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What does a Telemarketer do?

Learn all about Telemarketer duties, skills and much more. Get expert advice on how to become a Telemarketer.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A telemarketer is a person who makes phone calls to customers in order to sell a product or service.

Telemarketer job duties include:

  • Answer incoming calls from potential customers
  • Ask questions to engage customers and determine their needs
  • Explain products or services and answer questions
  • Provide pricing information
  • Schedule appointments for sales representatives to meet with potential customers
  • Obtain customer contact information for follow-up purposes
  • Keep records of customer interactions and transactions
  • Follow up with customers after initial interaction
  • Upsell products or services

Telemarketer Job Requirements

There are no formal education requirements for a telemarketer, although some employers may prefer applicants with a high school diploma or equivalent. Certification is not required, but completing a voluntary certification program can give job seekers an edge in the job market. Many telemarketers receive on-the-job training, which typically lasts a few weeks. Some firms require new hires to have previous experience in customer service or sales.

Telemarketer Skills

  • Patience
  • Persistence
  • Good memory
  • Organizational skills
  • Multi-tasking
  • Flexibility
  • Ability to work independently
  • Strong communication skills
  • Good people skills
  • Thick skinned
  • High energy

Related: Top Telemarketer Skills: Definition and Examples

How to become a Telemarketer

A telemarketer is someone who solicits customers over the phone, typically for a sales pitch. In order to become a telemarketer, there are a few things you will need to do.

First, you will need to find a job. You can look online, in newspapers, or even ask family and friends if they know of any open positions. Once you have found a job, the next step is to prepare for your interview. This means researching the company, practicing your elevator pitch, and having questions prepared to ask the interviewer.

During your interview, be sure to dress professionally and exude confidence. The interviewer will likely be looking for someone who is articulate and persuasive, so make sure you showcase your skills. If you are hired, the next step is training. This usually consists of learning about the products or services you will be selling, as well as learning how to use the company’s sales software.

Once you have completed training, you will be ready to start making calls! Remember to always be polite and professional when speaking with potential customers. Be prepared for objections and know how to overcome them. And most importantly, don’t give up – even if you get a lot of no’s at first. With persistence and practice, you will become a successful telemarketer in no time!

Related: Telemarketer Resume Example

Related: Telemarketer Interview Questions (With Example Answers)