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What does a Commercial Director do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A commercial director is responsible for the creation and implementation of marketing and advertising campaigns for a company. They work closely with the sales team to ensure that the campaigns are effective and meet the needs of the target audience. They also oversee the budget for the campaigns and track the results to ensure that they are meeting the objectives.

Commercial Director job duties include:

  • Developing and implementing commercial strategies in line with company objectives
  • Managing and motivating a team of sales staff
  • Negotiating contracts with customers and suppliers
  • Monitoring competitor activity and generating new business leads
  • Analysing sales data and producing reports
  • Identifying opportunities for new products and services
  • Organising promotional events and product demonstrations
  • Managing budgets and controlling expenditure
  • Liaising with other departments within the company

Commercial Director Job Requirements

Commercial Directors are responsible for the commercial success of a company. They develop and implement strategies to increase market share and profitability. In order to be a Commercial Director, one must have a minimum of a bachelor's degree in business, marketing, or a related field. Additionally, experience in sales, marketing, and management is required. Certification in commercial management may also be beneficial.

Commercial Director Skills

  • Business Acumen
  • Communication
  • Negotiation
  • Leadership
  • Strategic Thinking
  • Financial Management
  • Marketing
  • Sales
  • Project Management
  • Business Development
  • Team Building
  • Customer Service

Related: Top Commercial Director Skills: Definition and Examples

How to become a Commercial Director

A commercial director is a professional who is responsible for the creation and production of commercials. As a commercial director, you will be responsible for conceptualizing, writing, and directing commercials. You will also be responsible for managing the budget and schedule for your commercial projects.

If you are interested in becoming a commercial director, you will need to have a strong background in advertising and marketing. You should also have experience in film or video production. Additionally, it is helpful to have a portfolio of your work to show potential employers.

To become a commercial director, you will need to start by working your way up the ladder in the advertising or marketing field. Once you have gained some experience, you can then begin to apply for jobs as a commercial director. When applying for jobs, be sure to highlight your experience and skills in advertising and marketing, as well as your experience in film or video production.

Related: Commercial Director Resume Example

Related: Commercial Director Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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