How to Write a CMO Resume: Tips and Tricks

Here are some tips and tricks for crafting a resume that will make you stand out from the competition as a CMO!

How to Write a CMO Resume: Tips and Tricks
Photo of Brenna Goyette
Brenna Goyette
4 min read

You’ve spent years working in marketing and advertising, and now you want to make the leap into the C-Suite. This is a common move for people in your position - many marketers end up becoming Chief Marketing Officers (CMOs) or Vice Presidents of Marketing (VPMs). But before you start applying for these jobs, it’s important to think about what you’ll need for your resume. Here are some tips and tricks on how to write a CMO resume:

  1. Create a list of accomplishments
  2. Make sure your resume reflects your role as a marketer
  3. Include work outside the company
  4. Add certifications if they apply
  5. Keep references updated.

What is a CMO?

A CMO is someone who is in charge of the company’s marketing efforts. They are responsible for figuring out what methods work best to promote the company’s products or services, as well as how to create an appropriate image for the business. A CMO will also be in charge of hiring any other marketers within the company.

Pick the Ideal Format for your CMO Resume

After you create a list of accomplishments, decide how to format your resume.

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Photo by Jason Goodman on Unsplash

A few options include:

  1. Bullet points
  2. Charts and graphs
  3. Tables
  4. Infographics
  5. Different color schemes
  6. Keeping it simple

Highlight your Good Parts in Resume Summary or Resume Objective

The summary is the first thing your potential employer will read, so make it count. The key to a good resume summary is highlighting your best parts. You want to make sure you are highlighting your skills and accomplishments in the best way possible. For example, if you have evidence of marketing success, be sure to mention it in the summary.

Write the Best CMO Job Description for a Resume

The best way to write a resume for a CMO position is to focus on your accomplishments in marketing. That means highlighting projects you led or worked on, with an emphasis on the results of those projects.

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Photo by Campaign Creators on Unsplash

Spending time thinking about how you want to present your experience can make all the difference when it comes to getting interviews with top companies.

Write your Education as CMO

If you’ve been doing marketing for a while, you will have the opportunity to list your education as experience on your resume. This is actually quite common and something that many CMOs do. Education, like it sounds, is about the degree that you’ve received or your past education. It can be short courses that you’ve taken, degrees that you’ve received, or certifications that are related to marketing or in an industry that you want to work in. For example, if you were applying for a job in advertising but had no professional experience in advertising at all, then listing your education would be beneficial for your resume.

List your Skills as CMO

When writing a CMO resume, it is important to list your skills and accomplishments in the position. This will help you highlight your experience and show why you are qualified for the job. It’s also important to make sure that your resume reflects how you work as a marketer - including some of the responsibilities of your day-to-day tasks. You can add some fun details about yourself on your resume too - like certifications, hobbies, and any additional information that might be useful during an interview.

Don't Forget your Cover Letter as CMO

In addition to your resume, you’ll also need a cover letter when applying for CMO positions. It should be concise and make it easy for employers to see why you’re the best candidate for the position.

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Photo by Fab Lentz on Unsplash

What is the key message you want to convey in your cover letter? Here are some ideas:

  1. Your marketing experience and skillset will help this company grow
  2. You can effectively manage a team and meet deadlines
  3. Your skill set and qualifications make you the right person for this job.

Tips for Job Interviews

  1. Make sure you know the company
  2. Prepare for common interview questions
  3. Be confident
  4. Remember to ask questions.

Key Takeaways

  1. Your resume should reflect your experience in marketing
  2. Include work outside the company that will show you are good at strategy
  3. If you have certifications, it’s important to include them on your resume.