Top 11 Content Specialist Certifications

Certifications are important for a content specialist in the job market because they demonstrate a certain level of knowledge and expertise in their field. Having certifications can help content specialists stand out from other candidates and show potential employers that they have taken the time to hone their craft and become certified. Certifications also provide an objective way for employers to measure a candidate’s skills and qualifications, as well as give them an idea of how committed the candidate is to their profession. Finally, having certifications may open up more opportunities for career advancement within an organization, as many employers prefer to hire certified individuals.

This article reviews the value of certifications for Content Specialists, highlighting which ones can help advance a content specialist's career.

What are Content Specialist Certifications?

Content specialist certification is a program designed to help individuals gain skills and knowledge in content marketing and creation. It helps professionals develop the necessary skills and expertise to create high-quality content that will engage their target audience, increase conversions, and drive greater ROI for their business. Content specialists are experts at creating content for online channels such as websites, blogs, social media, email campaigns, webcasts, podcasts, videos, and more.

Content specialist certification programs focus on topics including SEO optimization, content strategy development, copywriting techniques, analytics measurement and reporting, content promotion methods, and more. Through this type of certification program, professionals can gain the skills they need to become an effective content marketer or creator. Content specialists learn how to create engaging content that resonates with their target audience while also optimizing it for search engine results pages (SERPs). Additionally, they learn best practices for promoting content through digital channels such as social media platforms.

Overall, becoming certified as a content specialist can help individuals hone their skills in creating compelling content that meets customer needs and drives business growth. Content specialists are essential in helping businesses reach their goals by leveraging the power of quality digital content.

Pro Tip: Content Specialist Certification can be a great way to demonstrate your knowledge of content strategy and content marketing. Make sure to research the different certifications available and select one that is recognized in your industry or field. Additionally, focus on building your portfolio of work samples to show potential employers the value you can bring to their organization.

Related: What does a Content Specialist do?

Top 11 Content Specialist Certifications

Here’s our list of the best certifications available to Content Specialists today.

1. Certified Content Marketing Specialist (CCMS)

Certified Content Marketing Specialist (CCMS) is a certification program designed to help content marketers gain the knowledge and skills needed to create, execute, and measure effective content marketing campaigns. The CCMS program is offered by the Content Marketing Institute (CMI), a leading resource for content marketing professionals.

The CCMS program consists of two parts: an online course and an in-person exam. The online course covers topics such as content strategy, creating compelling content, measuring success, and more. It takes approximately 10 hours to complete the online course.

To become certified, you must pass the in-person exam which consists of multiple choice questions and scenarios. The exam is administered by CMI at various locations around the world. The cost of the exam is $399 USD.

Once you have passed the exam, you will receive your official Certified Content Marketing Specialist certification from CMI. This certification is valid for three years and can be renewed by taking additional courses or exams offered by CMI.

2. Certified Digital Content Strategist (CDCS)

A Certified Digital Content Strategist (CDCS) is a professional credential that demonstrates an individual’s expertise in the field of digital content strategy. This certification is designed to recognize professionals who have demonstrated a comprehensive understanding of how to create and manage digital content, as well as the ability to develop and implement effective strategies for using digital content to achieve business objectives.

The CDCS certification program is offered by the Digital Content Strategy Association (DCSA). It consists of three levels: Foundation, Professional, and Master. The Foundation level requires applicants to pass an online exam that covers topics such as content management systems, search engine optimization, analytics and metrics, user experience design, and more. The Professional level requires applicants to complete two additional courses in addition to passing the Foundation exam. Finally, the Master level requires applicants to complete four additional courses in addition to passing both the Foundation and Professional exams.

The cost of obtaining a CDCS certification varies depending on which level you are pursuing. The Foundation-level exam costs $250 USD; the Professional-level courses cost $500 USD each; and the Master-level courses cost $1,000 USD each. In total, it can take up to six months or longer to complete all three levels of certification depending on how quickly you can complete your coursework and exams.

3. Certified SEO Content Writer (CSCW)

Certified SEO Content Writer (CSCW) is a professional certification program designed to help content writers gain the skills and knowledge needed to create effective search engine optimized content. The program is offered by the Search Engine Optimization Professionals Organization (SEOPO), an international organization dedicated to promoting best practices in SEO.

The CSCW program consists of three levels: Basic, Intermediate, and Advanced. Each level requires completion of a series of online courses and tests that cover topics such as keyword research, on-page optimization, link building, copywriting for SEO, and more. The courses are self-paced and can be completed at any time. Upon successful completion of all three levels, candidates will receive their CSCW certification.

The cost of the CSCW program varies depending on which level you choose to pursue. The Basic level costs $299 USD, the Intermediate level costs $499 USD, and the Advanced level costs $999 USD. All prices include access to course materials, exams, and a certificate upon successful completion.

In total, it takes approximately two months to complete all three levels of the CSCW program if you are studying full-time; however, you can take as long as you need to finish each course or exam if you are studying part-time or taking breaks in between modules.

To get started with the CSCW program, simply visit SEOPO’s website and register for your chosen level(s). Once registered, you will have access to all course materials and exams necessary for certification.

4. Certified Content Management Professional (CCMP)

Certified Content Management Professional (CCMP) is an industry certification program designed to recognize professionals who have demonstrated a high level of expertise in content management. It is offered by the Association for Information and Image Management (AIIM).

The CCMP certification process involves completing a series of courses, passing a written exam, and completing an online application. The program covers topics such as content strategy, governance, taxonomy and metadata, enterprise search, records management, digital asset management, collaboration tools, and more.

The program takes approximately 6-9 months to complete depending on the individual’s learning pace. During this time individuals must complete five courses and pass the written exam with a score of 80% or higher. The cost of the CCMP program is $1,495 USD which includes all course materials and access to AIIM’s online learning platform.

5. Certified Social Media Strategist (CSMS)

A Certified Social Media Strategist (CSMS) is a professional designation that recognizes individuals who have demonstrated the knowledge and skills necessary to develop, implement, and manage successful social media strategies. To become certified, individuals must complete an approved certification program and pass a comprehensive exam.

The certification program typically takes between 6-12 months to complete depending on the individual’s commitment level. The program covers topics such as content creation, digital marketing strategy, analytics, customer engagement, and more.

To get certified, individuals must first find an approved certification program that meets their needs. Once they have found a suitable program, they must then register for it and pay the associated fee. The fee can vary depending on the provider but typically ranges from $500-$2,000 USD.

Once registered for the program, individuals will be required to complete all coursework within the designated time frame in order to be eligible for the exam. Upon successful completion of all coursework and passing of the exam with a score of 70% or higher, individuals will receive their CSMS certification.

6. Certified Web Content Manager (CWCM)

Certified Web Content Manager (CWCM) is a professional certification program designed to help web content professionals demonstrate their knowledge and skills in managing web content. The CWCM certification is offered by the International Webmasters Association (IWA).

The CWCM certification requires applicants to pass an online examination that covers topics such as website structure, content strategy, SEO, accessibility, usability, and analytics. The exam consists of multiple-choice questions and takes approximately two hours to complete.

To be eligible for the CWCM certification, applicants must have at least one year of experience in web content management or related fields. Applicants must also submit a portfolio of work samples demonstrating their knowledge and experience in web content management.

The cost of the CWCM certification varies depending on the type of membership you purchase with IWA. A basic membership costs $99 per year while a premium membership costs $299 per year. Once you become a member, you can take the exam for an additional fee of $250.

Overall, obtaining the Certified Web Content Manager (CWCM) certification will require some time and money investment but it can be well worth it if you want to demonstrate your expertise in this field.

7. Certified Online Copywriter (COC)

Certified Online Copywriter (COC) is a professional certification program offered by the American Writers and Artists Institute (AWAI). The program is designed to help copywriters develop the skills necessary to write effective online copy that engages customers, drives conversions, and generates sales.

The COC program consists of six courses: Introduction to Online Copywriting, Web Content Writing, Search Engine Optimization (SEO) Copywriting, Email Copywriting, Social Media Copywriting, and Conversion-Focused Copywriting. Each course includes comprehensive video lessons as well as written materials and practice exercises. The entire program takes approximately 35 hours to complete.

To get certified in the COC program, you must successfully complete all six courses with a passing grade of 70% or higher. Once you have completed the program and passed the final exam with a score of at least 80%, you will be awarded your Certified Online Copywriter certificate.

The cost of the COC program varies depending on which payment plan you choose. The full price for all six courses is $1,997; however, there are also payment plans available that allow you to pay in installments over several months.

8. Certified Digital Storyteller (CDS)

Certified Digital Storyteller (CDS) is a professional certification program designed to help individuals develop their digital storytelling skills. The program provides comprehensive training in the fundamentals of digital storytelling, including pre-production, production and post-production techniques. It also covers topics such as audience engagement, marketing, analytics and more.

The CDS program consists of four courses: Introduction to Digital Storytelling, Pre-Production Techniques, Production Techniques and Post-Production Techniques. Each course is designed to provide students with the knowledge and skills necessary to create compelling digital stories for any purpose or platform. The program takes approximately 20 hours to complete and includes both self-paced learning modules and live webinars with experienced professionals.

To get certified as a Certified Digital Storyteller (CDS), you must successfully complete all four courses in the program and pass an online assessment. Once you have completed the program, you will receive your official CDS certification from the International Digital Storytelling Association (IDSA).

The cost of the CDS certification varies depending on which provider you choose to take it from. Generally speaking, most providers charge between $300-$500 for the entire program.

9. Certified Inbound Marketer (CIM)

Certified Inbound Marketer (CIM) is a certification program designed to help marketers demonstrate their knowledge and expertise in the field of inbound marketing. The CIM certification is awarded by HubSpot, an industry-leading provider of software solutions for inbound marketing and sales.

The CIM certification is designed to test a marketer’s knowledge of the principles and best practices associated with inbound marketing, including content creation, SEO, lead generation, email marketing, social media marketing, analytics, and more. It also covers the fundamentals of the HubSpot platform.

The CIM certification consists of two parts: an online exam and a hands-on project. The online exam consists of 50 multiple-choice questions covering topics such as content strategy, SEO best practices, lead nurturing tactics, and analytics & reporting. Candidates have 90 minutes to complete the exam.

To get certified as an Inbound Marketer (CIM), you must pass both the online exam and the hands-on project with a score of 80% or higher on each component. The hands-on project requires candidates to create a comprehensive inbound marketing plan for a fictitious business using HubSpot tools.

The cost for the Certified Inbound Marketer (CIM) program varies depending on whether you are taking it as part of a larger training program or as an individual course. If taken as part of a larger training program such as HubSpot Academy's Inbound Certification Program or Content Marketing Certification Program, then it typically costs around $1,000 - $2,000 USD depending on the program chosen. If taken as an individual course without any additional training materials or support from HubSpot Academy then it typically costs around $500 USD for just the CIM certification alone.

10. Certified E-Learning Developer (CELD)

Certified E-Learning Developer (CELD) is a certification program offered by the International Association for Continuing Education and Training (IACET). It is designed to recognize professionals who have demonstrated expertise in designing, developing, and delivering effective e-learning programs.

The CELD program consists of two parts: an online course and a final exam. The online course provides an overview of e-learning principles and best practices, as well as instruction on how to develop effective e-learning courses. The final exam tests the candidate’s knowledge of these principles and best practices.

The CELD program takes approximately 10 weeks to complete. Candidates must complete the online course before taking the final exam. The cost of the CELD program depends on whether or not you are an IACET member; non-members pay $395 while members pay $295.

Once you have successfully completed both parts of the CELD program, you will receive your certification from IACET and be recognized as a Certified E-Learning Developer.

11. Advanced Digital Marketing Certification (ADMC).

Advanced Digital Marketing Certification (ADMC) is a professional certification program designed to help digital marketing professionals gain the skills and knowledge necessary to succeed in today’s competitive digital landscape. This certification was developed by the Digital Marketing Institute (DMI), an international organization that provides industry-leading certifications for digital marketing professionals.

The ADMC program consists of four modules: Introduction to Digital Marketing, Search Engine Optimization, Social Media Marketing, and Paid Advertising. Each module consists of a series of lectures, quizzes, and assignments that must be completed in order to earn the certification. The course takes approximately 12 weeks to complete and can be taken online at your own pace.

In order to get certified as an Advanced Digital Marketer, you must first pass the DMI’s online exam with a score of 80% or higher. The exam fee is $295 USD and includes access to all four modules as well as one year of membership in the DMI community. Once you have passed the exam, you will receive your certificate within 4-6 weeks.

The cost of the ADMC program varies depending on how many modules you choose to take and whether or not you are a member of the DMI community. If you are not a member, each module costs $395 USD. If you are a member, each module costs $295 USD. Additionally, there is an additional fee for taking the final exam ($295 USD).

Overall, obtaining an Advanced Digital Marketing Certification can be an invaluable asset for any digital marketer looking to stay ahead in today’s competitive digital landscape.

Do You Really Need a Content Specialist Certificate?

When it comes to content specialist certificates, the answer is both yes and no. A content specialist certificate can be beneficial in certain circumstances, especially if you are looking to break into a new field of digital marketing or need to demonstrate your knowledge of content creation and management. However, it also depends on the job requirements. If the job description does not specify that a content specialist certificate is needed, then it may be unnecessary.

If you’re looking to break into a new field within digital marketing or need to demonstrate your knowledge of content creation and management, then a content specialist certificate could be useful in helping you stand out from other applicants. Having an official certification from an accredited institution will show employers that you have gone above and beyond in learning about the subject matter and have obtained the necessary skills for the position.

On the other hand, if you already have experience working with digital marketing or have established yourself as an expert in creating and managing content, then a certificate may not be necessary. In this case, having experience and references would likely be enough to prove your abilities as a content specialist.

In conclusion, whether or not you need a content specialist certificate really depends on your individual situation and what is required by potential employers. If you are looking to break into a new field or need extra qualifications to apply for certain positions, then obtaining an official certification may help give you an edge over other applicants. However, if you already have experience working with digital marketing or managing content creation processes, then it may not be necessary for success in finding employment.

Related: Content Specialist Resume Examples

FAQs About Content Specialist Certifications

1. What is a Content Specialist Certification?

Answer: A Content Specialist Certification is a credential that demonstrates an individual’s expertise in creating, managing and optimizing content for various digital platforms. It verifies the holder’s knowledge of best practices in content marketing, strategizing, writing, editing and analytics.

2. How long does it take to get certified?

Answer: The length of time required to become certified depends on the certification program you choose and your prior experience with content creation and management. Generally, expect the process to take anywhere from six months to one year or more.

3. What are the benefits of becoming certified?

Answer: Becoming certified as a Content Specialist can help professionals stand out among their peers by demonstrating their specialized knowledge and skillset in this field. It also provides credibility when applying for jobs in content marketing and other related fields, as well as access to unique job opportunities that may otherwise be unavailable without the certification.

4. What type of content should I focus on when studying for my certification?

Answer: Depending on the certification program you choose, you will likely need to demonstrate proficiency in areas such as SEO optimization, copywriting, analytics, data analysis and other topics related to content marketing strategy. Make sure you review all study materials thoroughly before taking your exam so you can be confident that you understand all topics covered by the certification program.

5. Are there any prerequisites for becoming certified?

Answer: Most certifications do not require any prerequisites; however some may require applicants to have previous experience working with content creation or management tools such as WordPress or Hootsuite before they can apply for the exam. Be sure to check with your chosen certification program before enrolling so that you know what steps need to be taken in order to qualify for the test.