What does a Director of Sales do?

Learn all about Director of Sales duties, skills and much more. Get expert advice on how to become a Director of Sales.

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

The Director of Sales is responsible for managing the sales team and developing strategies to increase sales and grow the business. The Director of Sales works closely with the CEO and other members of the executive team to develop and implement sales plans. The Director of Sales is also responsible for training and mentoring sales staff, as well as managing relationships with key clients.

Director of Sales job duties include:

  • Managing and motivating a team of sales staff
  • Meeting and exceeding sales targets
  • Analyzing sales data and trends
  • Developing sales strategies and plans
  • Training and coaching sales staff
  • Managing budgets and expenses
  • Building relationships with key clients
  • Negotiating contracts
  • Attending trade shows and conferences

Director of Sales Job Requirements

A Director of Sales typically needs a minimum of a bachelor's degree in business, marketing, or a related field. Many organizations also prefer candidates who have a master's degree or an MBA. In addition to education, most employers require at least five years of sales management experience. Some companies may also require certification, such as Certified Public Accountant (CPA) or Certified Management Accountant (CMA).

Director of Sales Skills

  • Proven sales leadership
  • Strategic thinking
  • Business development
  • Customer focus
  • Results orientation
  • Team building and development
  • Communication
  • Interpersonal skills
  • Negotiation
  • Influence
  • Problem solving

Related: Top Director of Sales Skills: Definition and Examples

How to become a Director of Sales

The first step to becoming a Director of Sales is to develop a strong sales skillset. This can be done through formal education, such as earning a degree in business or marketing, or through on-the-job training. Once you have developed strong sales skills, it is important to gain experience in management and leadership. This can be done by taking on additional responsibilities at your current job, or by pursuing a management position at a new company.

Once you have the necessary skills and experience, the next step is to create a sales plan. This plan should outline your goals and objectives for the sales team, and should include strategies for achieving these goals. Once you have created a sales plan, it is important to implement it and monitor its progress. This will help you identify any areas that need improvement, and will allow you to make adjustments as needed.

As Director of Sales, it is also important to build strong relationships with your team members. This includes providing support and guidance when needed, and being available to answer questions or address concerns. By developing strong relationships with your team, you will create a more cohesive and effective sales force.

Related: Director of Sales Resume Example

Related: Director of Sales Interview Questions (With Example Answers)