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Top 10 Web Analyst Certifications

This article provides an overview of the top web analyst certifications available, including their benefits and requirements.

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 16 min read

Certifications are an important way for web analysts to demonstrate their knowledge and experience in the field. They can show potential employers that they have the skills needed to succeed in the web analytics space. Additionally, certifications may provide access to exclusive job opportunities, as some employers prefer to hire candidates with specific certifications. Certifications also help web analysts stay up-to-date with the latest trends in web analytics and give them recognition from their peers. Finally, certifications can help a web analyst stand out from other applicants when applying for jobs, giving them a competitive edge over other candidates.

This article reviews some of the top certifications for Web Analysts and explains how they can help to enhance a web analyst's career.

What are Web Analyst Certifications?

Web analyst certification is a type of professional certification designed to demonstrate a person's knowledge and skills in web analytics. Web analytics is the process of collecting, measuring, and analyzing data about visitors to websites for the purpose of understanding how people use them. This data can then be used to improve website performance and user experience.

By obtaining web analyst certification, individuals can demonstrate their proficiency in web analytics and gain recognition as experts in the field. Having this certification also sets individuals apart from other applicants when seeking employment opportunities or promotions within their current organization.

Earning a web analyst certification can help individuals learn new techniques for collecting and analyzing website data, as well as gain an understanding of best practices for using that data to optimize website performance. Additionally, having this certification may give employers more confidence in an individual’s ability to manage their web analytics program effectively. Lastly, certifications often include continuing education credits that can be applied towards other professional development activities such as attending conferences or completing additional courses.

Pro Tip: Before signing up for a web analyst certification program, be sure to research the company offering the certification and make sure they have a good reputation and successful track record. Additionally, make sure to check out the curriculum of the course to ensure that it covers all of the topics you need to become an effective web analyst.

Related: What does a Web Analyst do?

Top 10 Web Analyst Certifications

Here’s our list of the best certifications available to Web Analysts today.

1. Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification (IQ) is an online assessment designed to test a user’s knowledge of Google Analytics. It is a free, self-paced exam that takes approximately 90 minutes to complete. To get the certification, you must pass the IQ with 80% or higher.

The exam covers topics such as: setting up and managing accounts and properties, data collection and configuration, creating views and filters, creating goals and segmentation, understanding basic reports, using custom reports and dashboards, analyzing data with Intelligence Events and other advanced features.

To get the certification, you must first create a Google Partners account. Once your account is set up, you can access the Google Analytics Individual Qualification course by clicking on “Exams” in the left navigation menu. The course is free of charge but it does require that you have a working knowledge of Google Analytics before taking it. After completing the course material, you will be able to take the IQ exam.

Once you have passed the exam with 80% or higher, you will receive an email from Google confirming that your certification has been awarded. The certificate can then be used to demonstrate your expertise in using Google Analytics to potential employers or clients.

Google Analytics Individual Qualification (IQ) is free of charge and takes approximately 90 minutes to complete. It requires a working knowledge of Google Analytics before taking it but once passed with 80% or higher, it can be used to demonstrate your expertise in using Google Analytics to potential employers or clients.

2. Adobe Certified Expert (ACE)

Adobe Certified Expert (ACE) is a certification program offered by Adobe that recognizes individuals who have demonstrated advanced proficiency with Adobe products. It is designed to validate the skills and knowledge of professionals who use Adobe software in their day-to-day work. ACEs possess an in-depth understanding of the product features and capabilities, as well as the ability to use them effectively to create professional results.

The amount of time it takes to become an ACE depends on the individual’s experience level and how much time they are willing to dedicate to studying for the exam. Generally, it can take anywhere from a few weeks to several months of studying before taking the exam.

In order to become an ACE, one must pass a series of exams that test their knowledge and proficiency with Adobe products. The exams cover topics such as design principles, image editing techniques, web design, animation, video production, digital publishing, and more. The exams are administered online through Pearson VUE testing centers worldwide.

The cost of becoming an ACE varies depending on which exams you choose to take. Each exam costs $180 USD and some may require additional fees for practice tests or other materials. Additionally, there may be additional costs associated with travel or accommodations if you need to take your exam at a Pearson VUE testing center outside your local area.

3. IBM Digital Analytics Certification

IBM Digital Analytics Certification is an industry-recognized certification program designed to help marketers and digital professionals demonstrate their knowledge and proficiency in the use of IBM Digital Analytics. The certification covers topics such as data collection, segmentation, analysis, reporting, optimization, and more. It is a comprehensive program that provides a comprehensive understanding of how to use IBM Digital Analytics for maximum impact.

The certification process takes approximately six months to complete. During this time, candidates must complete two online courses (Data Collection & Analysis and Reporting & Optimization) and pass two exams (Data Collection & Analysis Exam and Reporting & Optimization Exam). Candidates must also attend an in-person workshop on the fundamentals of IBM Digital Analytics.

To get certified, candidates must register for the program through the IBM Learning Center website. This registration process requires payment of a fee which varies depending on country/region. After registering for the program, candidates will receive access to course materials, exam vouchers, and instructions on how to complete the certification process.

The cost of the IBM Digital Analytics Certification Program varies depending on country/region but typically ranges from $1,000 - $2,500 USD.

4. Webtrends Certified Professional

Webtrends Certified Professional is a certification program designed to help individuals demonstrate their expertise in using Webtrends analytics solutions. It is an industry-recognized credential that validates the knowledge and skills of professionals who use Webtrends analytics solutions. The certification requires passing a comprehensive exam that tests a candidate’s understanding of the features, capabilities, and best practices for using Webtrends analytics solutions.

The certification process typically takes 4-6 weeks to complete. To get certified, candidates must first register for the exam online through the Webtrends website. After registering, they will receive an email with instructions on how to access the online training materials and take the exam.

The cost of becoming a Webtrends Certified Professional varies depending on which type of certification you are seeking (e.g., Enterprise or Professional). Generally speaking, it costs between $400-$600 USD per person to become certified.

5. Omniture SiteCatalyst Certification

Omniture SiteCatalyst Certification is a program designed to help marketers, webmasters, and analysts become more proficient in using Omniture's analytics software. The certification program consists of two exams: the Omniture Certified Professional (OCP) exam and the Omniture Certified Expert (OCE) exam.

The OCP exam is designed to test an individual’s knowledge of basic concepts related to SiteCatalyst and digital analytics. It covers topics such as data collection, reporting, implementation best practices, and analysis techniques. The OCE exam is more advanced and tests an individual’s ability to use SiteCatalyst for complex analysis and optimization.

The certification process typically takes three to six months to complete, depending on the individual's experience level and availability. To get certified, individuals must first register with Omniture University and then purchase a certification voucher from the Adobe Store. Once they have the voucher, they can take either or both of the exams online at their own pace.

The cost of the certification program varies depending on which exams are taken. The OCP exam costs $150 USD while the OCE exam costs $300 USD.

6. Coremetrics Certified Professional

Coremetrics Certified Professional (CCP) is a certification program offered by IBM that helps professionals demonstrate their expertise in the field of digital marketing and analytics. The CCP certification provides an understanding of the Coremetrics product suite, including its features, benefits, and best practices.

The CCP certification exam takes approximately two hours to complete and consists of multiple-choice questions. The exam covers topics such as the Coremetrics suite of products, data analysis techniques, and reporting capabilities. To be eligible for the CCP certification, applicants must have at least one year of experience working with digital marketing or analytics tools.

To get certified, applicants must first register for the exam on IBM's website. After registering, applicants can access study materials and practice tests to help them prepare for the exam. Once they have completed their preparation, applicants can schedule their exams through Pearson VUE testing centers.

The cost of taking the CCP certification exam is $200 USD per attempt.

7. Clicktale Professional Certification Program

The Clicktale Professional Certification Program is a comprehensive certification program designed to help professionals develop the skills and knowledge needed to become experts in the field of digital analytics. The program consists of three levels: Foundation, Intermediate and Advanced. Each level requires a set number of hours of coursework and hands-on practice with the Clicktale platform.

The Foundation level focuses on understanding how to use the Clicktale platform to analyze website data and create reports. The Intermediate level covers more advanced topics such as segmentation, funnel analysis, A/B testing, user journey mapping, and more. Finally, the Advanced level dives into topics such as predictive analytics, machine learning, optimization techniques, and more.

In order to get certified at each level, you must complete all required courses and pass an exam at the end of each course. The time it takes to get certified depends on your experience with digital analytics and the amount of time you are able to dedicate to studying for each course. Generally speaking, it can take anywhere from 4-6 months to complete all three levels of certification.

The cost for the Clicktale Professional Certification Program varies depending on which courses you choose to take. Each course costs $199 USD per person or $299 USD per team member (if taking as a group). In addition, there is an additional fee for taking the exams at each level ($99 USD per person or $149 USD per team member).

Overall, becoming certified through the Clicktale Professional Certification Program can be a great way for professionals in digital analytics to demonstrate their expertise in this field and gain recognition for their skillset.

8. Google Tag Manager Fundamentals Certification

Google Tag Manager Fundamentals Certification is an online course designed to help marketers, developers, and analysts learn how to use Google Tag Manager (GTM) to manage website tags. The certification covers the fundamentals of GTM, including setting up accounts and containers, creating tags and triggers, deploying tags on websites, and troubleshooting. It also provides best practices for tag management and data collection.

The course takes approximately two hours to complete and can be taken at any time from anywhere with an internet connection. To get certified, you must pass a 50-question multiple-choice exam with a score of 80% or higher. The exam is free to take but there is a $50 fee for each retake if you don't pass the first time around.

Once you have passed the exam, you will receive your Google Tag Manager Fundamentals Certification which is valid for one year. You can then add your certification to your resume or digital portfolio as proof of your expertise in tag management.

9. Baidu Analytics Certification

Baidu Analytics Certification is a certification program designed to help individuals and companies become certified in the use of Baidu Analytics. It is an online course that covers topics such as data analysis, user behaviour, and marketing strategies. The certification program consists of four modules: Introduction to Baidu Analytics, Analyzing User Behaviour, Optimizing for Performance, and Advanced Strategies. The course takes approximately 4-6 hours to complete.

To get the certification, you need to register for the course on the Baidu Analytics website and then complete all four modules within 60 days. Once you have completed all four modules, you will receive a certificate of completion from Baidu Analytics.

The cost of the certification varies depending on your country or region. Generally speaking, it costs around $99 USD for individuals and $199 USD for companies.

10. AT Internet Academy Certification

AT Internet Academy Certification is a certification program offered by AT Internet, a leading provider of digital analytics solutions. The certification program is designed to help professionals acquire the knowledge and skills necessary to become an expert in digital analytics. It provides an in-depth understanding of the AT Internet platform and its features, as well as best practices for using it.

The certification program consists of two levels: Foundation and Advanced. The Foundation level covers topics such as data collection, tagging, segmentation, reporting, dashboards, and more. The Advanced level dives deeper into topics like custom variables, advanced segmentation techniques, data analysis techniques, and optimization strategies.

It typically takes around 10 hours to complete the Foundation level certification course and 20 hours to complete the Advanced level course. Both courses can be taken online or in person at one of AT Internet's training centers located around the world.

The cost for each course varies depending on where you take it and whether you are a student or professional. Generally speaking, students pay less than professionals do for both courses.

In order to receive your certification after completing either course, you must pass an exam at the end with a minimum score of 80%. Once you have passed the exam with this score or higher, you will receive your certificate from AT Internet Academy which is valid for two years from the date of completion.

Do You Really Need a Web Analyst Certificate?

Whether or not you need a web analyst certificate is a personal decision. It can be beneficial in terms of career advancement and recognition, but the cost and effort involved in obtaining one must be weighed against the benefits.

For those considering a career in web analytics, having a certificate or other professional qualification can demonstrate to potential employers that you are knowledgeable and experienced in the field. It can also provide evidence of your commitment to learning, as well as your dedication to staying up-to-date on trends and best practices. A certificate also shows that you have taken initiative by investing time and money into becoming certified.

However, there are some drawbacks to getting a web analyst certificate. Depending on the program, it can be expensive and time consuming. Also, if an employer does not value certifications or the particular certification is not recognized within their industry, then it may not have much value. Additionally, if you have been working in the field for years without one, it may seem redundant or unnecessary to obtain one now.

Ultimately, whether or not you need a web analyst certificate depends on your individual goals and situation. If it fits into your budget and timeline, then it can certainly be beneficial in furthering your career prospects. However, if it does not make sense for you right now then there are many other ways to stay competitive such as taking classes and attending conferences related to web analytics or pursuing certifications in other areas related to digital marketing.

Related: Web Analyst Resume Examples

FAQs About Web Analyst Certifications

1. What is a Web Analyst Certification?

Answer: A Web Analyst Certification is a certificate that confirms an individual's knowledge and skills in web analytics, data analysis, and web optimization. It demonstrates that the holder has the necessary expertise to analyze user behavior on websites and make informed decisions about how to optimize website performance.

2. What are the benefits of having a Web Analyst Certification?

Answer: Having a Web Analyst Certification can help you stand out from other applicants when applying for jobs in the field of web analytics, as well as give you an advantage when negotiating salaries or promotions. Additionally, it can also provide valuable networking opportunities and help you stay up to date with the latest trends in web analytics.

3. How long does it take to get certified?

Answer: The duration of certification courses varies depending on the provider but typically takes around 6 months or less to complete. However, some courses may require additional study time outside of class hours.

4. How much does it cost to become certified?

Answer: The cost for certification courses vary depending on the provider, but typically range from $500-$2000 USD. Additionally, some providers may offer discounts or payment plans for those who qualify.

5. Are there any prerequisites for certification?

Answer: Most providers do not require any specific prerequisites in order to enroll in their certification course; however, they may recommend certain skills such as basic computer literacy and familiarity with HTML/CSS/JavaScript coding languages prior to taking the course.

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