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Vans Brand Ambassador Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 8 min read

Discover key strategies for crafting a compelling resume tailored for a Brand Ambassador role at Vans. Learn how to highlight your passion for skate culture, experience in marketing and promotions, and ability to engage with diverse communities to reflect the brand's ethos and connect with its audience.

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Brand Ambassador Resume Example (Text)

Lorretta Ratzer, Brand Ambassador


(651) 205-2226

Chicago, IL

Professional Summary

A passionate and dynamic Brand Ambassador with 1 year of dedicated experience in enhancing brand awareness and fostering meaningful connections between consumers and products. Skilled in leveraging social media platforms to engage audiences and drive brand loyalty. Demonstrated ability to design and execute marketing campaigns that increase product visibility and customer engagement. Adept at organizing promotional events and product demonstrations to stimulate interest and sales. Committed to maintaining up-to-date knowledge of market trends and consumer preferences to effectively represent and promote brands. Excellent communication and interpersonal skills, with a proven record of building relationships with customers and stakeholders.

Work Experience

Senior Brand Ambassador at Walgreens, IL

Dec 2023 - Present

  • Spearheaded a regional marketing campaign that increased customer engagement by 45% within six months, utilizing targeted social media strategies and in-store promotions that significantly boosted brand visibility across the Illinois region for Walgreens.
  • Developed and executed an innovative loyalty program specifically tailored for the Walgreens customer base in Illinois, resulting in a 30% increase in repeat customers and a 25% growth in average transaction value within the first year of implementation.
  • Organized and led over 50 successful promotional events across various Walgreens locations in Illinois, directly contributing to a 20% uplift in foot traffic and a consistent 15% sales increase during event periods, enhancing community relations and store reputation.

Brand Ambassador at State Farm Insurance, IL

Jul 2023 - Oct 2023

  • Successfully increased State Farm's brand visibility in the Illinois region by 40% through strategic social media campaigns and community engagement activities, leading to a 25% growth in client inquiries within six months.
  • Developed and executed a targeted referral program that boosted customer acquisition by 30%, resulting in over 500 new policy sign-ups and surpassing the quarterly goal by 15%.
  • Spearheaded a cross-promotional partnership with local businesses, enhancing brand presence and loyalty. This initiative led to a direct increase in policy renewals by 20% and was recognized as an innovative marketing strategy at the State Farm regional conference.


Bachelor of Arts in Marketing at University of Illinois at Urbana-Champaign, IL

Sep 2019 - May 2023

Relevant Coursework: Principles of Marketing, Consumer Behavior, Digital Marketing Strategies, Market Research, Brand Management, Advertising and Promotion, Social Media Marketing, and Strategic Marketing Planning.


  • Photoshop
  • Canva
  • Hootsuite
  • Salesforce
  • Google Analytics
  • Mailchimp
  • TikTok


  • Google Analytics Individual Qualification (GAIQ)
  • Hootsuite Social Marketing Certification

Tips for Writing a Better Vans Brand Ambassador Resume

Writing a resume for the role of a Vans Brand Ambassador requires a strategic approach. As a brand ambassador, you'll need to demonstrate not just your love and knowledge of the Vans brand, but also your ability to effectively engage and influence your audience. Here are some tips to help you craft a resume that stands out:

1. Highlight Relevant Experience

Emphasize any previous experience that showcases your ability to promote brands, engage with communities, and influence others. This can include roles in marketing, sales, customer service, or even previous brand ambassadorships. Be sure to quantify your achievements when possible (e.g., "Increased social media engagement by 30%").

2. Demonstrate Your Passion for the Vans Brand

Show your genuine interest and passion for Vans. Mention any personal connections you have with the brand, such as how long you've been using Vans products, participation in Vans-sponsored events, or how the brand aligns with your lifestyle or values.

3. Showcase Your Communication Skills

As a brand ambassador, your ability to communicate effectively is crucial. Highlight experiences where you've successfully used your communication skills, such as leading presentations, creating engaging content for social media, or writing compelling marketing materials.

4. Include Relevant Skills

List skills that are pertinent to the role of a brand ambassador. These might include social media savvy, content creation, public speaking, networking, and salesmanship. Also, include any technical skills related to content creation, such as proficiency in photo or video editing software.

5. Mention Any Relevant Certifications or Training

If you've completed any courses or certifications related to marketing, communication, social media management, or even fashion and retail, make sure to include these in your resume. They can add credibility and show your commitment to professional development.

6. Tailor Your Resume for the Role

Customize your resume to highlight the experiences and skills most relevant to a Vans Brand Ambassador. Use keywords from the job description to make your resume more ATS-friendly and ensure it gets noticed by recruiters.

7. Include Success Metrics

Wherever possible, use metrics to demonstrate your successes. For example, if you've previously worked as a brand ambassador, mention the increase in brand awareness, event attendance, or sales figures that you contributed to.

8. Highlight Your Social Media Presence

If applicable, include your social media handles or describe your online presence. A strong, positive social media presence can be a significant asset for a brand ambassador, showcasing your ability to engage with and expand an audience.

9. Show Your Personality

Brands look for ambassadors who can genuinely connect with their audience. Don't hesitate to let your personality shine through in your resume. Mention hobbies, interests, or volunteer work that aligns with Vans' culture and values.

10. Proofread and Format Properly

Ensure your resume is free of errors and is easy to read. Use a clean, professional format with clear headings and bullet points. A well-structured resume reflects your professionalism and attention to detail.

By following these tips, you'll be able to create a compelling resume that showcases your suitability for the role of a Vans Brand Ambassador, highlighting your passion for the brand, your marketing and communication skills, and your ability to connect with and influence an audience.

Related: Brand Ambassador Resume Examples

Key Skills Hiring Managers Look for on Vans Brand Ambassador Resumes

Incorporating keywords from the job description when applying for a Brand Ambassador position at Vans is crucial, primarily because of the company's reliance on Applicant Tracking Systems (ATS) to filter and identify suitable candidates. Vans, like many modern organizations, utilizes ATS to manage the high volume of applications they receive, ensuring that only those who closely match the job criteria are considered for the next stage of the hiring process. By carefully reading the job description and integrating relevant keywords and phrases into your application—such as "brand promotion," "customer engagement," "product knowledge," and "community outreach"—you significantly enhance your visibility to the ATS. This strategic alignment with the job requirements not only demonstrates your attention to detail and genuine interest in the role but also increases your chances of your application being reviewed by a human recruiter, moving you one step closer to securing the Brand Ambassador position at Vans.

Here's a consolidated list of essential skills and key terms you might come across while seeking brand ambassador roles at Vans.

Key Skills and Proficiencies
Communication SkillsSocial Media Savvy
Public SpeakingNetworking Abilities
Persuasive SellingBrand Knowledge
Customer ServiceProfessionalism
Influencer EngagementEvent Management
Product DemonstrationMarket Research
Analytical SkillsTeamwork
Digital MarketingContent Creation
Relationship BuildingTime Management
Strategic PlanningMulticultural Sensitivity/Awareness

Related: Brand Ambassador Skills: Definition and Examples

Common Action Verbs for Vans Brand Ambassador Resumes

Crafting a resume for a Vans Brand Ambassador position requires more than just listing your job responsibilities and achievements; it demands a strategic use of language to make your application stand out. One of the challenges many applicants face is finding a variety of action verbs to describe their experiences and accomplishments effectively. Using a diverse range of action verbs is crucial because it allows you to present your skills and contributions in a dynamic and engaging way. It prevents your resume from becoming monotonous and helps to highlight different aspects of your professional persona. For instance, instead of repeatedly using common verbs like "managed" or "led," you can opt for more specific and vivid verbs such as "orchestrated," "spearheaded," or "championed." This not only captures the attention of the hiring manager but also provides a clearer picture of your capabilities and the value you can bring to the Vans brand as an ambassador. By carefully selecting varied and powerful action verbs, you ensure that your resume is not only a reflection of your experiences but also an effective marketing tool that sets you apart from other candidates.

To provide you with a competitive advantage, we have curated a list of impactful action verbs designed to enhance your resume and secure your upcoming interview:

Action Verbs

Related: What does a Brand Ambassador do?

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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