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Top 11 Marketing Consultant Certifications

This article covers the top certifications for marketing consultants, providing an overview of each program and its benefits.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 16 min read

Certifications are important for marketing consultants in the job market because they demonstrate expertise and credibility. They show that the consultant has completed a program of study and training that is recognized by industry professionals and organizations. This indicates to potential clients that the consultant is knowledgeable and experienced in the field, and can provide quality services. Certifications also provide a way for employers to quickly identify qualified candidates, as well as give them assurance that the consultant has met certain standards for their profession. Finally, certifications can help marketing consultants stand out from other candidates, giving them an edge in a competitive job market.

This article reviews some of the top certifications for Marketing Consultants and explains how they can help to advance a marketing consultant's career.

What are Marketing Consultant Certifications?

Marketing consultant certification is a type of certification program designed to help individuals gain the skills and knowledge needed to become successful marketing consultants. This certification is offered by various organizations, such as the American Marketing Association (AMA) and the International Institute for Certified Professional Marketers (IICPM). It typically involves completing a series of courses, workshops, and exams that cover topics such as market research, strategic planning, customer relationship management, digital marketing, analytics, and more.

The main benefit of obtaining a marketing consultant certification is that it demonstrates to potential employers or clients that you possess the expertise needed to provide effective marketing services. It also shows that you are committed to your profession and have made an effort to stay up-to-date with industry trends and best practices. Additionally, having this type of certification can open up opportunities for higher paying jobs or consulting projects. Furthermore, those who obtain this certification often receive discounts on professional development activities such as conferences or webinars. Finally, it can be beneficial for networking purposes since many professional organizations require their members to hold certain credentials in order to join.

Pro Tip: When considering a marketing consultant certification, make sure to research the certifying body and verify its legitimacy. Many certifications are not widely accepted or recognized by employers, so proper due diligence is key. Additionally, look for certifications that offer continuing education opportunities to stay up-to-date on industry trends and best practices.

Related: What does a Marketing Consultant do?

Top 11 Marketing Consultant Certifications

Here’s our list of the best certifications available to Marketing Consultants today.

1. Certified Marketing Consultant (CMC)

Certified Marketing Consultant (CMC) is a professional certification that recognizes marketing professionals who have demonstrated expertise in the field of marketing. It is designed to help individuals demonstrate their knowledge and skills in the areas of strategic planning, customer segmentation, market research, digital marketing, branding and positioning, and other core marketing concepts.

The CMC certification is offered by the American Marketing Association (AMA). To get certified, applicants must pass an online exam that covers a range of topics related to marketing. The exam includes multiple-choice questions as well as short essay questions. The exam typically takes around two hours to complete.

In order to be eligible for the CMC certification, applicants must have at least three years of professional experience in the field of marketing or a related field. They must also have completed at least two courses in marketing from an accredited institution or organization within the past five years.

The cost of getting certified varies depending on your location and whether you are an AMA member or non-member. For AMA members, it costs $250 for the application fee and $400 for the exam fee; for non-members, it costs $350 for the application fee and $500 for the exam fee.

2. Certified Digital Marketing Consultant (CDMC)

A Certified Digital Marketing Consultant (CDMC) is a professional who has achieved an industry-recognized certification in the field of digital marketing. The CDMC credential is designed to demonstrate a high level of knowledge and expertise in the areas of search engine optimization, social media, web analytics, content marketing, email marketing, and more.

The certification process typically takes around two months to complete. To become certified, you must first pass an online exam that covers the core concepts of digital marketing. After passing the exam, you will need to submit a portfolio of work demonstrating your knowledge and experience in the field. This portfolio can include case studies, blog posts, white papers, or other materials related to digital marketing.

Once you have passed the exam and submitted your portfolio for review, you will be awarded the CDMC credential. The cost of obtaining this certification varies depending on the provider but typically ranges from $500-$1,000 USD.

3. Certified Social Media Marketing Consultant (CSMMC)

A Certified Social Media Marketing Consultant (CSMMC) is a professional who has been certified by an accredited organization to provide social media marketing services. This certification is designed for professionals who have the knowledge and skills necessary to help companies create, manage, and measure their social media campaigns.

It can take anywhere from six months to a year to become certified as a CSMMC. The process includes taking courses in social media marketing, completing an exam, and submitting proof of experience or education in the field. Depending on the organization offering the certification, additional requirements may be necessary.

To become certified as a CSMMC, you must first find an accredited organization that offers this certification. Once you’ve found one, you can then register for their program and follow their instructions for completing the necessary coursework and exams.

The cost of becoming certified as a CSMMC varies depending on which organization you choose to go through. Generally speaking, it can cost anywhere from $500-$2,000 USD for the entire process.

4. Certified Email Marketing Consultant (CEMC)

Certified Email Marketing Consultant (CEMC) is a certification program designed to recognize professionals who have demonstrated expertise in email marketing. It is offered by the Email Experience Council, a division of the Direct Marketing Association.

The CEMC certification program requires applicants to demonstrate their knowledge and understanding of email marketing best practices, including list management, deliverability, segmentation, design and content creation. The program also covers topics such as industry regulations, privacy laws and anti-spam legislation.

The CEMC certification process takes approximately three months to complete. Applicants must first submit an application form and pay a fee of $295 USD. Once accepted into the program, applicants are required to take an online exam consisting of multiple-choice questions about email marketing concepts and techniques. Upon successful completion of the exam, applicants will receive their CEMC certification.

In addition to the $295 USD fee for the application and exam, there may be additional costs associated with obtaining CEMC certification such as travel expenses or course materials fees.

5. Certified Search Engine Optimization (SEO) Consultant

Certified Search Engine Optimization (SEO) Consultant is a professional who has completed an SEO training program and passed an exam to become certified. The certification validates the knowledge and skills of the consultant in providing SEO services.

The length of time it takes to become a Certified SEO Consultant depends on the individual’s prior knowledge, experience, and commitment to studying for the exam. Generally, it can take anywhere from two to six months to complete the certification process.

To become a Certified SEO Consultant, you must first complete an approved SEO training program. After completing the training program, you must then pass a certification exam that tests your knowledge of search engine optimization strategies and tactics. Once you have passed the exam, you will receive your certification and be eligible to work as an SEO consultant.

The cost of becoming a Certified Search Engine Optimization (SEO) Consultant varies depending on which training program you choose. Most programs range from $500-$3,000 USD.

6. Certified Content Marketing Consultant (CCMC)

A Certified Content Marketing Consultant (CCMC) is a professional who has been certified by the Content Marketing Institute (CMI). CCMCs are experts in content marketing, which is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

It takes approximately 3-4 months to become a Certified Content Marketing Consultant. To get certified, you must complete an online application and pass an exam. The exam consists of 100 multiple choice questions that cover topics such as content strategy, content creation, distribution, measurement and optimization.

The cost for the certification program is $995 USD. This includes access to the online course material, practice exams and the final certification exam.

7. Certified Inbound Marketing Consultant (CIMC)

Certified Inbound Marketing Consultant (CIMC) is a certification program offered by HubSpot Academy, the educational arm of HubSpot. It is designed to provide marketing professionals with the knowledge and skills needed to create successful inbound marketing strategies. The CIMC certification requires completion of two courses: Inbound Certification and Content Marketing Certification.

The Inbound Certification course covers topics such as buyer personas, content strategy, lead generation, conversion optimization, and analytics. The Content Marketing Certification course covers topics such as content creation, content promotion, content optimization, and content measurement.

It typically takes about 8-10 hours to complete both courses and obtain the CIMC certification. To get certified, you need to pass an exam at the end of each course with a score of 80% or higher.

The cost of the CIMC certification is free for individuals who have a HubSpot account or are enrolled in one of their paid plans. For those without a HubSpot account or who are not enrolled in one of their paid plans, there is a fee associated with taking the courses and obtaining the certification.

8. Certified Analytics and Insights Professional (CAIP)

Certified Analytics and Insights Professional (CAIP) is a certification program designed to help professionals demonstrate their knowledge and expertise in the field of analytics and insights. The certification is offered by the International Institute for Analytics (IIA), a global organization dedicated to advancing the use of analytics and insights.

The CAIP certification is a three-level program, with each level requiring different levels of experience and knowledge. To qualify for Level 1, applicants must have at least two years of professional experience in analytics or related fields, such as data science or business intelligence. Level 2 requires four years of experience, while Level 3 requires six years. Each level also requires applicants to pass an online assessment that tests their understanding of analytics concepts and tools.

The entire process typically takes between three and six months, depending on the applicant’s experience level and availability.

To get certified, applicants must first register with IIA and pay a non-refundable fee of $250 USD ($300 USD for Levels 2 & 3). Once registered, applicants can then take the online assessment at any time during the application period. After passing the assessment, applicants will receive their official CAIP certificate within two weeks.

The cost of getting certified varies depending on the applicant’s experience level; Level 1 costs $250 USD ($300 USD for Levels 2 & 3).

9. Google Analytics Qualified Individual

Google Analytics Qualified Individual (GAIQ) is a certification program offered by Google to demonstrate proficiency in the use of Google Analytics. The GAIQ exam tests an individual’s understanding of digital analytics, Google Analytics features and functionality, and how to apply this knowledge to real-world scenarios.

The GAIQ exam takes approximately 90 minutes to complete, with 70 multiple-choice questions. To pass the exam, you must score 80% or higher.

To get certified as a GAIQ, you must first register for the exam on the Google Analytics Academy website. Once registered, you will be given access to study materials and practice exams. After studying these materials and taking the practice exams, you can schedule your actual exam online at any time that is convenient for you. The cost of the GAIQ exam is $50 USD per attempt.

10. HubSpot Inbound Certification

HubSpot Inbound Certification is a certification program that teaches marketers how to use the HubSpot platform to create and execute successful inbound marketing strategies. It covers topics such as content creation, lead generation, and website optimization. The certification consists of five courses and takes approximately eight hours to complete.

To get certified, you must first sign up for an account on the HubSpot Academy website. Once you have an account, you can access the five courses: Inbound Certification, Content Marketing Certification, Social Media Certification, Email Marketing Certification, and Website Optimization Certification. After completing all five courses and passing the associated exams with a score of 80% or higher, you will receive your official HubSpot Inbound Certification.

The cost of the HubSpot Inbound Certification is free. However, if you would like to receive a hard copy certificate or digital badge for your profile page on LinkedIn or other social media platforms, there is an additional fee of $99 USD.

11. Marketo Engagement Marketer Certification

Marketo Engagement Marketer Certification is a professional certification program that validates the knowledge and skills of Marketo users. It demonstrates an individual’s ability to design, execute, and measure successful marketing campaigns in the Marketo platform. The certification is designed for professionals who are responsible for designing, executing, and measuring marketing campaigns in Marketo.

The certification program includes two exams: the Fundamentals exam and the Advanced exam. The Fundamentals exam tests basic knowledge and understanding of Marketo concepts such as campaign building, lead scoring, segmentation, reporting, and analytics. The Advanced exam tests more advanced skills such as automation rules, A/B testing, dynamic content creation, email deliverability optimization, and lead management best practices.

It takes approximately 6-8 hours to complete both exams depending on your level of experience with Marketo. Once you have passed both exams you will be awarded the Marketo Engagement Marketer Certification from Marketo University.

The cost of the certification program is $795 USD which includes access to all course materials plus two attempts at each exam (4 attempts total). If you need additional attempts after that there is an additional fee per attempt.

Do You Really Need a Marketing Consultant Certificate?

The answer to this question depends on your individual goals and situation. If you are looking to become a professional marketing consultant, then having a certificate in marketing consulting could be beneficial. It can demonstrate that you have taken the time to learn the fundamentals of marketing consulting and can provide evidence of your qualifications.

However, if you are already an experienced professional in the field of marketing, having a certificate may not be necessary for your career advancement. In this case, it would be more beneficial to focus on gaining experience and building relationships with potential clients instead. Many successful marketing consultants do not hold any formal credentials but rely on their expertise and reputation to win business.

At the end of the day, it is important to consider what works best for you and your career goals. A certificate may help open doors or give you an edge over other candidates when seeking employment; however, it is ultimately up to you whether or not this credential is worth pursuing.

Related: Marketing Consultant Resume Examples

FAQs About Marketing Consultant Certifications

Q1. What is a Marketing Consultant Certification?

A1. A Marketing Consultant Certification is a professional certification program designed to provide individuals with the knowledge and skills needed to become effective marketing consultants. The certification provides an understanding of the fundamentals of marketing, including market analysis, digital marketing, customer segmentation, and more.

Q2. How do I become a Certified Marketing Consultant?

A2. In order to become a Certified Marketing Consultant, you must complete a program offered by an accredited institution or organization. The program should cover topics such as market analysis, digital marketing, customer segmentation, and more. Upon completion of the program and passing any required examinations or assessments, you will be awarded your certification.

Q3. How long does it take to get certified as a Marketing Consultant?

A3. The duration of the certification process depends on the specific program you choose and how quickly you can complete any required coursework or examinations. Generally speaking, most programs can be completed in less than one year depending on your pace of study and availability for exams.

Q4. Is there an exam that needs to be passed in order to become certified?

A4. Yes, depending on the program you choose there may be an exam that needs to be passed in order for you to receive your certification as a Marketing Consultant.

Q5 What are the benefits of becoming certified as a Marketing Consultant?

A5 Becoming certified as a Marketing Consultant provides many benefits including increased knowledge base and expertise in the field; improved job prospects; greater credibility; access to exclusive resources; increased confidence; and potential salary increases due to higher qualifications