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What does a Video Producer do?

Learn all about Video Producer duties, skills and much more. Get expert advice on how to become a Video Producer.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

A video producer is responsible for the overall production of a video, from pre-production to post-production. They work closely with the director to ensure that the vision for the video is achieved. They also work with the crew to ensure that the video is produced within the budget and timeframe.

Video Producer job duties include:

  • Ideation, development, and production of video content including but not limited to: commercials, webisodes, sizzle reels, social media content, event coverage, promotional videos, etc.
  • Overseeing all aspects of video production from pre- to post-production including: budgeting, scheduling, storyboarding, casting, location scouting, set design/build, lighting, shooting, sound mixing, editing, color correction, and final delivery.
  • Working closely with clients and/or agency partners to develop creative concepts that meet the objectives of the project while staying within budget and on schedule.
  • Managing a team of videographers, editors, and other production staff to ensure that all projects are completed on time and within budget.
  • Identifying new and innovative ways to tell stories through video and staying up-to-date on the latest trends in video production.
  • Conducting research on potential video subjects and developing treatments or pitches for new video ideas.
  • Negotiating contracts with talent, crew members, and vendors as needed.
  • Ensuring that all videos meet the highest standards for quality and creativity.
  • Maintaining a positive and professional attitude at all times while representing the company in a positive light.

Video Producer Job Requirements

A video producer is responsible for the creative and technical aspects of video production. They may work in a variety of settings, including television, advertising, corporate communications, and online media. Education requirements for a video producer typically include a bachelor's degree in communication, film, or a related field. Certification is not typically required, but many producers choose to pursue professional certification through organizations such as the National Association of Broadcasters. Experience is also important for video producers, as they must be able to effectively manage all aspects of the production process.

Video Producer Skills

  • Video production
  • Video editing
  • Video camera operation
  • Sound recording
  • Sound editing
  • Lighting
  • Directing
  • Producing
  • Writing
  • Cinematography
  • Post-production

Related: Top Video Producer Skills: Definition and Examples

How to become a Video Producer

A video producer is responsible for the overall production of a video project. They work with the client to determine the concept and style of the video, and then oversee the pre-production, production, and post-production phases. In order to become a video producer, you will need to have experience in the field of video production. You should also be well-organized and have strong communication skills. Here are some tips on how to become a video producer:

1. Get experience in the field of video production. This can be done by working as a production assistant or intern on various video projects. By gaining experience, you will learn about the different aspects of video production and what goes into making a successful video.

2. Be well-organized and have strong communication skills. As a video producer, you will need to be able to manage multiple projects at once and communicate effectively with clients and team members.

3. Stay up to date on new trends and technologies in the field of video production. This will help you create innovative and cutting-edge videos that stand out from the competition.

4. Network with other professionals in the field of video production. This will give you access to new opportunities and help you build relationships with potential clients.

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