17 Technical Sales Representative Interview Questions (With Example Answers)

By ResumeCat Editorial Team
Published August 11, 2022

It's important to prepare for an interview in order to improve your chances of getting the job. Researching questions beforehand can help you give better answers during the interview. Most interviews will include questions about your personality, qualifications, experience and how well you would fit the job. In this article, we review examples of various technical sales representative interview questions and sample answers to some of the most common questions.

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Common Technical Sales Representative Interview Questions

What is your experience in technical sales?

The interviewer is trying to gauge the level of experience the technical sales representative has in order to determine if they are a good fit for the position. It is important to know the level of experience a technical sales representative has so that you can gauge how much training they may need and how well they will be able to sell your products or services.

Example: I have worked in technical sales for over 10 years. I have experience working in a variety of industries, including the software, hardware, and telecommunications industries. I have a proven track record of success in generating new business and achieving sales targets. In my most recent role, I was responsible for managing a team of sales engineers and account managers who were responsible for selling enterprise software solutions to large organizations. I have also been involved in the pre-sales process, providing technical support and training to sales teams.

What is your experience in the industry that this company is in?

The interviewer is trying to gauge the candidate's understanding of the industry and whether they have the necessary knowledge to be successful in the role. It is important for the Technical Sales Representative to have a strong understanding of the industry so that they can effectively sell the company's products and services.

Example: I have worked in the industry for over 10 years. I have a strong understanding of the products and services that this company offers. I have a proven track record of success in sales and customer service. I am confident that I can provide the highest level of service to our customers.

What is your experience with the products that this company sells?

The interviewer is trying to gauge the Technical Sales Representative's understanding of the products that this company sells. It is important to know the products well in order to be able to sell them effectively.

Example: I have experience with the products that this company sells. I have used them myself and have found them to be very effective. I am confident in my ability to sell these products and provide excellent customer service.

What is your experience in customer service?

The interviewer is trying to gauge the Technical Sales Representative's customer service skills. This is important because the Technical Sales Representative will need to be able to provide excellent customer service in order to be successful in their role.

Example: I have worked in customer service for over 10 years. I have experience dealing with customers from all walks of life and industries. I am able to handle difficult customer service inquiries and complaints. I have a strong understanding of how to provide excellent customer service. I am also familiar with various customer service software programs and tools.

What is your experience in sales?

The interviewer is trying to gauge the candidate's experience in sales in order to determine if they are a good fit for the role of technical sales representative. It is important to have experience in sales in order to be successful in this role, as the primary responsibilities of a technical sales representative include generating sales leads and closing deals.

Example: I have worked in sales for over 10 years. I have experience in both inside and outside sales. I have a proven track record of success in sales. I am a motivated self-starter who is able to work independently. I am also a team player and have experience working in a team environment. I am knowledgeable about the products and services that I sell. I am also familiar with the competition.

What motivates you to sell?

Some possible reasons an interviewer might ask a technical sales representative what motivates them to sell could include wanting to gauge how passionate the sales representative is about their work, how self-motivated they are, and what drives them to succeed. It is important for a technical sales representative to be passionate and motivated in their work because they need to be able to sell products and services to customers and clients. They also need to be self-motivated in order to continue making sales even when there are rejections or setbacks. Finally, it is important for a technical sales representative to have a strong drive to succeed in order to continue meeting and exceeding sales goals.

Example: What motivates me to sell is the opportunity to help people solve problems. When I see a potential customer, I see someone who may be struggling with a problem that my product or service can help them with. This drives me to want to learn more about their situation and see if there is a way I can help them. Additionally, I am motivated by the challenge of selling – every customer is different, and every sale presents its own unique challenges. I enjoy the process of finding new and creative ways to overcome these challenges and close the sale. Finally, I am motivated by the satisfaction that comes from successfully helping a customer solve a problem and achieving my sales goals.

What do you see as the biggest challenge in selling this company’s products?

The interviewer is trying to gauge the Technical Sales Representative's understanding of the company's products and how they fit into the market. It is important for the Technical Sales Representative to be able to articulate the unique selling points of the company's products and how they can address the needs of potential customers.

Example: The biggest challenge in selling this company's products would be to find potential customers who are interested in the products and convincing them to purchase the product. This can be difficult if the potential customer is not familiar with the company or the product. Additionally, it can be challenging to sell a product if there are similar products on the market that are cheaper or more well-known.

Why do you want to work for this company?

The interviewer is trying to gauge whether the Technical Sales Representative is a good fit for the company. It is important to know whether the Technical Sales Representative is interested in the company's products and services and whether they would be a good ambassador for the company.

Example: I want to work for this company because it is a leading provider of innovative solutions that enable organizations to improve their performance. The company's products are used by some of the world's most respected brands, including Fortune 500 companies. I believe that this company can provide me with the opportunity to learn and grow, while also contributing to the success of its customers.

What do you think sets this company’s products apart from the competition?

The interviewer is asking this question to gauge the Technical Sales Representative's understanding of the company's products. It is important for the Technical Sales Representative to be able to articulate how the company's products are different from the competition because they will need to be able to sell the products to potential customers. If the Technical Sales Representative cannot articulate the differences between the company's products and the competition's products, it will be difficult for them to sell the products.

Example: There are several things that set this company’s products apart from the competition. First, the quality of the products is excellent. The company uses only the highest quality materials and components, and their products are backed by a solid warranty. Second, the company offers a wide range of products to choose from. They have something for everyone, whether you need a basic model or a top-of-the-line product. Third, the customer service is outstanding. The staff is friendly and helpful, and they go out of their way to make sure you are satisfied with your purchase. Finally, the prices are very competitive. You won’t find a better deal anywhere else.

How would you describe your selling style?

An interviewer would ask "How would you describe your selling style?" to a Technical Sales Representative in order to gain insight into their typical approach when trying to sell a product or service. It is important to know the selling style of a Technical Sales Representative because it can give clues as to how they might try to convince a potential customer to purchase what they are selling. For example, if a Technical Sales Representative has a more aggressive selling style, they may be more likely to use high-pressure tactics. On the other hand, if a Technical Sales Representative has a more consultative selling style, they may be more likely to try to build a rapport with potential customers and understand their needs before making a sales pitch.

Example: I would describe my selling style as consultative and relationship-focused. I take the time to get to know my clients and their businesses in order to understand their needs. I then work with them to find the best solution for their specific situation. I build long-term relationships with my clients, which allows me to continue providing them with value even after the initial sale is complete.

What do you think is the most important factor in determining success in sales?

The most important factor in determining success in sales is motivation. A sales representative who is motivated to sell will be more likely to be successful than one who is not motivated. The interviewer is asking this question to determine whether the candidate is motivated to sell.

Example: There are many important factors that contribute to success in sales, but if we had to choose just one, we would say it is important to have a strong understanding of your product or service. This includes being able to articulate its features and benefits, as well as understanding your target market and what they are looking for. With this knowledge, you can more effectively sell to potential customers and close deals.

What are some of the objections that you have encountered while selling and how did you overcome them?

The interviewer is looking to see if the Technical Sales Representative is able to sell in the face of objections. This is important because being able to overcome objections is a key skill for Technical Sales Representatives.

Example: Some of the objections that I have encountered while selling are:

1. The prospect is not interested in the product.
2. The prospect does not have the need for the product.
3. The prospect does not have the budget for the product.
4. The prospect already has a similar product.
5. The prospect is not ready to make a purchase decision.

To overcome these objections, I usually ask questions to understand the objection better and then provide a solution that addresses the objection. For example, if the prospect is not interested in the product, I would ask them what they are looking for in a product and then show them how our product meets their needs. If the prospect does not have the need for the product, I would explain to them how our product can help them solve their problem. If the prospect does not have the budget for the product, I would offer them a payment plan or discounts. If the prospect already has a similar product, I would highlight the features of our product that are different and better than what they currently have. If the prospect is not ready to make a purchase decision, I would ask them when they would be ready and follow up with them at that time.

Can you give me an example of a time when you closed a large sale?

The interviewer is trying to gauge the technical sales representative's experience in successfully closing large sales. This is important because it helps to determine whether the technical sales representative is capable of meeting the expectations of the position. A successful track record in closing large sales is an indicator of the ability to successfully sell the company's products or services.

Example: I was recently working with a client who was interested in purchasing a large quantity of our products. After several weeks of negotiations, we were finally able to come to an agreement on price and terms. I then worked with our team to put together a proposal that met the client's needs and budget. After presenting the proposal, the client agreed to purchase the products.

Can you give me an example of a time when you successfully overcame an objection?

The interviewer is trying to gauge the Technical Sales Representative's ability to overcome objections from potential customers. This is important because being able to overcome objections is a key skill for Technical Sales Representatives, who need to be able to persuade potential customers to buy their products.

Example: I was recently working with a potential customer who was hesitant to move forward with our services because they were worried about the cost. I took the time to understand their budget and needs, and then put together a proposal that outlined how our services could work within their budget. This not only overcame their objection, but also resulted in them becoming a happy customer.

Can you give me an example of a time when you utilized a creative selling technique?

Some selling techniques are more creative than others. For example, a technical sales representative might use a whiteboard to explain a complex product to a potential customer. By asking for an example of a time when the candidate utilized a creative selling technique, the interviewer is trying to gauge the candidate's ability to think outside the box and come up with new and innovative ways to sell products. This is important because it can help the company to better understand the candidate's potential and how they might be able to contribute to the company's success.

Example: I was once selling a new product that was having trouble getting off the ground. I decided to be creative and offer a free trial to potential customers. This allowed them to try the product without any risk, and it ended up being a great success!

What do you consider to be your personal strengths and weaknesses when it comes to selling?

The interviewer is asking this question to get a sense of the Technical Sales Representative's self-awareness. It is important for a Technical Sales Representative to be aware of their strengths and weaknesses when it comes to selling in order to be able to sell effectively. By understanding their own strengths and weaknesses, they can play to their strengths and work on improving their weaknesses.

Example: My personal strengths when it comes to selling are my ability to build rapport with potential customers, my ability to listen to and understand customer needs, and my ability to offer creative solutions that meet those needs. My personal weaknesses when it comes to selling include getting too emotionally attached to the outcome of a sale, being too pushy with potential customers, and not always following up after a sale is made.

How do you plan on continuing to develop your skills as a technical sales representative?

The interviewer is trying to gauge the technical sales representative's commitment to professional development and continuing education. It is important for technical sales representatives to keep up with new products and developments in their field in order to be able to sell effectively.

Example: I plan on continuing to develop my skills as a technical sales representative by staying up to date on new products and developments in the industry, attending relevant conferences and workshops, and networking with other sales representatives.