Top 11 CRM Business Analyst Certifications
This article will provide an overview of the top CRM business analyst certifications available, and discuss the benefits of each.
Published 18 min read
Certifications are important for a CRM business analyst in the job market because they help demonstrate their expertise and knowledge of the specific software or technology that they use. Certifications also show employers that an individual has gone through professional training and is up to date on industry best practices. Additionally, certifications can help a CRM business analyst stand out from other applicants, as many employers view certifications as proof of commitment and dedication to their profession. Finally, certifications can provide a business analyst with access to resources and networks which can be helpful in career advancement and furthering their knowledge.
The purpose of the article is to provide an overview of the most beneficial certifications for CRM Business Analysts and how they can help advance their career.
What are CRM Business Analyst Certifications?
CRM Business Analyst Certification is a certification program designed to help professionals who work in customer relationship management (CRM) systems gain the skills and knowledge necessary to effectively analyze, design, implement, and manage CRM solutions. The certification is offered by the International Institute of CRM (IICRM) and covers topics such as customer data analysis, customer segmentation, customer lifecycle management, CRM systems architecture, CRM software selection and implementation, data integration strategies, business process redesign and reengineering for effective CRM adoption.
This certification program helps professionals develop an understanding of how to leverage the power of technology-driven solutions to improve customer experience and increase customer loyalty. It also provides them with a greater understanding of how to effectively evaluate existing CRM systems and identify areas for improvement. Additionally, it enables them to better understand customer requirements when designing new or upgraded CRM solutions.
By obtaining this certification, professionals can demonstrate their expertise in the field of CRM and be more competitive in the job market. This will ultimately lead to improved career prospects as employers are increasingly looking for employees who are knowledgeable about current technologies used in the industry. Furthermore, this certification is also beneficial for those already working in the industry as it provides them with opportunities for further growth and development within their current position or organization.
Pro Tip: Take advantage of online resources to prepare for your CRM Business Analyst Certification. Look for tutorials, practice exams, and other study materials that can help you gain a thorough understanding of the key concepts covered on the exam. Additionally, make sure to review the official certification handbook in order to become familiar with any requirements or guidelines that may be applicable.
Related: What does a CRM Business Analyst do?
Top 11 CRM Business Analyst Certifications
Here’s our list of the best certifications available to CRM Business Analysts today.
1. Certified CRM Business Analyst (CCBA)
Certified CRM Business Analyst (CCBA) is a professional certification that recognizes an individual’s knowledge, skills and abilities in the area of customer relationship management (CRM). The CCBA certification is designed to validate an individual’s ability to analyze, design and implement CRM solutions.
The CCBA certification requires applicants to have at least three years of experience working with CRM systems and processes. In addition, applicants must pass an exam administered by the International Institute of Business Analysis (IIBA).
The exam consists of 150 multiple-choice questions and covers topics such as customer segmentation, data analysis, CRM system architecture and implementation strategies. The exam takes approximately four hours to complete.
In order to obtain the CCBA certification, applicants must pay a fee of $350 USD for the application process and exam. Once certified, individuals must maintain their certification by completing 40 Professional Development Units (PDUs) every three years.
2. Certified Professional in CRM (CPCRM)
Certified Professional in CRM (CPCRM) is a certification program designed to recognize professionals who have demonstrated a high level of knowledge and expertise in customer relationship management (CRM). This certification is offered through the International Association of Customer Relationship Management Professionals (IACRM).
The CPCRM exam covers topics such as customer segmentation, data analysis, CRM strategy, and customer service. It also tests your ability to apply the concepts of CRM to real-world scenarios. The exam consists of multiple-choice questions and takes about two hours to complete.
In order to become certified, you must first pass the CPCRM exam with a score of 70% or higher. You must also have at least two years of professional experience in CRM or related fields. Once you’ve passed the exam and met the eligibility requirements, you can submit an application for certification.
The cost for taking the CPCRM exam is $299 USD. However, there may be additional fees associated with submitting your application for certification. Additionally, IACRM offers discounts for groups or organizations that wish to certify multiple individuals at once.
Once you’ve been certified, you will receive a certificate indicating your status as a Certified Professional in CRM and an electronic badge that can be displayed on your website or social media profile. You will also gain access to exclusive resources from IACRM such as webinars and online courses.
3. Microsoft Dynamics 365 for Customer Engagement Solutions Expert
Microsoft Dynamics 365 for Customer Engagement Solutions Expert is a suite of cloud-based customer relationship management (CRM) applications that helps organizations to manage their customer relationships and sales processes. It includes features such as marketing automation, customer service, sales force automation, analytics, and more. It is designed to help organizations deliver better customer experiences.
It typically takes about one to two weeks to get Microsoft Dynamics 365 for Customer Engagement Solutions Expert up and running. The first step is to purchase the software from Microsoft or an authorized reseller. Once purchased, the software can be downloaded from the Microsoft website or installed from a CD or DVD. After installation, users must configure the system with their own settings and data. Finally, they can begin using the software to manage their customer relationships and sales processes.
The cost of Microsoft Dynamics 365 for Customer Engagement Solutions Expert varies depending on the edition purchased and any additional add-ons that may be needed. Generally speaking, it ranges from $100-$300 per user per month (or $1,000-$3,000 per year). Additional add-ons may increase this cost significantly.
Overall, Microsoft Dynamics 365 for Customer Engagement Solutions Expert provides organizations with powerful tools to help them manage their customer relationships and sales processes more effectively and efficiently.
4. Salesforce Certified Administrator
Salesforce Certified Administrator is a certification program offered by Salesforce, the world’s leading customer relationship management (CRM) platform. It is designed to help professionals demonstrate their knowledge and skills in administering Salesforce applications. The certification covers topics such as user setup, security, data management, customizations, reports and dashboards.
To become a Salesforce Certified Administrator, you must pass the Salesforce Certified Administrator exam. This exam consists of 60 multiple-choice questions and takes 90 minutes to complete. The exam costs $200 USD and can be taken at any Pearson VUE testing center or online using a webcam proctoring service.
To prepare for the exam, you should have a basic understanding of the Salesforce platform and its features. You should also review the official study guide provided by Salesforce which contains sample questions and other resources to help you prepare for the exam. Additionally, there are many third-party training courses available that can help you gain an in-depth understanding of the material covered on the exam.
5. Oracle CRM On Demand Certified Implementation Specialist
Oracle CRM On Demand Certified Implementation Specialist is a certification program designed to recognize individuals who have successfully implemented Oracle CRM On Demand. It is a professional-level certification that validates an individual's ability to design, configure, and deploy Oracle CRM On Demand solutions.
The certification is available for both consultants and customers. To become certified, an individual must pass the Oracle CRM On Demand Certified Implementation Specialist exam. The exam covers topics such as architecture, security, integration, customization, and reporting.
The exam typically takes about 2 hours to complete and consists of multiple-choice questions. The cost of the exam varies depending on the country in which it is taken but typically ranges from $200-$250 USD.
In order to prepare for the exam, there are several resources available online including practice tests and study guides. Additionally, Oracle offers instructor-led training courses for those who wish to gain more in-depth knowledge of the product prior to taking the exam.
6. SugarCRM Certified Professional
SugarCRM Certified Professional is an official certification program offered by SugarCRM. It is designed to recognize and validate the knowledge, skills, and abilities of professionals who are proficient in using SugarCRM. The certification validates a professional’s expertise in the areas of configuration, customization, integration, and deployment of SugarCRM solutions.
The certification process typically takes about 8-10 weeks from start to finish. To become certified, you must first complete the online training course which covers all aspects of SugarCRM. After completing the course, you will need to pass an exam which tests your knowledge on the topics covered in the course. Once you have passed the exam, you will receive your certificate from SugarCRM and be officially recognized as a certified professional.
The cost for becoming a certified professional varies depending on your country or region but typically ranges from $200-$400 USD. This fee covers the cost of taking the online training course as well as taking and passing the exam.
7. SAP Certified Application Associate - CRM Fundamentals with SAP ERP 6.0 EhP7
SAP Certified Application Associate - CRM Fundamentals with SAP ERP 6.0 EhP7 is a certification that demonstrates a professional's ability to use the SAP Customer Relationship Management (CRM) application to support customer relationship management processes. This certification is designed for professionals who have experience in implementing and configuring SAP CRM solutions, and are familiar with the integration of SAP CRM with other SAP components such as ERP, SCM, and SRM.
The certification exam takes approximately 180 minutes to complete and consists of 80 multiple-choice questions. The exam covers topics such as customer data management, marketing activities, sales activities, service activities, business partner management, and integration with other SAP applications. To get this certification, you must pass the C_CRMF_70 exam.
The cost of the C_CRMF_70 exam is $500 USD. You can register for the exam through the SAP website or through an authorized training center. Once you have registered for the exam, you will need to schedule a date and time for your test at one of the available testing centers.
8. IBM Certified Solution Advisor - Customer Relationship Management V2
IBM Certified Solution Advisor - Customer Relationship Management V2 is a certification program offered by IBM. It certifies that an individual has the skills and knowledge to design, implement, and maintain customer relationship management (CRM) solutions using IBM products. This certification validates an individual’s ability to analyze customer needs, define requirements, design a solution, configure the system, and provide ongoing support.
The certification requires passing two exams: C2090-622: IBM Certified Solution Advisor - Customer Relationship Management V2 Exam and C2090-623: IBM Certified Solution Advisor - Customer Relationship Management V2 Implementation Exam. The exam topics include understanding customer requirements, designing a CRM solution, configuring the system, and providing ongoing support for the solution.
It typically takes about three months of studying to prepare for this certification. Candidates should have experience with IBM products such as WebSphere Commerce Suite or Sterling Order Management System before taking these exams.
The cost of the exams varies depending on location but typically costs around $200 each.
9. Zoho CRM Plus Certification Program
Zoho CRM Plus Certification Program is a comprehensive certification program designed to help users gain expertise in the Zoho CRM Plus platform. It provides users with the knowledge and skills required to become an expert in the Zoho CRM Plus platform. The program covers topics such as data management, automation, analytics, customer service, marketing, and more.
The program consists of two levels: Foundation and Advanced. The Foundation level consists of four courses that cover the basics of Zoho CRM Plus including its features, benefits, setup process, and more. The Advanced level consists of three additional courses that provide an in-depth look at advanced features such as customizations and integrations.
To get certified in the Zoho CRM Plus Certification Program, you must complete all seven courses within 90 days from your start date. Each course takes approximately one hour to complete. After completing all seven courses successfully, you will receive a certificate from Zoho confirming your completion of the program.
The cost for the certification program is $299 USD per user (including taxes). This fee covers access to all seven courses as well as a certificate upon successful completion of the program.
10. HubSpot Inbound Sales Certification
The HubSpot Inbound Sales Certification is a comprehensive program designed to help sales professionals learn the fundamentals of inbound selling. The certification covers topics such as understanding buyer personas, creating content that resonates with buyers, leveraging data to inform decisions, and using technology to close deals more effectively. It also provides guidance on how to use HubSpot's suite of sales tools.
The certification takes approximately two hours to complete and consists of four modules: Inbound Selling Overview, Buyer Personas & Content, Data-Driven Decisions, and Technology & Automation. Each module includes video lessons, quizzes, and other resources to help learners master the material.
To get certified, learners must first create a free HubSpot account and then register for the certification exam. The exam consists of 25 multiple-choice questions that must be completed within 60 minutes. Learners must score at least 75% or higher in order to pass the exam and become certified.
The cost of the HubSpot Inbound Sales Certification is $199 USD per person.
11. Microsoft Dynamics 365 for Customer Service Functional Consultant Associate
Microsoft Dynamics 365 for Customer Service Functional Consultant Associate is a certification program designed to help IT professionals and consultants demonstrate their expertise in the implementation, configuration, and administration of Microsoft Dynamics 365 for Customer Service. This certification validates a person’s ability to design and implement customer service solutions that meet customer requirements and business objectives.
It typically takes about 4-6 weeks of study time to prepare for the exam. The exam consists of multiple choice questions and requires a passing score of 700 or higher on a scale of 1000. The cost of the exam varies depending on your location but generally ranges from $165 - $200 USD.
To get certified, you must first register with Microsoft Learning and purchase an exam voucher. After registering, you will need to schedule an appointment at a local testing center or take the exam remotely via proctored online delivery. Once you have successfully passed the exam, you will receive your official certification from Microsoft Learning.
Do You Really Need a CRM Business Analyst Certificate?
The answer to this question depends on the individual and their goals. For some individuals, a CRM Business Analyst Certificate may be an essential part of their professional development and career advancement. For others, it may not be necessary.
For those who are considering pursuing a CRM Business Analyst Certificate, there are several things to consider before making a decision. First, it is important to understand what the certificate covers and how it can benefit you professionally. The certificate typically covers topics such as customer relationship management (CRM) systems, data analysis, project management, process improvement, and more. These topics are essential for any business analyst looking to stay up-to-date with industry developments and best practices. Having this type of knowledge can help professionals become better equipped to manage projects more efficiently and effectively. Additionally, having this type of certification can help demonstrate an individual’s expertise in the field to employers or clients.
The cost of obtaining a CRM Business Analyst Certificate should also be taken into consideration when deciding whether or not to pursue one. Depending on where the program is offered, courses may range from hundreds to thousands of dollars in tuition fees. Additionally, many programs require that students take additional exams after completing the coursework in order to receive certification; these exams may also incur additional costs depending on the program requirements.
Ultimately, whether or not someone needs a CRM Business Analyst Certificate depends on their personal goals and objectives within their profession. If they feel that having this type of certification will give them an edge in their career or help them stand out among other potential candidates for positions they are interested in applying for then it might be worth pursuing one; however, if they do not think that the financial investment is worth it or do not believe that having this type of certification will make much of a difference in their professional development then it might be best to look into other options for furthering their education and gaining new skills related to CRM systems and data analysis.
Related: CRM Business Analyst Resume Examples
FAQs About CRM Business Analyst Certifications
1. What is a CRM Business Analyst Certification?
Answer: A CRM Business Analyst certification provides the necessary knowledge, skills and experience to effectively analyze customer relationship management (CRM) systems and processes. It provides individuals with the ability to understand customer data in order to develop more effective strategies for improving customer engagement and loyalty.
2. How do I become a CRM Business Analyst?
Answer: To become a CRM Business Analyst, you typically need a bachelor’s degree in business, information technology or another related field. You may also need relevant certifications or experience working with CRM systems. Additionally, many employers require that you have experience working with customer databases, analytics tools, and the software used for managing customer relationships.
3. What are the benefits of becoming a CRM Business Analyst?
Answer: There are many advantages to becoming a certified CRM Business Analyst, including gaining valuable insight into customer behavior and preferences as well as having the ability to make better informed decisions on how to improve customer relationships. Additionally, being certified can help open up career opportunities in the field of data analysis or marketing analytics.
4. What topics will be covered in a CRM Business Analyst Certification course?
Answer: Topics typically covered in a CRM Business Analyst Certification course include understanding customer data; utilizing analytical tools; developing segmentation strategies; setting up campaigns; creating reports; and working with different types of software such as Salesforce or Microsoft Dynamics 365.
5. How long does it take to become certified as a CRM Business Analyst?
Answer: The amount of time it takes to earn your certification depends on what type of program you choose—some programs can be completed within 6 months while others may take up to 1 year or longer depending on your level of commitment and dedication to learning the material needed for certification success.