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Top 11 Territory Account Manager Certifications

This article provides an overview of the top certifications available for Territory Account Managers, including what they involve and how to obtain them.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 18 min read

Certifications are important for a territory account manager in the job market because they demonstrate knowledge and competence in a specific area. They also provide proof of specialized skills or knowledge, which can make an individual more desirable to employers. Having certifications can give an individual an edge over other applicants who don’t have them. Additionally, certifications can help a territory account manager stay up-to-date on industry trends and best practices, as well as gain access to exclusive resources and networking opportunities.

The purpose of this article is to review some of the top certifications for Territory Account Managers and explain how they can help propel their career forward.

What are Territory Account Manager Certifications?

Territory account manager certification is a certification designed to help sales professionals develop and demonstrate their knowledge of the principles, processes, and practices of effective territory management. This certification is intended to help sales professionals become more efficient in their roles as Territory Account Managers by providing them with the necessary skills to successfully manage customer relationships, maximize market penetration, and increase profitability within a given geographic area. The certification covers topics such as market analysis, territory planning and strategy, customer segmentation, relationship building, sales forecasting and budgeting, performance metrics and reporting, pricing strategies, and negotiations.

The primary benefit of becoming certified as a Territory Account Manager is that it will give employers confidence in your ability to effectively manage customer relationships within a given geographic area. It can also provide you with an edge when competing for jobs or promotions since many employers prefer candidates who have received this type of professional training. Additionally, this certification can help you understand how to better identify potential opportunities in new markets or regions and how to effectively leverage existing resources in order to maximize profits. Finally, it can also provide you with valuable insight into the changing dynamics of the marketplace so that you can stay ahead of the competition.

Pro Tip: Consider getting certified as a Territory Account Manager to gain an advantage in the job market. Certification will demonstrate your knowledge and skills in managing accounts in a particular geographic area, allowing you to stand out from other applicants. Additionally, it can give you access to exclusive resources, such as networking events and industry-specific training opportunities.

Related: What does a Territory Account Manager do?

Top 11 Territory Account Manager Certifications

Here’s our list of the best certifications available to Territory Account Managers today.

1. Certified Professional Account Manager (CPAM)

Certified Professional Account Manager (CPAM) is a professional designation for account managers who demonstrate the highest level of competency and professionalism in their field. It is awarded by the Institute of Certified Professional Account Managers (ICPAM).

The CPAM certification is designed to recognize individuals who have achieved a high level of expertise in the management of accounts and customer relationships. The certification requires applicants to pass an exam that tests their knowledge and skills in areas such as customer service, sales strategies, financial analysis, and communication. The exam also covers topics related to account management such as client retention, risk management, and compliance.

It typically takes between three to six months to complete the CPAM program and obtain the certification. To become certified, applicants must first complete an online application form that includes basic information about themselves and their experience in account management. Once accepted into the program, applicants must then take an online assessment test that evaluates their knowledge in various areas related to account management. After passing the assessment test, applicants must then attend a two-day training course that covers topics such as customer service, sales strategies, financial analysis, and communication. Following successful completion of the training course, applicants must then pass an exam that tests their knowledge on all topics covered during the course.

The cost for obtaining CPAM certification varies depending on where you are located but typically ranges from $500 to $1,000 USD. This cost includes registration fees for both the assessment test and training course as well as any other materials needed for successful completion of the program.

2. Certified Sales Manager (CSM)

Certified Sales Manager (CSM) is a professional certification program designed to equip sales professionals with the knowledge and skills necessary to become successful sales managers. The CSM certification is offered through the American Management Association (AMA), an international organization dedicated to providing education and training in business management.

The CSM program consists of four modules: Sales Strategy, Sales Process, Leadership & Coaching, and Performance & Results. Each module includes a series of lectures, discussions, and activities that help participants learn the fundamentals of sales management. Participants must complete all four modules within a year in order to receive their certification.

In order to get certified as a CSM, individuals must first register for the program on the AMA website. The cost of the program varies depending on whether you are taking it online or in person; however, it typically ranges from $1,800-$2,200 USD. Once registered for the program, individuals will be given access to course materials and assessments that they must complete in order to receive their certification.

Upon successful completion of all four modules and passing all assessments, individuals will receive their Certified Sales Manager certificate from AMA. This certificate is valid for three years and can be renewed upon completion of additional courses or activities related to sales management.

3. Certified Territory Account Manager (CTAM)

Certified Territory Account Manager (CTAM) is a professional certification program that recognizes individuals who have achieved a high level of expertise in the field of territory account management. The program is designed to equip professionals with the necessary skills and knowledge to effectively manage customer relationships, maximize sales opportunities, and increase customer satisfaction.

The CTAM certification program consists of two parts: an online course and an exam. The online course covers topics such as customer relationship management, sales process optimization, territory analysis and planning, and more. The exam tests applicants’ knowledge on these topics.

It typically takes about three months to complete the entire CTAM certification process. To get started, applicants must first register for the online course through the CTAM website. After completing the course, they must then take and pass the exam in order to receive their certification.

The cost of obtaining a Certified Territory Account Manager certification varies depending on the provider. Generally speaking, it costs between $500-$1000 USD for both the online course and exam fees combined.

4. Certified Business Development Professional (CBDP)

Certified Business Development Professional (CBDP) is a professional certification program designed to recognize individuals who have achieved a high level of knowledge, skills and experience in the field of business development. The CBDP certification is awarded by the International Association for Business Development Professionals (IABDP).

The CBDP program consists of four levels: Certified Business Development Professional (CBDP), Advanced Certified Business Development Professional (ACBDP), Senior Certified Business Development Professional (SCBDP) and Master Certified Business Development Professional (MCBDP). Each level requires different qualifications, such as work experience, education, training, and passing an exam.

It typically takes between six months to two years to complete the CBDP program depending on the individual's commitment and dedication. The cost of obtaining the certification varies depending on which level you are pursuing. Generally speaking, it can range from $500-$5,000 USD depending on the level you are seeking.

In order to get certified as a CBDP, applicants must first meet certain requirements such as having a minimum of three years of relevant work experience in business development or related fields; completing at least 30 hours of approved training courses; passing an online exam; and submitting an application with supporting documents. Once all requirements have been met, applicants will be awarded with their CBDP certificate.

5. Certified Salesforce Administrator (CSA)

A Certified Salesforce Administrator (CSA) is a professional who has demonstrated their knowledge and experience in the Salesforce platform. They are responsible for managing, configuring, and troubleshooting Salesforce applications to meet customer needs.

To become a CSA, you must pass the Salesforce Certified Administrator exam. The exam consists of 60 multiple-choice questions that cover topics such as data management, user setup, security and access, workflow automation, custom objects, reports and dashboards, mobile app development, and more. It takes approximately 90 minutes to complete the exam.

The cost of the exam varies depending on where you take it. The standard cost is $200 USD for online exams or $400 USD for in-person exams. You can find discounted rates through third-party providers such as Kaplan or ExamForce.

Once you have passed the exam, you will receive your certification from Salesforce and be listed on their website as an official CSA. This certification is valid for two years before needing to be renewed with another passing score on the same exam.

6. Certified Professional in Sales and Marketing (CPSM)

Certified Professional in Sales and Marketing (CPSM) is a professional certification program developed by the Sales and Marketing Executives International (SMEI). The CPSM certification is designed to recognize professionals who have demonstrated mastery of the essential knowledge, skills, and abilities required to excel in sales and marketing.

The CPSM certification requires successful completion of three exams: Foundations of Professional Selling, Foundations of Strategic Marketing, and Applied Professional Selling. Each exam consists of 100 multiple-choice questions that must be completed within two hours.

To become eligible for the CPSM certification, applicants must have a minimum of five years' experience in sales or marketing management or related roles. Applicants may also be required to submit proof of their educational qualifications and/or professional experience.

The cost for the CPSM certification varies depending on the number of exams taken and whether or not applicants are members of SMEI. Generally, it costs between $400 - $600 USD to take all three exams. There are also discounts available for students, military personnel, and other qualified individuals.

7. American Marketing Association Certification Program (AMA-CPP)

The American Marketing Association Certification Program (AMA-CPP) is a professional certification program that recognizes marketing professionals who demonstrate the knowledge, skills, and abilities necessary to excel in the field. The program is designed to provide marketers with an opportunity to validate their expertise, enhance their career potential, and increase their value to employers.

The AMA-CPP consists of two parts: a written exam and a practical application project. The written exam covers topics such as marketing strategy, consumer behavior, market research, digital marketing, and more. The practical application project requires applicants to demonstrate their ability to apply the knowledge they have gained through the written exam by completing a real-world marketing project.

It typically takes between six months and one year to complete the AMA-CPP certification process. Applicants must first submit an application for certification along with any required documentation. Once approved, applicants will receive access to study materials and must pass both the written exam and practical application project within one year of receiving approval.

The cost of obtaining AMA-CPP certification varies depending on which components are included in your package. A basic package includes access to study materials for both parts of the program as well as a one-year subscription to AMA membership services. This basic package costs $795 USD (plus applicable taxes). Additional packages may include additional features such as personalized coaching or mentoring services for an additional fee.

8. Certified Customer Relationship Management Professional (CCRMP)

Certified Customer Relationship Management Professional (CCRMP) is a professional certification program offered by the American Management Association (AMA). It is designed to help customer service professionals gain knowledge, skills and recognition in the field of customer relationship management (CRM).

The CCRMP program consists of three courses: Introduction to CRM, Advanced CRM Practices, and CRM Certification Exam. The Introduction to CRM course provides an overview of the principles and practices of CRM. The Advanced CRM Practices course covers topics such as customer segmentation, data analysis, and customer loyalty programs. The final course, the CRM Certification Exam, tests your knowledge of the material covered in both courses.

It typically takes about six months to complete all three courses and obtain your CCRMP certification. However, you can take as long as you need to complete each course depending on your schedule.

To get certified for CCRMP, you must first register for the program with AMA. Registration includes a fee that varies depending on which courses you choose to take. After registering for the program, you will receive access to online resources such as webinars, study guides and practice exams that will help prepare you for the certification exam. Once you have completed all three courses and passed the exam with a score of 70% or higher, you will be awarded your CCRMP certification.

The cost of getting certified for CCRMP varies depending on which courses you choose to take. Generally speaking, it costs around $1,000-$2,000 USD for all three courses and registration fees combined.

9. Microsoft Dynamics 365 for Customer Engagement Solutions Expert Certification

Microsoft Dynamics 365 for Customer Engagement Solutions Expert Certification is a professional certification program designed to validate the skills and knowledge of professionals working with Microsoft Dynamics 365 for Customer Engagement. This certification demonstrates an individual’s ability to design, develop, configure, and manage customer engagement solutions using Microsoft Dynamics 365.

The certification consists of two exams: MB-200 (Microsoft Dynamics 365 Customer Engagement Core) and MB-210 (Microsoft Dynamics 365 for Customer Engagement Applications). To obtain the certification, you must pass both exams. The exams typically take 1-2 hours each to complete.

You can register for the exams through Pearson VUE or Prometric testing centers. The cost of each exam varies depending on your location; however, it generally costs around $165 USD per exam.

To prepare for the exams, Microsoft recommends that individuals have at least six months of experience working with Microsoft Dynamics 365 for Customer Engagement before attempting the certification tests. Additionally, there are several online resources available to help candidates prepare for the exams, such as practice tests, study guides, and video tutorials.

10. Google Adwords Certification

Google Adwords Certification is a program offered by Google to help digital marketers and professionals demonstrate their proficiency in using Google Ads. It is an industry-recognized qualification that demonstrates your knowledge of the platform, as well as your ability to create effective campaigns and measure results.

It takes approximately 10 hours to complete the certification process. To get certified, you must pass two exams: the Adwords Fundamentals exam and one of the other five advanced exams (Search Advertising, Display Advertising, Video Advertising, Shopping Advertising or Mobile Advertising). You can take each exam up to three times before you must wait for 24 hours before taking it again.

The cost of getting certified depends on which exams you choose to take. The Adwords Fundamentals exam is free but each of the advanced exams costs $50 USD.

11. HubSpot Inbound Marketing Certification

HubSpot Inbound Marketing Certification is an online certification program designed to help marketers understand the fundamentals of inbound marketing. It covers topics such as content creation, SEO, social media, lead generation, and more. The certification consists of four courses: Attract Visitors, Convert Leads, Close Customers, and Delight Promoters. Each course takes approximately two hours to complete.

To get certified, you must pass all four courses with a score of 80% or higher. Once you have completed the courses and passed the exams, you will be awarded a certificate that is valid for one year from the date of completion.

The cost for the HubSpot Inbound Marketing Certification is $299 USD per person. This fee includes access to all four courses and exams as well as any updates or new material that may be released during your certification period.

Do You Really Need a Territory Account Manager Certificate?

Whether or not you need a Territory Account Manager Certificate depends on the type of job you are applying for and what qualifications the employer is looking for. If you are applying for a position as a territory account manager, then having this certificate may give you an edge over other applicants who do not have it. The certificate shows that you possess the knowledge and skills necessary to manage accounts in a specific region, and can be beneficial if the employer values this type of qualification.

On the other hand, if you are applying for a job that does not require such specific qualifications, then having this certificate may not be necessary. Many employers value experience just as much as qualifications when considering potential candidates. So depending on your experience level and the types of jobs you’re applying for, having this certificate may or may not be beneficial to your job search.

Ultimately, it is up to you to determine whether or not obtaining a Territory Account Manager Certificate is worth your time and effort. If it will help distinguish yourself from other applicants in your desired field, then it may be worth pursuing. However, if the job does not require such a specific qualification, then it might be best to focus your energy elsewhere.

Related: Territory Account Manager Resume Examples

FAQs About Territory Account Manager Certifications

1. What type of certifications are available for Territory Account Managers?

Answer: There are several different types of certifications available for Territory Account Managers, including Certified Professional Account Manager (CPAM), Certified Strategic Account Manager (CSAM), and Certified International Account Manager (CIAM).

2. How can I become a certified Territory Account Manager?

Answer: To become certified as a Territory Account Manager, you must complete the relevant certification program and pass the associated exams. Additionally, you may need to demonstrate your experience in the field or complete specific courses or training programs.

3. What is included in a Territory Account Manager certification program?

Answer: The specific components of a certification program may vary depending on the organization offering it, but typically include topics such as customer relationship management, sales strategies, business communications, and market analysis.

4. How long does it take to become certified as a Territory Account Manager?

Answer: The length of time required to become certified depends on the individual's experience level and the depth of knowledge required by the certification program. Generally speaking, it may take anywhere from several weeks to several months to complete all requirements for certification.

5. What benefits do I receive by obtaining a Territory Account Manager certification?

Answer: Obtaining a Territory Account Manager certification can provide many benefits including increased job opportunities, higher salaries, improved credibility among peers and clients, and greater job satisfaction. Additionally, some organizations may offer financial incentives or other rewards for those who have achieved their certifications.