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What does a Lead Generation Specialist do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A lead generation specialist is responsible for generating new leads for a company's sales team. They may do this through a variety of means, such as online research, cold calling, or networking. Once a lead is generated, the specialist will then work to qualify the lead and pass it on to the sales team.

Lead Generation Specialist job duties include:

  • Research and compile lists of potential leads
  • Contact potential leads via phone, email, or other methods
  • Qualify leads based on predetermined criteria
  • Maintain accurate and up-to-date records of all leads
  • Set appointments or arrange for other follow-up action
  • Update the lead status in the CRM system
  • Generate reports on lead activity
  • Assist with other marketing and sales initiatives as needed
  • Perform data entry and other administrative tasks as needed

Lead Generation Specialist Job Requirements

A Lead Generation Specialist typically needs a bachelor's degree in marketing, business, or a related field. They may also need certification in digital marketing or a related area. In addition, they should have several years of experience working in lead generation, digital marketing, or a related field.

Lead Generation Specialist Skills

  • Prospecting
  • Research
  • Cold-calling
  • Lead qualification
  • Lead nurturing
  • Email marketing
  • Marketing automation
  • Sales enablement
  • CRM
  • Data analysis
  • Reporting

Related: Top Lead Generation Specialist Skills: Definition and Examples

How to become a Lead Generation Specialist

A lead generation specialist is responsible for generating leads for a company's sales team. The specialist may work with various marketing tools to create lists of potential customers and then contact them directly to promote the company's products or services.

To become a lead generation specialist, you will need to have strong communication and interpersonal skills. You must be able to effectively communicate the benefits of a company's products or services to potential customers. Additionally, you must be able to build relationships with potential customers and persuade them to do business with the company.

If you are interested in becoming a lead generation specialist, you should consider pursuing a degree in marketing or communications. Alternatively, you may be able to gain the necessary skills through experience working in customer service or sales.

Related: Lead Generation Specialist Resume Example

Related: Lead Generation Specialist Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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