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What does a VP of Sales do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A VP of Sales is responsible for leading and managing a company's sales team. They work to increase sales and grow the business by developing strategies, setting quotas, and managing relationships with customers and clients.

VP of Sales job duties include:

  • Developing and executing sales strategies
  • Creating and maintaining relationships with key clients
  • Managing a team of sales representatives
  • Analyzing sales data and trends
  • Identifying new business opportunities
  • Negotiating contracts and pricing
  • Developing marketing initiatives to support sales efforts
  • Planning and attending trade shows and other industry events
  • Overseeing the budget for the sales department

VP of Sales Job Requirements

A VP of Sales typically needs a bachelor's degree in business, although a master's degree may be preferred. They also need extensive experience in sales, including management experience. Certification is not typically required, but it may be helpful.

VP of Sales Skills

  • Strategic Planning
  • Business Development
  • Team Building and Leadership
  • Territory Management
  • Account Management
  • Negotiation
  • Solution Selling
  • Pipeline Management
  • Sales Management
  • Revenue Growth
  • Coaching and Mentoring

Related: Top VP of Sales Skills: Definition and Examples

How to become a VP of Sales

There is no one-size-fits-all answer to becoming a vice president (VP) of sales, but there are some key steps that will help you on the path to this rewarding career. First, it is important to develop a strong understanding of the sales process and be able to effectively manage a sales team. Additionally, you should have a proven track record of success in sales and be able to demonstrate your leadership abilities. Finally, it is also helpful to build relationships with key decision-makers within your company and industry.

The first step to becoming a VP of sales is developing a strong understanding of the sales process. This includes being able to identify potential customers, understanding their needs, and creating customized solutions that address those needs. Additionally, you must be able to manage the sales team effectively in order to maximize results. This includes setting goals and quotas, providing feedback and coaching, and monitoring performance metrics.

A proven track record of success in sales is essential for anyone seeking to become a VP of sales. This means being able to consistently meet or exceed sales targets. Additionally, you should be able to demonstrate your ability to lead and motivate a sales team. If you can show that you have successfully managed and grown a sales team in the past, this will be helpful in securing a VP role.

Finally, it is also important to build relationships with key decision-makers within your company and industry. This includes networking with individuals who have influence over hiring decisions and building rapport with potential customers. By developing these relationships, you will be better positioned to secure a VP of sales role when an opportunity arises.

Related: VP of Sales Resume Example

Related: VP of Sales Interview Questions (With Example Answers)

Editorial staff

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Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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