewer to ask this question because it can provide valuable insights into the VP's ability to lead and manage a sales team.

Example: 1. Understand your audience and what motivates them.

2. Build rapport and trust with your potential customers.

3. Be clear and concise about your offer, and make sure it's relevant to their needs.

4. Be persistent but not pushy, and always follow up after initial contact.

5. Be prepared to negotiate, and don't be afraid to walk away if the deal isn't right for you.

How do you manage and motivate your sales team?

The interviewer is asking this question to learn more about the VP of Sales' management style and to see if they are able to effectively motivate their sales team. This is important because it can give insight into how well the VP of Sales is able to lead and manage people, and whether or not they are able to get the most out of their team.

Example: There are a number of ways to manage and motivate a sales team. The most important thing is to set clear goals and expectations, and then provide regular feedback and support to help them stay on track. Additionally, it's important to create a positive and motivating work environment, where employees feel appreciated and valued. Finally, incentives and recognition can also be effective motivators for sales teams.

What do you look for when hiring new salespeople?

There are a few reasons why an interviewer would ask this question to a VP of Sales. Firstly, it allows the interviewer to gauge the VP's priorities when it comes to hiring new salespeople. Secondly, it gives the interviewer insight into the type of person the VP of Sales is looking for in a new hire, which can be helpful in determining whether or not the VP is a good fit for the company. Finally, it allows the interviewer to understand the VP's thought process when it comes to hiring, which can be helpful in determining whether or not the VP is likely to make good hiring decisions.

Example: When hiring new salespeople, I look for individuals who are passionate about sales and have a strong track record of success. I also look for individuals who are coachable and have the ability to learn new things quickly. Additionally, I like to see salespeople who are creative and have the ability to think outside the box.

What role does technology play in your sales process?

The interviewer is trying to understand how the VP of Sales uses technology in their sales process, and how important it is to them. This is important because it can help the interviewer understand how the VP of Sales uses technology to help them sell more effectively, and how they prioritize technology in their sales process.

Example: Technology plays a vital role in our sales process as it helps us to automate various tasks, including lead generation, follow-up, and customer relationship management. It also allows us to track and measure our performance against key metrics, which helps us to improve our overall sales productivity. In addition, technology provides us with valuable insights into our customers’ behavior and preferences, which helps us to tailor our sales approach accordingly.

What are your thoughts on sales quotas?

There are a few reasons why an interviewer might ask this question to a VP of Sales. One reason could be to gauge the VP's opinion on whether or not sales quotas are effective. The interviewer might also be trying to understand the VP's thoughts on how quotas are set and if they are fair. It is important to ask this question because it can give the interviewer insight into the VP's management style and how they motivate their sales team.

Example: Sales quotas are an important tool for managing and motivating sales teams, but they need to be used carefully. If quotas are too high, they can lead to frustration and burnout. If they're too low, they won't provide adequate motivation. The key is to set realistic quotas that challenge salespeople without putting them under too much pressure.

How do you stay up-to-date on industry trends?

An interviewer would ask "How do you stay up-to-date on industry trends?" to a/an VP of Sales in order to gain insight into how the VP of Sales keeps abreast of changes in the sales industry. This is important because the sales industry is constantly changing and evolving, and it is important for sales leaders to be aware of these changes in order to adapt their strategies and tactics accordingly.By staying up-to-date on industry trends, the VP of Sales can ensure that the sales team is using the most effective methods and strategies possible.

Example: I make it a point to read industry-related publications and attend relevant conferences. This helps me keep abreast of the latest developments in my field. Additionally, I stay in touch with my network of contacts within the industry to stay informed of any changes or new trends.

How do you manage objections from prospects?

The interviewer is asking how the VP of Sales deals with objections from potential customers because it is important to know how they handle situations where the customer is not interested in what they are selling. It is important to know how the VP of Sales deals with objections because it gives insight into their sales strategy and whether or not they are able to effectively sell their product or service.

Example: There are a few different ways to manage objections from prospects. The first is to try and anticipate them before they happen. This can be done by doing your research on the company and the individual you will be speaking with. The second is to address them head on when they happen. This can be done by being prepared with a response that refutes the objection. Finally, you can follow up with the prospect after the conversation to reiterate your points and address any remaining concerns.

Can you share a success story from your time as VP of Sales?

The interviewer is trying to gauge the candidate's experience and expertise in sales. As VP of Sales, the candidate should be able to share a success story that highlights their skills in sales. This will give the interviewer a better understanding of the candidate's ability to lead a sales team and generate revenue.

Example: I was VP of Sales for a large company. One of my successes was increasing sales by 15% in one year. I did this by creating and implementing a new sales strategy. I also motivated and trained my sales team to be more effective.

How do you deal with difficult customers?

There are a few reasons why an interviewer would ask "How do you deal with difficult customers?" to a VP of Sales. First, it is important to gauge how the VP of Sales would handle difficult situations. Second, it is important to see if the VP of Sales has a system in place for dealing with difficult customers. Finally, it is important to see if the VP of Sales is able to maintain a positive attitude when dealing with difficult customers.

Example: There are a few ways to deal with difficult customers. The first way is to try and understand where they are coming from. What might be causing them to be upset? Once you have empathy for their situation, it will be easier to de-escalate the situation.

The second way to deal with difficult customers is to stay calm and professional. This can be difficult, especially if the customer is being rude or aggressive, but it is important to keep your cool. Losing your temper will only make the situation worse.

The third way to deal with difficult customers is to offer a solution. If the customer is unhappy with a product or service, see if there is anything you can do to fix the problem. If there is nothing you can do, apologize and see if there is anything you can do in the future to prevent the issue from happening again.

In general, it is important to remember that not all customers will be happy all the time. Dealing with difficult customers is just a part of doing business. By using these techniques, you can hopefully turn a negative situation into a positive one.

Can you share a time when you had to make a tough call in sales?

There are a few reasons why an interviewer might ask this question to a VP of Sales. For one, they might be trying to gauge the VP's decision-making skills. This is important because the VP of Sales will likely be responsible for making a lot of decisions that could have a big impact on the company's sales numbers. Additionally, the interviewer might be trying to see how the VP of Sales handles pressure and tough situations. This is important because the VP of Sales will likely face a lot of pressure to perform and will need to be able to make tough decisions even when under pressure.

Example: I was once in a situation where I had to make a tough call in sales. We were trying to close a deal with a potential customer, but they were hesitating on signing the contract. After much back and forth, I finally decided to give them a ultimatum: sign the contract within 24 hours or we walk away from the deal. It was a tough call to make, but in the end it paid off and we were able to close the deal.

What are your thoughts on risk in sales?

The interviewer is trying to gauge the VP of Sales' thoughts on risk because it is an important factor in the sales industry. It is important to know how the VP of Sales views risk because it will help the interviewer determine if the VP of Sales is a good fit for the company. If the VP of Sales is someone who takes risks, then the interviewer wants to know if the VP of Sales is comfortable with taking risks and if the VP of Sales is someone who can handle the stress that comes with taking risks.

Example: Sales is all about taking risks. Without taking risks, it's impossible to make sales. The key is to take calculated risks that have a high probability of success and avoid taking unnecessary risks that could jeopardize the entire sales process.

In my opinion, the best way to approach risk in sales is to always be prepared for the worst case scenario. By having a contingency plan in place, you can minimize the potential damage if things don't go as planned. Additionally, it's important to stay flexible and adaptable so that you can quickly adjust your strategy if the situation changes.

What do you believe is the most important trait for a successful salesperson?

The interviewer is trying to determine if the VP of Sales believes that salespeople should be outgoing and extroverted or if they believe that salespeople should be able to listen to and understand the needs of their customers. This is important because it will help to determine what kind of sales training and development programs the VP of Sales is likely to implement.

Example: The most important trait for a successful salesperson is the ability to connect with people and build rapport. A successful salesperson is able to quickly establish trust and credibility with potential customers, and then use that relationship to close deals.

What motivates you in sales?

The interviewer is asking this question to gain insight into what motivates the VP of Sales and why they are drawn to sales. This question is important because it can help the interviewer understand what drives the VP of Sales and what makes them successful in sales. By understanding what motivates the VP of Sales, the interviewer can better determine if they are a good fit for the company.

Example: What motivates me in sales is the ability to help others while also achieving my own personal goals. I enjoy the challenge of the sales process and working with others to find mutually beneficial solutions. I am also motivated by the opportunity to earn commission based on my performance.

What is your favorite part of the job?

The interviewer is trying to gauge the VP of Sales's level of satisfaction with the job and learn what aspects of the job they enjoy the most. This is important because it can help the interviewer understand what motivates the VP of Sales and what makes them happy in their work. Additionally, this question can give the interviewer insight into the VP of Sales's management style and how they might approach sales goals.

Example: There are many aspects of the job that I enjoy, but if I had to choose one it would be the satisfaction of closing a deal. It is always gratifying to see the fruits of your labor and knowing that you have helped contribute to the success of the company.

What challenges have you faced in your role and how did you overcome them?

The interviewer is trying to determine whether the VP of Sales is able to effectively solve problems and overcome challenges. This is important because the VP of Sales will likely face many challenges in their role and it is important that they are able to effectively solve them.

Example: The challenges I have faced in my role are mostly related to managing and developing my team. I have had to work hard to build a strong, cohesive team that works well together and is able to achieve our sales goals. I have also had to deal with the challenge of managing different personalities and keeping everyone motivated.

I have overcome these challenges by being a strong leader and by providing clear direction and expectations to my team. I have also worked hard to create a positive, supportive environment within my team. I have also been very intentional about developing relationships with each member of my team so that I can better understand their individual needs and motivations.

What are your goals for the next year/quarter/month in sales?

The interviewer is trying to gauge whether the VP of Sales has short-term and long-term goals for the sales team and whether those goals are realistic and achievable. This is important because it shows whether the VP of Sales is focused on improving the team's performance and is able to set and meet goals.

Example: My goal for the next year in sales is to increase our company's market share and to expand our customer base. I would like to see our sales team grow by at least 20% over the next year. In order to achieve this, we will need to focus on generating new leads and converting them into customers. Additionally, we will need to provide our existing customers with excellent service so that they continue doing business with us.

How do you measure success in sales?

The interviewer is asking how the VP of Sales defines and measures success in order to gauge whether or not the VP's definition and expectations are realistic and achievable. It is important to know how the VP of Sales defines success because this will likely dictate how the VP sets sales goals and quotas and how the VP motivates and incentivizes salespeople. If the VP's definition of success is unrealistic or unattainable, it could lead to low morale and high turnover among the sales team.

Example: There are a few different ways to measure success in sales. One way is to look at the total revenue generated by the sales team. This can be divided into new sales and repeat sales. Another way to measure success is by looking at the number of new customers acquired by the sales team. Additionally, you can look at the average order value and the average lifetime value of a customer.