What does a Lead Generator do?

Learn all about Lead Generator duties, skills and much more. Get expert advice on how to become a Lead Generator.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A lead generator is a person or company that provides leads to businesses. Lead generators can work in a variety of ways, such as providing lists of potential customers, running ads that generate leads, or working with marketing firms to create lead-generating campaigns.

Lead Generator job duties include:

  • Research and compile lists of potential leads
  • Contact potential leads via phone, email, or other methods
  • Qualify leads according to predetermined criteria
  • Schedule appointments or demonstrations for sales staff
  • Keep accurate records of all interactions with leads
  • Follow up with leads who have not yet been contacted
  • Perform outbound sales tasks such as cold calling
  • Generate new leads through networking and social media
  • Assist with trade show planning and execution
  • Other duties as assigned

Lead Generator Job Requirements

There are no specific job requirements for a lead generator, but most companies prefer to hire someone with at least a high school diploma or equivalent. Some companies may also require lead generators to have previous sales experience. There are no specific certifications or licenses required to be a lead generator, but some companies may prefer to hire someone who has completed a certified lead generation program.

Lead Generator Skills

  • Prospecting
  • Cold-calling
  • Lead Qualification
  • Lead Nurturing
  • Database Management
  • CRM Management
  • Email Marketing
  • Digital Marketing
  • Marketing Automation
  • Sales Enablement
  • Outbound Sales

Related: Top Lead Generator Skills: Definition and Examples

How to become a Lead Generator

A lead generator is someone who helps a company generate new leads for their business. There are many ways to become a lead generator, but the most common and effective way is through online marketing.

To become an online lead generator, you first need to understand how online marketing works. You need to know how to attract people to your website and how to get them to sign up for your company's products or services. Once you have a good understanding of online marketing, you can start creating content that will attract leads to your website.

The most important thing when it comes to generating leads is to provide value. You need to give potential leads something that they want or need. If you can provide them with valuable information, they will be more likely to sign up for your company's products or services.

Once you have a few leads, you need to follow up with them. You can do this by sending them emails or calling them on the phone. The goal is to build a relationship with your leads so that they will eventually do business with your company.

If you follow these tips, you will be well on your way to becoming a successful lead generator.

Related: Lead Generator Resume Example

Related: Lead Generator Interview Questions (With Example Answers)