What does a Digital Media Specialist do?
Published 4 min read
A digital media specialist is a professional who creates and manages digital media content. They are responsible for planning, executing, and monitoring digital media campaigns. A digital media specialist has a deep understanding of how to use various digital channels to reach and engage target audiences.
Digital Media Specialist job duties include:
- Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintain our social media presence across all digital channels
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
Digital Media Specialist Job Requirements
There are no formal education requirements for a digital media specialist, although most have at least a bachelor's degree in a field such as communications, marketing, or graphic design. Certification is not required, but many digital media specialists choose to earn certification from professional organizations such as the American Marketing Association or the Interactive Advertising Bureau. Experience is also important, and many digital media specialists have several years of experience working in online marketing, advertising, or public relations.
Digital Media Specialist Skills
- SEO
- PPC
- Google Analytics
- Social Media
- Content Marketing
- Email Marketing
- Conversion Rate Optimization
- Web Design
- User Experience
- Graphic Design
- Copywriting
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How to become a Digital Media Specialist
There are many ways to become a digital media specialist. One way is to get a degree in digital media or a related field. Another way is to have experience working in the field of digital media. There are many different types of digital media, so it is important to have experience with as many different types as possible. There are also many different software programs that are used to create and edit digital media, so it is important to be familiar with as many of these programs as possible.
Digital media specialists typically work in advertising, marketing, or public relations agencies. They may also work in-house for companies that produce or use digital media. Some digital media specialists work freelance.
The most important thing for someone who wants to become a digital media specialist is to have a strong portfolio. This portfolio should showcase the person's skills and abilities with different types of digital media. It is also important to have a strong understanding of the latest trends in digital media.
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