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What does a Market Research Analyst do?

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A market research analyst is responsible for collecting and analyzing data about consumers and businesses. They use this information to help companies understand what products or services to develop and how to market them.

Market Research Analyst job duties include:

  • Identify potential customers for new products or services
  • Develop survey questions and interview customers to collect data
  • Analyze customer data to identify trends and patterns
  • Develop marketing strategies based on customer research
  • Present findings to clients or company executives
  • Monitor industry trends and competitor activity
  • Identify new market opportunities
  • Recommend ways to improve product or service offerings
  • Forecast future sales

Market Research Analyst Job Requirements

A market research analyst is someone who studies market trends and collects data to help a company improve its products, services, and marketing strategies. The job requires a bachelor's degree in market research or a related field, and many employers prefer candidates who have experience in market research or a related field. There are no specific certifications required for this job, but many analysts choose to pursue the Certified Market Research Professional (CMRP) designation offered by the Institute for Market Research Professionals.

Market Research Analyst Skills

  • Communication
  • Presentation
  • Writing
  • Research
  • Analysis
  • Critical thinking
  • Organizational
  • Time management
  • Computer
  • Interpersonal
  • Problem solving

Related: Top Market Research Analyst Skills: Definition and Examples

How to become a Market Research Analyst

A market research analyst is responsible for collecting and analyzing data about consumers and businesses. They use this information to help companies understand what products and services to develop, how to price them, and how to market them.

To become a market research analyst, you will need at least a bachelor’s degree in marketing, business, statistics, or a related field. Many analysts also have a master’s degree. Employers will also want to see that you have experience working with data and statistical software programs.

If you are interested in becoming a market research analyst, start by taking courses in marketing, business, statistics, and computer science. Once you have completed your education, look for internships or entry-level jobs with market research firms or companies in industries that interest you. This will give you the opportunity to gain experience and build your skills.

In addition to formal education and experience, being a successful market research analyst requires strong analytical skills and the ability to think critically. You must be able to understand complex data sets and identify trends. You should also be able to communicate your findings clearly and effectively.

Related: Market Research Analyst Resume Example

Related: Market Research Analyst Interview Questions (With Example Answers)

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Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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