Top 10 Regional Sales Representative Certifications
Updated 15 min read
Certifications can be an important asset for a regional sales representative in the job market. They are a valuable way to demonstrate the knowledge, skills, and expertise of an individual in their field. Certifications provide employers with assurance that the individual has been trained and is qualified to perform the job. Additionally, certifications can demonstrate dedication and commitment to one’s profession, as they typically require ongoing education and training. As such, having certifications on a resume can set one apart from other candidates and help them stand out in a competitive job market.
This article reviews some of the top certifications for Regional Sales Representatives and explains how they can help to advance a regional sales representative's career.
What are Regional Sales Representative Certifications?
Regional sales representative certification is a type of professional certification that recognizes the knowledge, skills, and experience required of individuals who work in regional sales roles. This certification demonstrates to employers that an individual has a comprehensive understanding of the tools and strategies needed to excel in a regional sales role. By becoming certified, individuals can demonstrate their commitment to professional development and gain an edge over other candidates when applying for jobs or promotions.
The certifying body for regional sales representatives provides online courses and tests that cover topics such as customer service, product knowledge, communication skills, marketing strategies, negotiation techniques, and more. Upon successful completion of these courses and tests, individuals are awarded a certificate that verifies their expertise in the field. This certificate serves as proof that they have the necessary qualifications to succeed in this role.
Having this certification increases an individual's credibility with employers and customers alike. It also allows them to stand out from other applicants by demonstrating their commitment to excellence in sales. Additionally, having this certification may open up opportunities for higher pay or better positions within a company. Furthermore, it can provide access to exclusive industry events or training programs which can further enhance their career prospects. Ultimately, gaining regional sales representative certification is an excellent way for individuals to take charge of their professional development and advance their careers in this field.
Pro tip: It's important to research the certification requirements for regional sales representatives in your area. Different states may have different requirements, so make sure you are aware of what is necessary to become certified in order to practice as a regional sales representative in that particular area.
Related: What does a Regional Sales Representative do?
Top 10 Regional Sales Representative Certifications
Here’s our list of the best certifications available to Regional Sales Representatives today.
1. Certified Professional Sales Representative (CPSR)
Certified Professional Sales Representative (CPSR) is a professional certification program designed to recognize and reward sales professionals who demonstrate excellence in their field. The CPSR certification is awarded by the National Association of Sales Professionals (NASP), an international organization dedicated to advancing the sales profession.
The CPSR program consists of three levels: Certified Professional Sales Representative, Certified Advanced Professional Sales Representative, and Certified Master Professional Sales Representative. Each level requires completion of a series of courses, exams, and activities that demonstrate mastery of specific skills and knowledge related to sales.
It typically takes between one and two years to complete the requirements for each level of the CPSR program. The cost for each level varies depending on the materials needed for completion, but generally ranges from $500-$1500 USD. To get started with the CPSR program, applicants must first join NASP as members. After joining NASP, applicants can then purchase the necessary materials and begin working through the courses and exams required at each level.
2. Certified Regional Sales Manager (CRSM)
Certified Regional Sales Manager (CRSM) is a certification program offered by the National Association of Sales Professionals (NASP). It is designed to recognize and reward sales professionals who have demonstrated excellence in their field. The CRSM certification is an internationally recognized professional credential that demonstrates a commitment to ongoing learning, development and professional growth in the sales profession.
The CRSM certification program consists of three parts: an online course, a written exam, and an oral examination. The online course covers topics such as sales strategies, customer service, marketing, product knowledge, negotiation skills and more. The written exam tests the candidate’s knowledge of the material covered in the course. The oral examination is conducted by a panel of experienced sales professionals who evaluate the candidate’s ability to apply their knowledge in real-world situations.
The CRSM certification process typically takes about two months to complete. Candidates must first register for the program through NASP’s website and pay a registration fee. After registering, candidates will be provided with access to the online course materials and must complete all components within two months of registering. Once they have completed all requirements, they will receive their official CRSM certification from NASP.
The cost of obtaining the CRSM certification varies depending on which package you choose - there are both basic and premium packages available that include additional study materials or coaching sessions with experienced sales professionals. Generally speaking, it costs between $500-$1000 USD to obtain your CRSM certification.
3. Certified Sales and Marketing Professional (CSMP)
Certified Sales and Marketing Professional (CSMP) is a professional certification program offered by the American Marketing Association (AMA). The CSMP program was designed to recognize individuals who have achieved a high level of proficiency in sales and marketing.
The CSMP program requires applicants to have at least five years of experience in sales or marketing, as well as an undergraduate degree in business or a related field. Applicants must also pass an exam that covers topics such as customer service, product knowledge, negotiation skills, and more.
The CSMP program typically takes about six months to complete. During this time, applicants must complete the online application form and submit their transcripts, work experience documentation, and other required materials. Once these materials are approved by the AMA, applicants can register for the exam.
The cost of the CSMP program varies based on whether you choose to take the exam online or in-person. The online exam costs $495 while the in-person exam costs $595.
4. Certified Regional Account Executive (CREA)
Certified Regional Account Executive (CREA) is a certification program designed to recognize the highest level of professional expertise in the field of regional account management. The CREA certification program is offered by the American Association of Regional Account Executives (AARAE).
To become certified, applicants must meet certain criteria and demonstrate their knowledge and experience in regional account management. This includes having at least three years of experience in the field, as well as passing a comprehensive exam. The exam covers topics such as customer service, marketing strategies, sales techniques, and financial analysis.
The process typically takes around six months to complete. Applicants must first submit an application form and fee to AARAE. Once accepted into the program, they will receive study materials and have access to online resources that can help them prepare for the exam. After passing the exam, applicants will be awarded their CREA certification.
The cost for the CREA certification program varies depending on whether you are an AARAE member or non-member. For members, it costs $750 for the full program including all materials and exams; for non-members it costs $1,000.
5. Certified Business Development Professional (CBDP)
Certified Business Development Professional (CBDP) is an internationally recognized professional certification program designed to recognize and promote the highest standards of business development practice. It is awarded by the International Association of Business Development Professionals (IABDP).
The CBDP certification requires applicants to demonstrate their knowledge and skills in areas such as sales, marketing, finance, operations, and strategy. The certification is valid for three years and requires renewal every three years.
To obtain the CBDP certification, applicants must meet certain requirements including a minimum of 5 years of business development experience or a combination of education and experience as well as passing an online exam. Applicants must also complete a portfolio that demonstrates their understanding of business development principles and practices.
The cost for the CBDP certification varies depending on the country in which you are applying. Generally speaking, it costs between $600-$1000 USD to become certified.
6. Certified Sales Operations Specialist (CSOS)
Certified Sales Operations Specialist (CSOS) is a certification program designed to recognize individuals who have demonstrated a mastery of the sales operations field. It is offered by the Sales Management Association and is designed for both experienced sales professionals and those new to the field. The program requires completion of an online course, passing an exam, and demonstrating knowledge in areas such as sales process design, customer segmentation, data analysis, and more.
The CSOS certification program takes approximately four months to complete. During this time, you will need to complete the online coursework, pass the exam, and submit evidence of your experience in the field. The cost for the certification program is $1,495 USD.
7. Certified Global Account Manager (CGAM)
Certified Global Account Manager (CGAM) is a certification program offered by the International Association of Certified Global Account Managers (IACGAM). It is designed to help global account managers become more effective in their roles and better serve their clients. The certification requires the successful completion of an online course, which typically takes about 4-6 weeks to complete.
The cost for the CGAM certification varies depending on the provider, but it typically ranges from $300-$500 USD. To get certified, you must first submit an application to IACGAM. Once approved, you will be given access to the online course material and assessments. Upon successful completion of all course requirements, you will receive your CGAM certificate.
8. Certified Channel Partner Manager (CCPM)
Certified Channel Partner Manager (CCPM) is a professional certification program designed to help channel partners and vendors maximize their business opportunities. It provides an understanding of the principles and practices of successful channel management, as well as the tools and techniques necessary to effectively manage a channel partner program.
The CCPM certification program consists of three levels: Foundation, Advanced, and Professional. Each level requires a certain number of hours of study and completion of exams in order to earn the certification. The Foundation level is designed for those just beginning their channel management career, while the Advanced and Professional levels are intended for more experienced professionals.
To get certified, you must first register with the CCPM organization by completing an application form online or by mail. Once accepted, you will be sent a registration packet containing all the information needed to begin your studies. You will also receive access to online resources such as webinars, tutorials, and practice tests that can help you prepare for the exams.
The cost of getting certified depends on which level you are pursuing. The Foundation level costs $199 USD; the Advanced level costs $399 USD; and the Professional level costs $599 USD. All fees include access to online resources such as webinars, tutorials, and practice tests that can help you prepare for the exams.
It typically takes between six months to one year to complete all three levels of certification depending on how much time you have available for studying each week.
9. Certified Territory Manager (CTM)
Certified Territory Manager (CTM) is a professional certification program designed to recognize individuals who demonstrate a comprehensive understanding of the principles and practices of territory management. The CTM credential is offered through the American Marketing Association (AMA).
The CTM program consists of four courses that cover topics such as strategic planning, customer segmentation, market analysis, sales force effectiveness, and pricing strategies. Each course is self-paced and can be completed online in approximately 10-12 hours. Upon successful completion of all four courses, candidates are eligible to take the CTM exam.
The CTM exam consists of 100 multiple-choice questions that must be completed within two hours. Candidates must score at least 70% on the exam in order to earn the CTM credential.
The cost for the CTM program varies depending on whether or not you are an AMA member. For AMA members, the cost is $399 USD; for non-members, it is $599 USD.
10. Certified Customer Relationship Manager (CCRM)
Certified Customer Relationship Manager (CCRM) is a professional certification program designed to recognize individuals who demonstrate a high level of expertise in customer relationship management. It is offered by the Institute of Certified Professional Managers (ICPM).
The CCRM certification requires a minimum of two years of experience in customer relationship management and completion of an approved training program. The certification process includes an online assessment, which must be passed with a score of 70% or higher, and submission of relevant work experience documentation. Once these requirements are met, the applicant will receive their CCRM certificate.
It typically takes about one to three months to complete the entire process from start to finish. The cost for certification varies depending on the training program chosen, but can range from $500-$1,000 USD.
Do You Really Need a Regional Sales Representative Certificate?
The short answer is no, you do not need a Regional Sales Representative Certificate to be successful in sales. There are many successful sales professionals who have never earned a certificate in their field. That said, having a certificate can certainly give you an advantage when applying for jobs and trying to build your career in the field of sales.
A Regional Sales Representative Certificate can provide potential employers with evidence that you’re committed to the field and have taken the time to learn about best practices and industry standards. It will show them that you understand the complexities of regional sales and how to effectively manage customer relationships. A certificate may also demonstrate an ability to develop strategies for improving customer service, increase market share, and generate revenue growth.
In addition, earning a Regional Sales Representative Certificate can help you stay current on industry trends and developments while providing access to valuable networking opportunities within your region or specialty area. You may also find yourself better equipped with tools such as selling techniques and negotiation skills that can help you close deals more confidently and efficiently.
Ultimately, whether or not you decide to pursue a Regional Sales Representative Certificate is up to you; however, it’s important to note that having one could potentially boost your career prospects in this competitive field.
Related: Regional Sales Representative Resume Examples
FAQs About Regional Sales Representative Certifications
1. What qualifications are required to become a Regional Sales Representative?
Answer: Generally, you will need at least a high school diploma or equivalent and experience in sales or customer service. Depending on the company and job requirements, additional qualifications such as a college degree in business, marketing, or a related field may be preferred.
2. How long does it take to obtain Regional Sales Representative Certification?
Answer: The length of time needed to obtain certification depends on the specific program and your current level of knowledge and experience. Some programs offer accelerated courses which can be completed in as little as two weeks while others may require several months of study.
3. Is Regional Sales Representative Certification recognized by employers?
Answer: Yes, most employers recognize certifications from accredited organizations as evidence of an individual's commitment to their profession and mastery of the required skillset for success in the role.
4. What topics are covered in a Regional Sales Representative Certification Program?
Answer: Typical topics include sales fundamentals, customer service best practices, product knowledge, market analysis, competitive strategy development, communication skills, negotiation tactics and closing techniques.
5. What is the cost of obtaining a Regional Sales Representative Certification?
Answer: Costs vary depending on the organization offering the certification program but typically range from $500 - $2,000 USD per course.