Public Relations Manager Resume Sample: Job Description and Duties
If you are interested in pursuing a career as a public relations manager, here are some tips on how to write your resume.
Do you want to become a public relations manager? If so, this resume sample is perfect for you. A public relations manager works with companies and organizations to improve their reputations. They use skills like media relations, event management, social networking, and web design to promote the company's message and increase its visibility. As a result of their work, they can have a direct impact on the company's bottom line.
So if you’re looking for a job as a public relations manager or just want some more information on the position, here are some tips on how to write an effective PR manager resume.
Writing a public relations manager resume
A resume for a public relations manager is likely to be very different than one for someone else in the field of marketing. Public relations managers need to have strong communication skills, must be able to work on their own, and are required to wear many hats. This means that there is no specific resume template that can guide you through the process of writing your resume. However, there are some general guidelines that will help you write an effective public relations manager resume.
The first thing you should do when drafting a public relations manager resume is list your strongest qualities and skills in bullet points at the top of your document. Showcase what makes you stand out from other applicants for this position.
Next, list any experience in the industry or in a related field in chronological order with details about each position in a separate section. Include any educational background or certifications in a separate section as well.
Finally, include a brief summary of who you are and what your goals are at the end of the document. This final section will help make your resume more personalized and show that you take initiative and know what it takes to succeed as a public relations manager.
Job description and duties
A public relations manager is responsible for managing a company's or organization's reputation and image. They use various methods, including media relations, event management, social media, and web design to ensure that they are promoting the company or organization's messages.
Duties of a public relation manager include:
- Developing messages and creative content
- Crafting messages for different audiences
- Managing all digital messaging
- Creating visuals to promote the company or organization
- Executing public relations strategies
- Providing research for different markets
- Writing press releases
- Attending events to represent the company/organization
- Interacting with current and prospective clients on social media
Summary of qualifications
In the first paragraph of your resume, make a brief summary of qualifications. It should include skills and related experience that are relevant to the position you are applying for.
For example, if you are applying for a public relations manager role, some of your skills might be media relations, event management, web design, and social networking. If you want to highlight these skills on your resume, start this paragraph with "Skills:" followed by bullet points that describe each skill point.
This does not need to be more than three sentences long.
Education and experience
This is the most important section on your resume and is the first thing that potential employers will see. Make sure to list your education and experience in reverse chronological order starting with the most recent.
For educational background, include the name of the university or college you attended, dates attended, degree earned, and any honors or awards received. For work experience, be sure to include all relevant details such as company, job title, job function and dates of employment. If you started a new company while you were working for someone else, be sure to mention it under "other" rather than with your previous employer.
To make sure you cover all of your bases in this section, here are some additional things to remember:
- Include any certificates or licenses
- List any languages you speak
- Include any software programs you know how to use
- List any public speaking engagements
- Include any affiliations with professional organizations
Additions to the resume
Public relations managers are often in charge of many different projects at once. For best results, be sure to list all your relevant skills, no matter how small the task may be. This way, potential employers can see your wide-ranging abilities and you have a better chance of being hired.
For example, if you created a social media campaign for one company, include that on your resume under "Social Media Campaign Management" or "Digital Marketing." It's important to demonstrate that you're able to juggle multiple responsibilities at once.
If you completed an internship with a public relations firm, be sure to mention it. Internships offer great experience and can show off your skills.
Choose the Right Format for your Public Relations Manager Resume
There are several different formats you can choose when creating your resume. Your choice will depend on the type of position you are applying for, your previous experience, and what you would like to emphasize.
Formatting your resume is about highlighting the skills that make the best public relations manager. For example, if you're applying for a position in which you'll be using social media, then it's important to include that in your summary or in the "Qualifications" section.
If you're applying for a PR manager with little or no experience in an organization or company, then it may be wise to list your education first and describe your work experience later. This is because it's easier for an employer to see what they can teach you than what they want from you.
How to List your Skills as Public Relations Manager
When you're writing your public relations manager resume, it's important to list your skills. These are the skills that make you qualified for the job. So what should you put?
Skills that are relevant to the position of public relations manager include:
- Media Relations
- Event Management
- Social Networking
- Web Design
Each of these skills is important when trying to create a positive company reputation. For example, media relations is often used in PR campaigns to build relationships with journalists and news outlets. Event management can be used for conferences or events showcasing new products or services. Social networking is used to promote company messages on various social media channels. Web design is necessary when designing websites for clients.
Public Relations Manager Resume Objective or Resume Summary
The majority of resumes start with an objective or a summary. This is your chance to state your position clearly and concisely, so take the time to craft an attention-grabbing introduction.
When writing your objective or resume summary, you should consider including all relevant job experience. It is important to include any applicable skills in this section of the resume so employers can get a better sense of what you have to offer.
For example, if you are currently working as a public relations manager for ABC company, it’s important that you include that experience on your resume. Don’t forget to highlight the skills that are most relevant to the position you are applying for.
Write a Cover Letter for your Public Relations Manager Resume
A cover letter is the first impression you give to a potential employer. It's your chance to stand out from the other applicants and highlight why you're qualified for the job. Your cover letter should be tailored to each individual company or organization, but it should still include some basic information about yourself.
For example, if you're applying for a PR manager position at an event management company, your cover letter might start by talking about your experience with events and how they've helped build successful campaigns. You can then talk about how that experience led you to this position.
A successful resume for a PR manager is going to highlight the skills and knowledge that would be most helpful to a prospective employer. You can use your past experience to showcase your skills.