What does a Sports Director do?

Learn all about Sports Director duties, skills and much more. Get expert advice on how to become a Sports Director.

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A sports director is responsible for the overall management and operation of a sports team or organization. They are responsible for hiring and firing staff, developing strategies and game plans, and overseeing budgeting and finances. They also work closely with the team's coaching staff to ensure that the team is prepared for competition.

Sports Director job duties include:

  • Act as liaison between the Board of Directors and the general membership
  • Develop and implement short- and long-range plans for the growth and development of the organization
  • Ensure that the organization’s programs are consistent with its mission and goals
  • Develop and oversee the implementation of marketing and public relations plans
  • Develop and manage the organization’s budget
  • Hire, train, and supervise staff and volunteers
  • Plan and coordinate special events
  • Represent the organization at various community events
  • Write grant proposals to secure funding for the organization’s programs and operations

Sports Director Job Requirements

A sports director typically oversees the athletic department of a school or organization. In some cases, they may also coach a team. To be a sports director, one usually needs a bachelor's degree in sports management or a related field. Certification from the National Athletic Directors Association (NADA) is also helpful. Many directors have several years of experience working in athletics, either as a coach or in another capacity such as administration.

Sports Director Skills

  • Communication
  • Organizational
  • Leadership
  • Motivational
  • Marketing
  • Budgeting
  • Planning
  • Staff Management
  • Event Management
  • Risk Management
  • Media Relations

Related: Top Sports Director Skills: Definition and Examples

How to become a Sports Director

A sports director is a highly important position within a sports organization. They are responsible for the overall management of the sport, including budgeting, scheduling, and personnel. A sports director must have a strong understanding of the sport they are overseeing, as well as excellent communication and organizational skills.

If you are interested in becoming a sports director, there are a few things you can do to increase your chances of being successful in this role. First, get involved in the sport you want to oversee at as many levels as possible. This will give you a better understanding of how the sport works and what goes into its successful management. Second, develop strong communication and organizational skills. These are essential in any management position, but especially in one where you will be dealing with many different people and moving parts. Finally, consider pursuing a degree in sports management or a related field. This will give you the theoretical knowledge and practical experience you need to be an effective sports director.

With hard work and dedication, anyone can become a successful sports director. If you have a passion for the sport you’re overseeing and the ability to effectively manage people and resources, then this could be the perfect career for you.

Related: Sports Director Resume Example

Related: Sports Director Interview Questions (With Example Answers)