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What does a Territory Manager do?

Learn all about Territory Manager duties, skills and much more. Get expert advice on how to become a Territory Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A territory manager is responsible for the sales within a certain geographic area. They develop relationships with customers, create and implement sales plans, and work to increase market share.

Territory Manager job duties include:

  • Act as the primary contact for customers within a defined territory
  • Develop and execute territory sales plans to achieve assigned quotas
  • Generate new leads and opportunities through prospecting activities
  • Build and maintain strong relationships with customers
  • Understand customer needs and requirements
  • Provide feedback to internal teams on market trends and customer needs
  • Stay up-to-date on competitor activity within the territory
  • Attend trade shows and conferences as needed
  • Travel as needed within the territory

Territory Manager Job Requirements

Most territory managers have a bachelor's degree in business, marketing, or a related field. Some employers may prefer candidates who have a master's degree in business administration (MBA). Certification is not typically required, but it may give candidates an advantage in the job market. Territory managers typically have several years of experience working in sales or a related field before being promoted to a manager position.

Territory Manager Skills

  • Communication
  • Presentation
  • Negotiation
  • Organization
  • Time Management
  • Customer Service
  • Sales
  • Marketing
  • Territory Management
  • Business Development
  • Account Management

Related: Top Territory Manager Skills: Definition and Examples

How to become a Territory Manager

A territory manager is a professional who is responsible for the sales and marketing of a company's products or services within a specific geographic area. As a territory manager, you will be responsible for developing and implementing sales and marketing strategies that will help your company to grow its market share within your assigned territory. In order to become a successful territory manager, you must have strong communication and interpersonal skills, as well as a deep understanding of your company's products or services. You must also be able to effectively manage your time and resources in order to meet your sales goals.

Related: Territory Manager Resume Example

Related: Territory Manager Interview Questions (With Example Answers)