Top 10 Content Producer Certifications
This article covers the top certifications for content producers, giving readers an overview of the qualifications and benefits associated with each one.
Published 15 min read
Certifications are important for content producers in the job market because they demonstrate a level of expertise and knowledge that can set them apart from other applicants. They also show potential employers that the individual has invested time and money into their professional development, which can be seen as a sign of dedication and commitment to the industry. Certifications can also provide access to exclusive job opportunities that may not be available to non-certified professionals. Finally, certifications can help content producers stay up-to-date with industry trends, tools, and best practices, giving them an edge over competitors who lack such qualifications.
This article reviews some of the top certifications for Content Producers and explains how they can help content producers advance their careers.
What are Content Producer Certifications?
Content Producer Certification is a professional certification program designed to provide content producers with the knowledge and skills necessary to create effective and engaging multimedia content. Content Producers are responsible for creating, managing, and distributing digital media across multiple platforms. This includes both audio and video production as well as text, graphics, animation, interactive media, and more. Content Producers must have a good understanding of the entire production process from conception to delivery in order to produce high-quality content that meets the needs of their audience.
Content Producer Certification can help content producers gain a better understanding of all aspects of the production process. It can also help them stay up-to-date on industry trends and technology so they can create content that is both appealing and relevant. Additionally, having this certification will demonstrate to potential employers that you have the necessary skillset to be successful in the field. This certification provides a competitive edge over other candidates who may not have it when applying for jobs in the industry or seeking promotions within their current workplace. Ultimately, having Content Producer Certification can help you build your career in multimedia production by giving you an advantage when it comes to job opportunities.
Pro Tip: When looking for a content producer certification, make sure to research the quality of the program and ensure it meets industry standards. Additionally, be sure to verify that the certification is accepted by potential employers or clients in order to maximize its value.
Related: What does a Content Producer do?
Top 10 Content Producer Certifications
Here’s our list of the best certifications available to Content Producers today.
1. Certified Content Marketing Professional (CCMP)
Certified Content Marketing Professional (CCMP) is a certification program developed by the Content Marketing Institute (CMI) to recognize individuals who possess the knowledge and skills necessary to plan, execute, and measure content marketing strategies. The CCMP is designed for professionals with at least two years of experience in content marketing.
The CCMP program consists of two parts: an online course and an exam. The online course covers topics such as content strategy, content creation, content distribution, and analytics. The course takes approximately 10-12 hours to complete. After completing the course, you will be eligible to take the exam which consists of 50 multiple choice questions that must be completed within 90 minutes.
To get the CCMP certification, you must pass the exam with a score of 70% or higher. The cost for the exam is $395 USD for CMI members and $495 USD for non-members.
2. Certified Digital Content Strategist (CDCS)
A Certified Digital Content Strategist (CDCS) is a professional credential that demonstrates expertise in the field of digital content strategy. It is designed to recognize individuals who have the knowledge, skills and experience necessary to develop effective digital content strategies for organizations.
The CDCS certification is offered by the Digital Content Strategy Association (DCSA). It requires candidates to pass an exam that covers topics such as content marketing, SEO, analytics, user experience design, and more. The exam consists of multiple-choice questions and takes approximately two hours to complete.
To become certified, applicants must meet certain eligibility requirements including having at least three years of relevant work experience and completing an approved training program. After passing the exam, applicants must submit proof of their work experience and training program completion in order to receive their certification.
The cost of the CDCS certification varies depending on whether or not you are a member of the DCSA. Non-members must pay $499 for the exam fee plus any applicable taxes or fees. Members can take advantage of discounted rates starting at $299 plus taxes and fees.
3. Certified Content Producer (CCP)
Certified Content Producer (CCP) is a certification program offered by the Online News Association (ONA). It is designed to recognize individuals who have developed expertise in creating digital content for news and information organizations. The CCP certification provides an industry-recognized credential that demonstrates a commitment to excellence in digital content production.
The CCP certification process includes an online assessment and an in-person interview. The online assessment consists of multiple choice questions that evaluate knowledge of best practices, standards, and principles related to digital content production. The in-person interview is conducted by a panel of experienced ONA members who evaluate the applicant’s experience and skillset.
To become certified as a CCP, applicants must first complete the online assessment with a passing score of 80% or higher. If successful, applicants will be invited to participate in the in-person interview. Upon successful completion of both components, applicants will receive their CCP certificate from ONA.
The cost for the CCP certification program varies depending on whether you are an ONA member or non-member. For ONA members, the cost is $150 USD; for non-members, it is $250 USD. Additionally, there may be additional costs associated with travel and lodging if necessary for the in-person interview portion of the certification process.
In total, it typically takes between two and four weeks to complete the entire CCP certification process from start to finish.
4. Certified Social Media Manager (CSMM)
A Certified Social Media Manager (CSMM) is a professional certification that demonstrates an individual’s expertise in managing social media accounts and campaigns. The certification is awarded by the Social Media Marketing Institute (SMMI), a global organization dedicated to the advancement of social media marketing professionals.
To become certified, you must pass the CSMM exam, which covers topics such as content creation and curation, analytics and reporting, campaign management, customer service, and more. The exam consists of multiple-choice questions and takes approximately two hours to complete.
The cost of the CSMM exam is $299 USD. Once you have passed the exam, you will receive your official certification from SMMI and be able to use the title “Certified Social Media Manager” on your resume or business cards.
5. Certified Video Production Specialist (CVPS)
Certified Video Production Specialist (CVPS) is a certification program offered by the National Association of Broadcasters (NAB). It is designed to recognize professionals who have achieved a mastery level of expertise in video production. The certification program requires applicants to demonstrate their knowledge and skills in various areas such as pre-production, production, post-production, and distribution.
The certification process typically takes about 12 months to complete. Applicants must first pass an online exam that covers topics such as camera operation, lighting techniques, audio engineering, editing software, and delivery formats. After passing the exam, applicants must then complete a series of hands-on projects that demonstrate their proficiency in each area. Finally, applicants must submit a portfolio of their work for review by NAB experts.
The cost of the CVPS certification program varies depending on the type of package chosen by the applicant. A basic package costs $495 USD while an advanced package costs $795 USD. Both packages include access to online study materials and practice exams as well as discounts on additional training courses offered by NAB.
6. Certified Online Content Creator (COCC)
Certified Online Content Creator (COCC) is a certification program designed to help professionals create, curate, and manage content for digital platforms. The certification is offered by the Content Marketing Institute (CMI), and it is designed to equip professionals with the skills needed to create effective online content that resonates with their target audience.
The COCC certification program consists of four modules:
1. Foundations of Content Creation
2. Planning & Strategy
3. Creating Engaging Content
4. Measurement & Optimization.
Each module includes topics such as content types, SEO best practices, analytics and reporting, and more.
It typically takes about 8-10 hours to complete the COCC certification program and obtain your certificate. To get certified, you must first register for the course through CMI’s website and then complete all four modules within 30 days of registration. You will also need to pass a final exam in order to receive your certificate.
The cost of the COCC certification program is $399 USD per person or $299 USD per person if you are part of an organization that has purchased a CMI membership package.
7. Certified SEO Copywriter (CSCW)
A Certified SEO Copywriter (CSCW) is an individual who has completed a specialized program of study in the field of search engine optimization (SEO). This certification is designed to provide professionals with the skills and knowledge necessary to create content that is optimized for search engines. The CSCW program covers topics such as keyword research, on-page optimization, link building, content marketing, and other strategies used to improve organic rankings.
The length of time it takes to get certified as a CSCW depends on the type of program chosen. Most programs are offered online and can be completed in as little as six months. However, some programs may require up to two years of study depending on the complexity of the material covered.
To become certified as a CSCW, individuals must complete all coursework required by their chosen program and pass an exam administered by an accredited institution. Upon successful completion of the exam, individuals will receive their certification from the institution that provided their training.
The cost for becoming certified as a CSCW varies depending on the type of program chosen and whether or not any additional materials are needed. Generally speaking, most programs range from $500-$2,000 USD.
8. Certified Digital Storyteller (CDS)
A Certified Digital Storyteller (CDS) is a professional who has been trained in the art of creating digital stories. A CDS has the skills and knowledge to create compelling digital stories that engage audiences, build relationships, and drive action.
The certification process consists of two parts: an online course and an in-person workshop. The online course covers the fundamentals of digital storytelling, including story structure, narrative techniques, visual design principles, and audio production techniques. The in-person workshop provides hands-on experience with creating digital stories using industry standard software. Upon successful completion of both components, participants receive their certification from the International Digital Storytelling Association (IDSA).
The cost for the CDS certification program varies depending on the provider; however, most programs range from $500-$1000 USD. Additionally, some providers offer discounts for students or other special groups.
In terms of time commitment, it typically takes around 8 weeks to complete both components of the program. This includes completing the online coursework and attending the in-person workshop.
9. Certified Visual Content Producer (CVCP)
Certified Visual Content Producer (CVCP) is a professional certification program designed to recognize individuals who possess the skills and knowledge necessary to create visual content for digital media. It is an international certification program offered by the International Association of Visual Content Producers (IAVCP).
To get the CVCP certification, you must first complete a two-day training course that covers topics such as visual storytelling, graphic design, video production, and post-production. After completing the course, you will be required to take an online exam that tests your knowledge of the material covered in the course. Once you have passed the exam, you will receive your official CVCP certificate.
The cost of getting certified varies depending on where you take the training course. Generally speaking, it costs around $1,000-$2,000 for the entire process including registration fees and exam fees. The time it takes to get certified depends on how quickly you can complete the course and pass the exam. Most people are able to complete their certification within one month or less.
10. Certified Podcast Producer/Editor (CPPE)
Certified Podcast Producer/Editor (CPPE) is a certification program designed to recognize professionals who have mastered the skills necessary to produce and edit podcasts. The program is administered by the Digital Media Association of America (DMAA) and covers topics such as audio recording, editing, mixing, mastering, post-production, podcast hosting and distribution.
The CPPE certification requires applicants to complete an online course that includes video lectures and quizzes. The course takes approximately 8-10 hours to complete and costs $99 USD. Upon completion of the course, applicants must pass a final exam with a score of 80% or higher in order to receive their certification.
In addition to the online course, applicants must also submit three podcast episodes they have produced or edited for review by the DMAA. These episodes will be evaluated on criteria such as audio quality, production value and storytelling. Applicants must also provide proof of at least two years of professional experience in audio production or editing in order to be eligible for certification.
Once all requirements are met, applicants will receive their CPPE certificate from the DMAA within two weeks.
Do You Really Need a Content Producer Certificate?
Whether or not you need a content producer certificate depends on your goals and the industry in which you are working. For example, if you are looking to work as a freelance content producer, then having a certificate may be beneficial to show potential clients that you have taken the time to learn the necessary skills in order to produce quality content. However, if you are working in an established media organization, then having a certificate may not be necessary since the employer already knows what skills and qualifications they require.
Ultimately, it is up to you to decide whether or not a content producer certificate would be beneficial for your career. If you feel that it will give you an edge over other applicants or help demonstrate your knowledge of the field, then obtaining one may be worth considering. On the other hand, if you feel that your experience and portfolio speak for themselves, then there may be no need for one at all.
Related: Content Producer Resume Examples
FAQs About Content Producer Certifications
Q1: What is a Content Producer Certification?
A1: A Content Producer Certification is a credential that recognizes your knowledge and proficiency in creating digital content. This certification is designed to equip you with the skills needed to produce, manage, and distribute digital content effectively.
Q2: How do I obtain a Content Producer Certification?
A2: There are various organizations that offer certifications for content producers. Depending on the organization, there may be different requirements for obtaining the certification, such as completing an online course or passing an exam.
Q3: Who should pursue a Content Producer Certification?
A3: Professionals who want to improve their skills in creating digital content and stay up-to-date on industry trends would benefit from obtaining this certification. This includes those who work in marketing, communications, public relations, and other related fields.
Q4: What topics are covered in a Content Producer Certification?
A4: Topics typically covered in these certifications include understanding the principles of digital media production; creating effective strategies for distributing digital content; managing budgets; and understanding legal regulations related to content production.
Q5: How long does it take to get certified as a Content Producer?
A5: The amount of time it takes to become certified will depend on which organization you are pursuing your certification through. Generally speaking, most programs can be completed within several weeks or months.